Romania dropped into a sharp recession in 2020 as a result of measures to contain COVID-19. Real GDP decreased by 4%, having risen by 4% in 2019.
Although the recycling rate in Romania is currently very low, sustainability is likely to play a more significant role in packaging during the forecast period. Regulation will play a significant role in this as, according to law number 249/2015, which came into effect on 1 January 2020, manufacturers of packaged food in Romania must ensure at least 5% of the packaging they produce is reusable or recyclable, with this figure set to increase by 5% annually until 2025.
Consumers were increasingly consuming soft drinks in large-sized PET bottles, ranging from 750ml to 6,000ml, with sales of sizes of 500ml and below faring less well in 2020. Carbonates in 3,000ml PET bottles have been performing particularly strongly, which continued in 2020, although 3,00ml bag-in-box packaging for juice was also doing well over the review period.
Romania is expected to implement Sistemul de Garan?ie Returnare (SGR), or Return Guarantee System, from April 2022. This deadline was imposed by the EU, with the system aiming to bring the majority of packaged beverages, including alcoholic drinks, into the circular economy, which sees consumers getting back a pre-paid deposit after returning the packaging, post-consumption.
The EU Plastic Packaging Levy was introduced in January 2021 across Member States, including Romania. As per the levy, Member States will be charged EUR0.
Bigger pack sizes were gaining in popularity in home care products due to COVID-19 during 2020, with bulk-buying of basic goods such as bleach and surface cleaners being seen. Consumers were focusing more intensely on a clean home environment, both as a direct result of the pandemic in terms of health and hygiene, as well as due to spending a lot more time in their homes due to lockdown measures and remote working.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
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