Prior to the pandemic, Tetra Pak launched packaging with QR codes in Russia for milk, juice and baby food products, enabling greater communication with consumers and a way to collect data and promote brand loyalty. The development allows consumers to track the whole path of their chosen products from manufacture to store shelves.
While there was some evidence during 2020 of a shift towards larger pack sizes in mayonnaise, particularly the 1,000g size, this pack type had already been growing in popularity even before the pandemic struck. The most common pack size remained 200g in mayonnaise during the year.
The presence of COVID-19 led to consumers reducing the frequency of trips to grocery stores in order to minimise possible exposure to the virus. As a result, consumers were purchasing larger pack sizes in categories such as instant coffee, black tea and other plant-based hot drinks, as such pack sizes are more suited to consumption over a longer period.
Metal beverage cans continued to record growth in beer in 2020, in both domestic and imported beer, but especially non/low alcohol beer. The perception of metal beverage cans among consumers is becoming more positive, with people less worried about not being able to see the drink inside the container.
Large pack sizes were in demand across most beauty and personal care categories in 2020, as consumers were not willing to shop as frequently as normal, given the presence of a very contagious virus, and were therefore opting for larger packs. In addition, such large value packs often offer a better price per ml/g than smaller packs, which was also important for increasingly price-sensitive Russian consumers due to the pandemic’s economic impact.
With demand for flexible packaging on the rise, Dow Packaging and Specialty Plastics announced a new licensee agreement in December 2020 with Interpolychem LLC, a leading packaging producer in the Russian flexible packaging market, aimed at bringing new flexible and sustainable packaging solutions to the Russian market. Under this agreement, Interpolychem will be the newest licensee of Dow’s PacXpert™ Packaging Technology, aiming to produce 200,000 packaging units a month in both 5-litre and 10-litre pouches.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
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