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Country Report

Packaging in

Packaging in Thailand

46 pages, Jul 2017

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Passing of King Bhumibol Adulyadej negatively impacts sales of packaging

The passing of King Bhumibol Adulyadej on 17 October 2016 saw several restrictions being imposed during the mourning period, such as a toning-down of nightlife, parties and concerts. Some bars and nightclubs also chose to shorten their operating hours during the first month after the King’s death as a mark of respect. This affected tourist arrivals and as tourism is one of the country’s major sources of income, sales of some fmcg products such as packaged beverages were negatively impacted, which in turn affected sales of packaging in 2016.

Smaller pack sizes gain popularity in packaged food

Smaller families and more expensive houses have led to more Thai people living in smaller homes, especially in Bangkok. As a result, smaller pack sizes gained popularity in packaged food over the review period as this eases inventory and frees space in the home. The increases seen in the numbers of convenience stores in the country, located mostly in prime areas, also boosted sales of packaged food in smaller pack sizes.

Convenience drives growth in non-alcoholic drinks packaging

With increasingly hectic lifestyles, many Thai consumers are looking for more on-the-go products in industries such as packaged food and drinks in order to better manage their busy schedules. In addition to the shift towards smaller pack sizes, this has also meant higher demand for lighter packaging formats. As such, PET bottles continues to witness strong volume growth despite already being the largest contributor to soft drinks packaging in Thailand. Its light weight also makes PET easier to carry than glass and it is more durable than liquid cartons.

Beer drives demand for alcoholic drinks packaging

Leading domestic beer player Chang revamped its glass bottle lager during the final quarter of 2015 in an effort to portray a more premium and sophisticated image through packaging design. Chang has changed the colour of its glass bottles from brown to emerald green with gold labels to give the brand a more modern look. The shape of its new glass bottle has also been modified to improve the consumer drinking experience as it is said that the bottle waist has been adjusted for a better grip. The Chang and Leo lager brands were also seen to replace their 640ml glass bottles with 620ml glass bottles. This saw the 620ml glass bottles witness the fastest volume growth in alcoholic drinks packaging in 2016.

Product innovation and designs influence beauty and personal care packaging

Constant new innovation had an influence on beauty and personal care packaging in 2016. For example, multifunctional products, such as combinations of lip gloss and lip stick in single packs and different shades of blusher in single packs. In addition, brand collaborations also affected packaging design as more companies have also started to ride on the trend of customisation by offering products with personalised designs such as the engraving of names on cosmetics.

Environmentally friendly packaging is more prevalent in home care

Public education campaigns and rising internet penetration have raised consumer awareness of the importance of environmental issues in Thailand. In addition, with higher education levels, more consumers are also becoming more understanding of these issues and more willing to play their part in protecting the environment. This includes reducing the use of plastic and other packaging materials in home care products in order to minimise waste production, which is a massive contributor to Thailand’s pollution issues. Green packaging formats such as those which are biodegradable and refillable packs thus gained popularity over the review period.

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Packaging Reports Sample

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaging industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Packaging in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes data
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the retail unit volume of the packaging market in Thailand?
What are the major pack types and how are they performing in Thailand?
Have there been any packaging legislative changes over the past 12 months?
How has the packaging industry been affected by the recession?
How are consumption trends impacting the packaging landscape?
What have been the key trends seen in new packaging developments?
How important is sustainability in packaging to consumers in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Packaging in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Passing of King Bhumibol Adulyadej negatively impacts sales of packaging

Smaller pack sizes gain popularity in packaged food

Convenience drives growth in non-alcoholic drinks packaging

Beer drives demand for alcoholic drinks packaging

Product innovation and designs influence beauty and personal care packaging

Environmentally friendly packaging is more prevalent in home care

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Packaging in Thailand - Company Profiles

Bangkok Glass Industry Co Ltd in Packaging Industry (Thailand)

STRATEGIC DIRECTION

KEY FACTS

PRODUCTION

COMPETITIVE POSITIONING

Berli Jucker PCL in Packaging Industry (Thailand)

STRATEGIC DIRECTION

KEY FACTS

PRODUCTION

COMPETITIVE POSITIONING

Crown Seal Public Co Ltd in Packaging Industry (Thailand)

STRATEGIC DIRECTION

KEY FACTS

PRODUCTION

COMPETITIVE POSITIONING

Huhtamaki (Thailand) Ltd in Packaging Industry (Thailand)

STRATEGIC DIRECTION

KEY FACTS

PRODUCTION

COMPETITIVE POSITIONING

Nippon Pack (Thailand) Public Co Ltd in Packaging Industry (Thailand)

STRATEGIC DIRECTION

KEY FACTS

PRODUCTION

COMPETITIVE POSITIONING

Tetra Pak Mfg (Thailand) Ltd in Packaging Industry (Thailand)

STRATEGIC DIRECTION

KEY FACTS

PRODUCTION

COMPETITIVE POSITIONING

Thai OPP Public Co Ltd in Packaging Industry (Thailand)

STRATEGIC DIRECTION

KEY FACTS

PRODUCTION

COMPETITIVE POSITIONING

Thai Plaspac Public Co Ltd in Packaging Industry (Thailand)

STRATEGIC DIRECTION

KEY FACTS

PRODUCTION

COMPETITIVE POSITIONING

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