Packaging sales were severely impacted by lockdown, mobility restrictions and reduced social interaction – even outside of lockdowns consumers remained reluctant to go out and meet in groups as frequently as in pre-pandemic times. Larger pack sizes in packaged food and beverages benefited, especially those in convenient and lightweight PET and metal formats, as consumers shopped more online and the foodservice channel shifted towards takeaways.
One of the most interesting outcomes of the COVID-19 pandemic among the Philippine population was the rising interest seen in sustainability, a trend that is connected to the rising health consciousness that was being seen since the onset of the pandemic situation. Consumers have become more health-conscious as the importance of maintaining good general health and a strong immune system have been brought into sharp focus and this extends to the motivation to improve one’s approach to sustainability in response to ecological concerns surrounding the origins of the COVID-19 virus.
The 2018 implementation of the new sugar tax in the Philippines saw unit prices in many areas of soft drinks increase, negatively impacting demand and resulting in a total unit volume decline in this year. Soft drinks packaging inhabited a challenging environment, despite manufacturers’ efforts to improve their route-to-market and investment in aggressive marketing to counter the effects of the sugar tax.
The prevalence of returnable bottles in domestic lager was continuing to make glass bottles the most important type of packaging in the Philippines in the pre-pandemic period, with returnables generally gaining share from non-returnables up to 2020. The bulk of alcoholic drinks packaging, particularly in domestic lager, spirits, wine and RTDs, comes in glass bottles, and, while AB Heineken Philippines and San Miguel Brewery offer products in metal beverage cans, there is still very strong consumer demand for their products in glass bottles.
Larger pack sizes such as PET bottles in 500ml and 700ml sizes and HDPE bottles in 750ml and 1,000ml sizes were recording growth in categories such as bath and shower in 2020. This could be attributed to the fact that large pack sizes offer a lower cost per ml and also avoided the need for frequent trips to the store during the pandemic.
The use of recycled plastic packaging in bottle, pouch and flexible formats is increasing as almost all major players are focusing on post-consumer recycling to promote and achieve their sustainability goals. Among the measures taken to meet sustainability concerns are home care companies pushing refill-format packaging across different categories.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
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