The economic impact of the measures to try and contain the spread of the COVID-19 virus resulted in reduced purchasing power for local consumers in Turkey, which saw a shift towards bigger packages and multipacks – a shift that was also driven by stockpiling during the initial lockdown. As businesses and schools closed, off-trade sales of bulk bottled water packs of 19 litres and non-bulk 5-litre formats rose.
During 2020, glass remained the most popular pack type group across various categories of sauces, dressings and condiments, including major categories such as pickled products and chilli sauces. However, with many consumers resorting to online purchases for their essential foodstuffs and other daily needs during 2020 due to the impact of the COVID-19 pandemic, the limitations of glass packaging became apparent to many people.
Folding cartons and flexible plastic were popular among consumers during the pandemic in 2020 due to their availability in larger pack sizes. This allowed consumers to stock up on their preferred hot drink products and not need to make frequent visits to retail outlets, thereby minimising their potential exposure to COVID-19.
Total volume sales of alcoholic drinks and its packaging were already in decline in 2019, as consumer confidence fell due to the economic crisis, high inflation and the recent devaluations of the local currency. The COVID-19 outbreak resulted in a continued decline in total volume sales in 2020, as lockdown measures and travel restrictions were introduced to try and prevent the spread of the virus.
Ongoing development in beauty and personal care packaging will continue to place a focus on sustainable packaging, with more players shifting towards environmentally-friendly solutions. Manufacturers will highlight clean and green ingredients on labels and prominently display certification that proves their ecological credentials.
In 2020, Unilever, under its Comfort brand, introduced an ultra-concentrated fabric conditioner that requires a 57% smaller dosage than other products. As part of Unilever’s “Less, Better, No” sustainability programme, the fabric conditioner uses less water in its production as well as needing less packaging, thereby saving resources and reducing waste.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Packaging industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page