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Learn moreJul 2015
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Pack type innovation largely depends on the development of packaging techniques. Players used innovative pack types to differentiate their brands from others. Innovative packaging should overcome technical difficulties faced by packaging manufacturers to reach this goal.
In 2014, small households was the major trend in Taiwanese society. Consumers preferred smaller volume to meet their low consumption needs as well as easy storage in their living spaces.
Regulations to reduce packaging continued to be introduced. The EPA (Environmental Protection Administration) promoted packaging re-design for lighter packaging. In addition, government continued promoting the avoidance of over-packaging. Spending on quality products instead of over-packaging is deeply rooted in consumers’ minds.
While meeting the goal of minimum packaging, packaging manufacturers sought to innovate in green materials to boost their sales.
The hectic lifestyle of modern population meant that closures had an important role in providing convenience for consumers without changing the whole pack type. For example, consumers could save effort of screwing plastic closures with only one press on lotion pumps.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaging industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Packaging in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.