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Evaluate packaging trends worldwide to become an expert on your target markets

Make smarter strategic decisions

Whether evaluating the packaging landscape worldwide or developing a new pack type, our research on packaging provides the data you need to make smarter business decisions.

Use our data and analysis to identify the performance of your packaging offer - by pack types, sizes and closures. Monitor your position within the wider supply chain and examine the relative concentration of competing producers of packaging materials.

Become an expert on your target market

Identify packaging preferences of businesses and consumers to inform how you visually position products and keep up with packaging innovation.

Explore local trends in product consumption to understand what consumers are buying, supporting new product development, strategic market entry, opportunity analysis and positioning.

Learn from successes in other countries by monitoring emerging industry and consumer trends.​

Understand the wider business landscape

Assess the ease of doing business, technological challenges and political and economic risks of doing business in new country markets. Evaluate macro-economic trends such as employment, inflation, urbanisation and how they impact growth.

Analyse demographics, incomes, lifestyles, attitudes and opinions to recognise what influences purchasing decisions and how it differs across markets.​


Passport is our syndicated global research database offering shared access to internationally comparable market research quickly and cost effectively.

Passport advances understanding of the global industry and economic landscape in more than 200 countries, providing actionable insight to support business growth.

Providing a wealth of standardised and cross-comparable statistics, Passport supports critical decision making at the country, regional and global level.

Learn More

See our full packaging category and country coverage