Paediatric analgesics are the dominant contributor to overall sales in paediatric consumer health. This primarily relates to the frequent use of paediatric acetaminophen and ibuprofen as treatment for fever symptoms.
Paediatric laxatives is the highest value growth category in paediatric consumer health during 2018. The range of OTC variants in paediatric laxatives is soaring at the end of the review period.
Paediatric vitamins in Bosnia-Herzegovina is dominated by either AD vitamin complex or vitamin D in single form, typically prescribed to all babies born in the country to help bone and joint development. These products are usually administered in the drops format.
Domestic player Bosnalijek Pharmaceuticals dd leads paediatric consumer health in Bosnia-Herzegovina at the end of the review period, sourcing most its sales from paediatric analgesics varieties. Paediatric analgesics contribute most sales to paediatric consumer health, thus enabling Bosnalijek to translate its position as the manufacturer of the standard generic paediatric acetaminophen syrup into a category leadership role.
Aside from Bosnalijek, most other leading players in paediatric consumer health are not domestic. Regional manufacturers have a long tradition in Bosnia-Herzegovina.
Consumers are highly conservative when choosing paediatric consumer health brands, either sticking with traditional choices or getting advice from doctors and pharmacists. This makes it hard for smaller independent players to penetrate paediatric consumer health.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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