Paediatric consumer health is seeing more moderate growth compared to the more dynamic growth seen in 2020 which was driven by the panic and fear around COVID-19. In 2020, consumers stockpiled supplies acetaminophen including paediatric acetaminophen as they looked to be prepared.
Nappy (diaper) rash treatments has been the most dynamic category within paediatric consumer health in 2021. These products are widely used by adult consumers for various purposes, including treatment for burns, cracked lips and nipples when breastfeeding, flaky skin and even as an aftershave cream.
While demand may have eased manufacturers have nonetheless continued to launch new products as they look to take advantage of growing interest and awareness in paediatric consumer health. For example, one of the most proactive in this area has been Russian manufacturer VTF OOO.
According to the Russian Minister of Labour and Social Protection, the demographic situation is unlikely to improve in the short to medium term, as the number of women in the usual childbearing age group is falling. The 0-12-year-old population is also predicted to fall over the forecast period.
The purchasing power of many Russians is expected to remain low with a further decline in disposable income likely over the forecast period due to the economic impact of COVID-19. Therefore, many Russian parents are likely to seek less expensive and value for money items when purchasing paediatric consumer health.
As parents become more educated about the benefits of a healthy and balanced diet this could limit the growth of paediatric vitamins and dietary supplements. Rather than purchasing these products more parents are expected to focus on improving their children’s diet.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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