Paediatric Consumer Health in Venezuela

PROSPECTS

Paediatric medicine more expensive than products for adults

Paediatric consumer health products carry larger unit prices than their adult counterparts, ranking in sixth place in terms of average unit price of all OTC products available in Venezuela. Parents have learned to administer adult medicines to their children by adjusting the dosage and some are even using veterinarian products for their children and themselves, if facing the choice between not having the product and using a close substitute.

Potential of unexploited categories

Paediatric cough, cold and allergy remedies increases its importance as the largest sales generator in 2018. All the value is derived from cough remedies, some of which are classified as herbal/traditional products.

Increased availability of acetaminophen benefits paediatric analgesics

In 2018, paediatric analgesics continues to capture a good portion of the sales value generated by the overall category of paediatric consumer health but it is not the fastest growing category because of a low average unit price that places it at the bottom of the ranking. Acetaminophen remains by far the most popular paediatric analgesic in Venezuela.

COMPETITIVE LANDSCAPE

Laboratorios La Santé leads for third year in a row in a fragmented category

Laboratorios La Santé CA, a Colombian multinational, led paediatric consumer health in 2018 with its Broxol (standard cough syrup) and Analper (paediatric acetaminophen) brands. These brands are ranked second and fifth, respectively, in paediatric consumer health.

Favourable conditions boost sales of nappy (diaper) rash treatments

The bestselling brand in 2018 was Crema Cero, a nappy (diaper) rash treatment manufactured by Industrias Pañal Express CA. This is likely to be a short-lived phenomenon due to the confluence of a couple of factors that helped boost sales in this category.

Paediatric diarrhoeal remedies sees a new brand

Laboratorios Behrens CA relaunched Rehidrosol in November 2017 by taking advantage of the void left by the exit of Abbott Laboratories (Pedialyte) and Merck SA (Florestor) in 2016. Rehidrosol is an electrolyte solution that helps replenish water and electrolytes lost by acute diarrhoea.

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