Panasonic Corp in Consumer Appliances

September 2022

Panasonic is a clear leader in Japan. However, its presence overseas is limited compared to other appliance giants. Panasonic is one of the leading players in Southeast Asia in multiple categories such as Split Air Conditioners and Hair Care Appliances. In turn, it seems to have further potential in Europe and North America. The company is reinventing its strategies starting from Japan to make its appliances business stronger.

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This report comes in PPT.


Euromonitor International's report on Panasonic Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Panasonic Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Panasonic Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Panasonic Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Panasonic Corp’s global footprint
Company overview
Exposure to growth
Projected rankings
Panasonic views sustainability as its next growth pillar
R elative performance
Competitor overlap
Key categories and markets
Key brands
Major Appliances sales by region
Top countries by category
Projected sales of Major Appliances
Small Appliances sales by region
Top countries by category
Projected sales of Personal Care Appliances
New way of selling: Would it be a “new normal” in the industry?
Leading innovation: Adjusting to the diversification of lifestyles
From product to service
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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