Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Past, Present, Future: The Growing Sophistication of Online Shopping

34 pages, Apr 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The evolution of internet retailing has been a transition from a highly price sensitive market centred on a few product types to a broad selection of goods and services at varying price points. This increase in sophistication will continue in tandem with the development of users’ needs and habits. This will coincide with expansion of the internet's content and capabilities, making execution and personalisation two top priorities for retailers looking to stand out.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Price advantage does not last forever

Once price advantage is competed away, retailers have to differentiate if they hope to maintain share growth. If retailers do not, it is too easy for upstarts to challenge margins. Those with a more comprehensive strategy will have taken the time to build up their merchandising and service strategies in order to expand their customer base.

Shoppers and sellers are moving in tandem with product expansion

Trust in the internet has developed sufficiently to incentivise shoppers to order different items, and retailers have responded to these advances by offering these products with the appropriate support. Cross-border demand indicates that the future will see many companies attempting to build on this trust internationally.

Personalising the path to purchase will help people get what they want

The ever growing expanse that is the internet can be forbidding, but smart brands will figure out how to position themselves so that they are the solution to information overload. Following the successful selection of a product, payment and delivery will be counted upon also cater to the customer’s specific preferences.

Companies need to interact with shoppers on their terms

The growing sophistication of the internet gives shoppers more points of entry into the online realm, and retailers would be wise to support as many of these as possible. Companies that cannot offer the appropriate options for engagement risk losing their fickle customers to competitors which can, and in e-commerce the creation of competition is an ever present threat.

As the internet evolves, retailers must match the sophistication of their customers

The long-term presence of the internet in many people’s lives, and the omnipresence that smartphones have imbued it with are facts of life. Moving forward, users will expect the features and experience to improve. Retailers that are on the cutting edge of this wave of improvement stand to gain by attracting new customers, while giving long-time fans something to help champion.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Pricing Becomes Less Important Overall

Low price leadership gives way to more expansive tastes

For those at the top, there was a race to the bottom

Online retailers prove that price alone need not drive growth today

Product Availability Increases

How the internet continues to enable the “endless aisle”

Changing product preferences are happening on a global scale

Increasing reliability expands range of product types ordered

Testing the viability of greater product availability at scale

Marketplaces are increasing the ease of doing business online

How popular marketplaces are serving their regions’ needs

Marketplaces make cross-border commerce easier

Cross-border commerce is transporting brands across oceans

Personalising the Path to Purchase

Giving shoppers what they want, when they want it

Moving beyond basic search functionality

Making personal data valuable to the customer

Social media: Where word-of-mouth meets the future storefront

Influencers as brand ambassadors

How having more options for payment elicits trust

Case study: Amazon redefines delivery expectations

Amazon’s logistical expertise translates into choice for shoppers

Accessibility Facilitates Favourable Experiences

Accessibility to the internet increases worldwide

The dawn of the internet as a retail force has already come

Why mobile matters even more moving forward

Making access to websites and their products seamless

C onclusion

An allegory from a similarly tough industry

Conclusion

Building on the past with an eye to the future

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Past, Present, Future: The Growing Sophistication of Online Shopping

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Price advantage does not last forever

Shoppers and sellers are moving in tandem with product expansion

Personalising the path to purchase will help people get what they want

Companies need to interact with shoppers on their terms

As the internet evolves, retailers must match the sophistication of their customers

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Pricing Becomes Less Important Overall

Low price leadership gives way to more expansive tastes

For those at the top, there was a race to the bottom

Online retailers prove that price alone need not drive growth today

Product Availability Increases

How the internet continues to enable the “endless aisle”

Changing product preferences are happening on a global scale

Increasing reliability expands range of product types ordered

Testing the viability of greater product availability at scale

Marketplaces are increasing the ease of doing business online

How popular marketplaces are serving their regions’ needs

Marketplaces make cross-border commerce easier

Cross-border commerce is transporting brands across oceans

Personalising the Path to Purchase

Giving shoppers what they want, when they want it

Moving beyond basic search functionality

Making personal data valuable to the customer

Social media: Where word-of-mouth meets the future storefront

Influencers as brand ambassadors

How having more options for payment elicits trust

Case study: Amazon redefines delivery expectations

Amazon’s logistical expertise translates into choice for shoppers

Accessibility Facilitates Favourable Experiences

Accessibility to the internet increases worldwide

The dawn of the internet as a retail force has already come

Why mobile matters even more moving forward

Making access to websites and their products seamless

C onclusion

An allegory from a similarly tough industry

Conclusion

Building on the past with an eye to the future

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports