The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreDec 2013
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Passport Survey explores the typical purchase decision-making process for global consumers when they are buying toys and games. Results are based on responses to Euromonitor’s Middle Class Home survey, fielded in 2013, which includes 6,600 online consumers ranging in age from 15 to 65+ and living in 16 major markets.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Passport Survey explores the typical purchase decision-making process for global middle class consumers when they are buying toys and games.
The path from opportunity to research to selection to purchase is explained. Motivations, shopping habits, and product preferences of three key segments – parents, grandparents, and adult gamers – are also presented.
Analysis is based on responses to Euromonitor’s Middle Class Home survey, fielded in 2013, which includes 6,600 online middle class consumers ranging in age from 15 to 65+ and living in 16 major markets.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.