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Global Survey Report
Path to Purchase: Toys and Games
Dec 2013
US$1,450Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Passport Survey explores the typical purchase decision-making process for global consumers when they are buying toys and games. Results are based on responses to Euromonitor’s Middle Class Home survey, fielded in 2013, which includes 6,600 online consumers ranging in age from 15 to 65+ and living in 16 major markets.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Passport Survey explores the typical purchase decision-making process for global middle class consumers when they are buying toys and games.
The path from opportunity to research to selection to purchase is explained. Motivations, shopping habits, and product preferences of three key segments – parents, grandparents, and adult gamers – are also presented.
Analysis is based on responses to Euromonitor’s Middle Class Home survey, fielded in 2013, which includes 6,600 online middle class consumers ranging in age from 15 to 65+ and living in 16 major markets.
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Request more informationTable of Contents
Introduction
Exploring the middle class consumer’s path to purchase
Growing sales of toys and games propelled by emerging markets
Popularity of toys and games driven by three key buyer groups
Regional variations in recent purchases of toys and games
How do middle class consumers go about buying a new toy/game?
Opportunity
Overview
Initial interest in a new toy or game is sparked by diverse reasons
Gift-giving often drives purchase of new toys and games
However, buying toys/games as gifts does not extend to all regions
Research
Overview
Toys are rarely impulse purchases, especially for parents/gamers
Research typical, though not extensive, when buying a toy or game
Product information sources vary from traditional to digital
Top five information sources of key toys and games buyers
Usefulness of offline and online sources varies by country
Selection
Overview
Cost is key when buying a new toy or game
Top five features for key toys and games buyers
What does a good brand look like in the world of toys and games?
The two sides of “green” when buying toys and games
Purchase
Overview
Help parents through strong reputation and word-of-mouth
Give adult gamers opportunities for product research
Make toy buying easy and hassle-free for doting grandparents
Research Overview
Background on the Middle Class Home survey
Overview of Methodology
Endnotes (1)
Endnotes (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Characterising the World’s College Students | Oct 2012
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- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: Germany | Jun 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: Introduction | Oct 2012
- Consumer Types: The Content Streamer | Oct 2012
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- Consumer Types: United Kingdom | Jan 2015
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- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
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- Out and About Automobile Results Executive Summary | Jun 2013
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- Path to Purchase: Apparel and Footwear | Aug 2014
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
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- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
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Complete Catalogue
Survey Reports
- Boomers as Consumers | Oct 2012
- Characterising the World’s College Students | Oct 2012
- Consumer Healthy Living | Dec 2011
- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: Germany | Jun 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: Introduction | Oct 2012
- Consumer Types: The Content Streamer | Oct 2012
- Consumer Types: The Savvy Maximiser | Oct 2012
- Consumer Types: The Secure Traditionalist | Oct 2012
- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
- Mothers | Jul 2013
- Omnichannel Retailing Habits of the Hyperconnected Consumer | Sep 2015
- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
- Youth in Mexico | Oct 2012