Perfetti Van Melle is best known for its brands Mentos and Chupa Chups. Some of its strongest growth is taking place in India where its Center and Alpenliebe brands have benefited from a growing appetite for sugar confectionery and gum. Although the company has some strong brands, it will struggle as sugar confectionery sales slow in Western markets. The company needs to focus on growth in China and India, and potentially focus on new products such as sweet and savoury snacks.
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Euromonitor International's report on Perfetti Van Melle Group delivers a detailed strategic analysis of the company's business, examining its performance in the Confectionery market and the global economy.
Company and market share data provide a detailed look at the financial position of Perfetti Van Melle Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Perfetti Van Melle Group.
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