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Company Profile

Perfetti Van Melle Group in Packaged Food

Dec 2015

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Perfetti Van Melle is best known for its brands Mentos and Chupa Chups. Some of its strongest growth is taking place in India where its Center and Alpenliebe brands have benefited from a growing appetite for sugar confectionery and gum. Although the company has some strong brands, it will struggle as sugar confectionery sales slow in Western markets. The company needs to focus on growth in China and India, and potentially focus on new products such as sweet and savoury snacks.

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Samples

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Perfetti Van Melle Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.

Company and market share data provide a detailed look at the financial position of Perfetti Van Melle Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Perfetti Van Melle Group.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Perfetti Van Melle Group provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Perfetti focuses on expansion within India and China

Sales stall due to weakening Western demand

SWOT: Perfetti Van Melle Group

Key strategic challenges and objectives

Competitive Positioning

Perfetti loses ground to core confectionery rivals with broader portfolios

Emerging markets make up for weak performance in Europe

Despite being competitive, Perfetti may lose ground to rivals

Asia Pacific becoming laboratory for new product development

Market Assessment

Perfetti Van Melle has foothold in Asia Pacific but losing out in the West

Absence from chocolate confectionery looking unwise as sales stall

Confectionery

US and China overtake Italy in sugar confectionery

Dwindling interest in sugar confectionery a constraint on growth

Mars dominates gum; Perfetti strong in Western Europe and Asia

Young population could help gum in China and India

Old habits die quickly in the US as gum sales decline

Alpenliebe well positioned for growth due to popularity of toffees

Impressive performance in China gives Mentos a strong platform

Potential for lollipop growth limited due to health concerns

Other Opportunities

Perfetti should emulate Stop Not globally

Targeting Western Europe for savoury snacks is an option

Sweet and savoury snacks undeterred by economic headwinds

Chocolate confectionery and ice cream also possibilities

Brand Strategy

Top Perfetti Van Melle brands in 2015

Licensing an important part of company strategy

Iconic brands could perform well in retailing

Innovation in packaging essential

Operations

Packaging and distribution strategy innovations

Recommendations

Developing products for local markets

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Company Profile

Perfetti Van Melle Group in Packaged Food

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Perfetti Van Melle Group provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Perfetti focuses on expansion within India and China

Sales stall due to weakening Western demand

SWOT: Perfetti Van Melle Group

Key strategic challenges and objectives

Competitive Positioning

Perfetti loses ground to core confectionery rivals with broader portfolios

Emerging markets make up for weak performance in Europe

Despite being competitive, Perfetti may lose ground to rivals

Asia Pacific becoming laboratory for new product development

Market Assessment

Perfetti Van Melle has foothold in Asia Pacific but losing out in the West

Absence from chocolate confectionery looking unwise as sales stall

Confectionery

US and China overtake Italy in sugar confectionery

Dwindling interest in sugar confectionery a constraint on growth

Mars dominates gum; Perfetti strong in Western Europe and Asia

Young population could help gum in China and India

Old habits die quickly in the US as gum sales decline

Alpenliebe well positioned for growth due to popularity of toffees

Impressive performance in China gives Mentos a strong platform

Potential for lollipop growth limited due to health concerns

Other Opportunities

Perfetti should emulate Stop Not globally

Targeting Western Europe for savoury snacks is an option

Sweet and savoury snacks undeterred by economic headwinds

Chocolate confectionery and ice cream also possibilities

Brand Strategy

Top Perfetti Van Melle brands in 2015

Licensing an important part of company strategy

Iconic brands could perform well in retailing

Innovation in packaging essential

Operations

Packaging and distribution strategy innovations

Recommendations

Developing products for local markets

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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