Pernod Ricard remains the second largest player in spirits globally, and enjoyed success in 2017 for some key brands, especially Jameson’s, which continues to lead Irish Whiskey. Acquisitions in Tequila (and mezcal) helped to solidify the group’s presence in this fast-growing category. But declines in France, its domestic market and one of the group’s largest markets by volume, as well as the growth of craft spirits, underscore the need for vigilance.
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Euromonitor International's report on Pernod Ricard Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Pernod Ricard Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pernod Ricard Groupe.
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