PernodRicardGroupe in Wine

Company Profile

About This Report

Oct 2016

Pernod Ricard is working to adapt its wine operations to evolving millennial demand, influenced by the rise of digital media and the expansion of the craft movement. This profile analyses the company’s efforts to attract younger consumers to wine, to build a value ladder to a more premium-orientated portfolio, and to respond to major challenges, including intense discounting, competition from rival products, and the expansion of major competitors.

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PernodRicardGroupe in Wine

Euromonitor International's report on Pernod Ricard Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Pernod Ricard Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pernod Ricard Groupe.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Pernod Ricard Groupe provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report



Key company facts
Financial performance in 2016
Wine a significant contributor to growth in FY2016
SWOT: Pernod Ricard Groupe
Strategic challenges and objectives

Competitive Positioning

Lagging behind global market growth
E&J Gallo maintains global lead
Evolving conditions supporting gradual consolidation

Market Assessment

Decline in developed markets
Variable forecasts across key markets
Geographic profile limits growth potential across categories

Market and Category Assessment

Losing ground in largest market
Improved forecasts in Australia
Core brand innovation in the UK
Positive outlook in Spain
Millennials moving upmarket in the US
Refocusing broader Chinese operations
Growth potential in Latin America
Strong growth forecast in Mexico
Opportunities in champagne
Challenges in key other sparkling wine markets
Fortified wine and vermouth: A strategic cul-de-sac

Brand Strategy

Segmented portfolio
Rapid evolution of wine branding
Encouraging consumers upmarket

Operational Details

Decentralised structure


Need for responsive strategy

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model