Pernod Ricard is working to adapt its wine operations to evolving millennial demand, influenced by the rise of digital media and the expansion of the craft movement. This profile analyses the company’s efforts to attract younger consumers to wine, to build a value ladder to a more premium-orientated portfolio, and to respond to major challenges, including intense discounting, competition from rival products, and the expansion of major competitors.
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Euromonitor International's report on Pernod Ricard Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Pernod Ricard Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pernod Ricard Groupe.
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