Personal Care Appliances

Personal care appliances saw a second year of retail volume decline in 2019. Although some smaller categories saw growth, the largest category, oral care appliances, saw another year of decline. Body shavers also continued to decline in 2019, as ...

Social media and beauty, fitness and health and wellness trends contributed to the further retail volume growth of personal care appliances in Austria in 2019. Consumers of all ages not only want to feel healthier but also to look their best and ...

Volume sales growth and declines are seen across different sub-categories in personal care appliances, ranging from the highest growth within electric toothbrush units and the steepest decline in hair care appliances. Within this somewhat fragmented ...

There is a growing trend in Argentina of men looking for personal care products. Taking care to look attractive is no longer an exclusive element of the feminine universe, thus brands are focusing on providing personal care appliances such as ...

US consumers increasingly view oral care appliances as a great benefit to their wellbeing, and other personal care appliances are proving their worth to consumers concerned with skin and hair health. Helped by dentist recommendations and years of ...

Electric facial cleansers have been enjoying dynamic growth in the UK thanks to being a new product in the marketplace. Although this momentum is now beginning to slow down as the products become increasingly mainstream, healthy demand still ...

Men are becoming more aware of their personal care, taking greater interest in their appearance and fashion in general. Much of this stems from the rise of social media platforms such as Instagram, Twitter and YouTube, where people regularly post ...

A respectable proportion of consumers in Turkey perceive personal care appliances to be somewhat of a luxury, especially during times of economic hardship. Although sales of personal care appliances recorded dynamic retail volume growth at the ...

Personal care appliances registered another year of retail volume sales growth in 2019 due to economic factors and changing consumer lifestyles. Romanians are increasingly concerned about their image and are showing a higher propensity to spend on ...

The United Arab Emirates maintains the highest internet penetration rate among its neighbouring countries thanks to the highly developed network structure of the Emirates. The United Arab Emirates is home to over 200 nationalities constituting 80% of...

The growing popularity of beauty devices is a major driver of growth of personal care appliances. Beauty devices, such as body shavers, electric facial cleansers and hair care appliances are growing in line with consumer demand. Consumers are ...

Sales of personal care appliances continue to benefit from Colombia’s improving economic performance. Even during periods of economic slowdown, personal care appliances tend to perform reasonably well, as Colombian consumers strive to maintain an ...

With Ukraine’s economy seeing healthy growth consumer income rose at the end of the review period with this encouraging more consumers to invest in their appearance. Hair care appliances remained the dominant category but due to its maturity it saw ...

The personal care appliances industry is being driven by product replacement and upgrades as well as the expansion of private label offerings. It is often observed that consumers are not willing to spend excessive amounts of money on these ...

Personal care appliances grew strongly at the end of the review period. While consumers are becoming increasingly interested in personal grooming, growing numbers are looking to engage in styling regimens at home for convenience and affordability. ...

In 2019, electrical facial cleaners saw a huge rise in demand and the strongest category growth due to the massive marketing efforts of the Swedish brand Foreo and its campaign supported by Sephora, Alza.cz Marianout and Fann Perfumery....

Personal care appliances recorded an improved performance in 2019, driven by the strong growth experienced by the largest category of hair care appliances. The latter received a boost in 2019 following the excitement surrounding the launch of Dyson’s...

Personal care appliances is heavily influenced by grooming trends and the media, with consumers often looking to emulate celebrities or sports stars, such as footballers. As a result, players utilise various online platforms and social media sites to...

Electric facial cleansers are popular among younger consumers, who tend to value personal appearance and looks more, with demand being particularly high among women with higher disposable incomes. The convenient and hassle-free nature of such ...

Personal care performance was hindered by a decline in shaving amongst consumers in 2019. As beards are still considered to be in vogue, men are turning to beard trimmers in place of shavers. Depilators and epilators also continue to decline, still ...