Personal Care Appliances

Personal care appliances was a growth category before the COVID-19 pandemic. Premiumisation was being seen, and demand was active for high-end products. However, the pandemic had a negative impact. As consumers went out less, this meant less need to…

While demand for personal care appliances in Brazil rises further, current value sales continue to record dynamic double-digit growth in 2023. Inflationary pressures continue to push up the average unit price although at a slower rate than in 2022.…

In Singapore, COVID-19 restrictions on outdoor and group activities were relaxed from April 2022. As a result, consumers started to return to the office more frequently. This shift led to increasing awareness of physical appearance. Despite being…

Personal care appliances saw solid volume growth in 2022, when COVID-19 finally became a manageable issue, and work and leisure habits made a significant leap towards pre-pandemic normality. Compared to other areas in consumer appliances, which are…

Amidst the challenges posed by the inflationary crisis, volume demand for personal care appliances is set to decline in 2023. Consumers have redirected their spending towards more essential products, leaving personal care appliances with less demand…

Personal care appliances is set to see a marginal retail volume decline in 2022, although different performances are expected across categories. For instance, with more time spent outside of the home as the pandemic eased, hair care appliances is set…

Personal care appliances is expected to see a marginal overall decline in retail volume terms in 2023. Body shavers, electric facial cleansers, and hair care appliances are all anticipated to experience sales declines in 2023. Body shavers intended…

Retail volume and current value sales of electric facial cleansers are set to continue to decline in 2023. L’Oréal discontinued its Clarisonic system in 2021. In 2023, Clinique discontinued its own version of an electric facial cleanser, the Sonic…

South Africans continued to experience a challenging economic climate in 2022, due to high inflation, rising unemployment and utility costs, thereby restricting their disposable incomes. Considering this scenario, many local consumers remained…

Demand for personal care appliances in the Philippines continued to be primarily driven by body shavers and hair care appliances in 2022. Despite greater mobility as restrictions eased and beauty salons and barbers reopened, the habit persistence of…

Like many consumer appliances in 2021 and 2022, demand for electric facial cleansers was driven by access to the government’s Consumption Voucher Scheme, encouraging investment in a range of appliances, and supporting the local economy. Nevertheless,…

Personal care appliances is set to record an improved performance in overall volume growth terms in 2022, with most categories posting strong results in this regard. As more people have returned to the office and started regularly socialising again…

Different categories within personal care appliances have experienced varying levels of impact under the COVID-19 pandemic, with some categories behaving radically differently between 2020, 2021 and 2022. For example, there was a strong growth in…

Personal care appliances continued to register very positive sales growth during 2022, albeit at a more muted pace than a very strong growth rates recorded in the category at the peak of the COVID-19 pandemic during 2020 and 2021. In particular,…

Personal care appliances was the category of consumer appliances that suffer the most from the impact of the COVID-19 pandemic as it adjusted the most serious sales declines of any category across the industry in 2020. In particular, the strict…

Sales of personal care appliance in Indonesia continue to be dominated by hair care appliances, with sales in this category mainly consisting of hair dryers. Hair dryers are seen as a necessity in many households in Indonesia, with category growth…

After experiencing a boom during the pandemic-related lockdown in 2020 when barbers and beauty salons were closed in Chile, demand for personal care appliances continues to grow in 2022. This is being fuelled by a further increase in household…

While most other consumer appliances suffered steep declines in 2022 there was contrasting fortunes for personal care appliances, with strong demand being seen for body shavers and hair care appliances. Volume sales of these categories declined…

The competitive landscape within personal care appliances remains consolidated in 2022 and still led by three multinationals brands: Oral B (Procter & Gamble), Panasonic and Philips. Panasonic provides an extensive product range, from hair care to…

After the pandemic and the resulting long lockdowns changed consumer behaviour regarding the purchase and use of personal care appliances, Germany and its economy are slowly returning to normality. The category was under pressure during the pandemic,…