Personal Care Appliances

Market research on the personal care appliances industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Country Report

Country Report

Personal Care Appliances in Brazil

Apr 2021

Following the outbreak of COVID-19, most consumers were affected by social isolation measures by the end of February 2020. With the extension of this period of isolation, and with beauty salons closed or operating with reduced capacity for most of ...

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Strategy Briefing

Strategy Briefing

Small Appliances in Asia Pacific

Mar 2021

Small appliance categories saw varying performances in Asia Pacific in 2020 due to Coronavirus (COVID-19). Air treatment products saw a steep decline, for example, but vacuum cleaners recorded a much-improved performance. The former was hit by retail...

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Country Report

Country Report

Personal Care Appliances in Austria

Feb 2021

Retail volume sales of personal care appliances continued to expand during 2020, albeit at a significantly lower rate than in previous years. Demand for hair care appliances, which accounted for just over half of retail volume sales of personal care ...

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Country Report

Country Report

Personal Care Appliances in Germany

Feb 2021

Overall volume sales of personal care appliances in Germany declined in 2020, with most categories posting negative results in this regard. While this was partly because economic uncertainty arising from COVID-19 led consumers to rein in ...

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Country Report

Country Report

Personal Care Appliances in Egypt

Feb 2021

Retail volume sales of personal care appliances were flat in Egypt during 2020, with a modest increase in demand for hair care appliances offset by a decline for body shavers. Demand for hair care appliances – mainly hair dryers and hair styling ...

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Country Report

Country Report

Personal Care Appliances in Taiwan

Feb 2021

2020 saw the unit price of personal care appliances rise at its fastest rate in well over a decade, as younger consumers tend to be more concerned with brands, product design and innovation than price or replacement purchases. With innovative ...

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Country Report

Country Report

Personal Care Appliances in Saudi Arabia

Feb 2021

The rate of growth in retail volume sales of personal care appliances accelerated sharply to reach its highest level in four years during 2020. This performance was particular impressive in the face of a significant increase in unit price due to a ...

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Country Report

Country Report

Personal Care Appliances in the United Arab Emirates

Feb 2021

The outbreak of COVID-19 led to a lockdown across the UAE, closing non-essential stores, including hairdressing salons. This triggered a high demand for personal care appliances, namely hair clippers and body shavers, with consumers having limited ...

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Country Report

Country Report

Personal Care Appliances in the Netherlands

Feb 2021

After experiencing fairly stable demand in 2019 due to the ongoing personal grooming trend, with younger generations in particular, placing a great deal of importance on looks and appearance due to social media trends and the “selfie” culture, ...

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Country Report

Country Report

Personal Care Appliances in Portugal

Jan 2021

In 2020, personal care appliances will witness declining volumes sales in response to the outbreak of COVID-19. The main reason for this has been due to lockdown, as most Portuguese consumers have been spending more time at home during 2020. As a ...

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Country Report

Country Report

Personal Care Appliances in Greece

Jan 2021

Personal care appliances will continue to see volume growth in 2020 despite the pandemic and compared to most other product areas within consumer appliances will perform well overall. Nonetheless, in response to lockdown, women’s personal care ...

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Country Report

Country Report

Personal Care Appliances in the US

Jan 2021

Men’s hair care appliances saw increased sales in 2020, boosted by strong sales during the beginning of the pandemic and during peak periods of lockdown in the US. As the US shut down due to the COVID-19 pandemic, barbershops around the country ...

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Country Report

Country Report

Personal Care Appliances in South Africa

Jan 2021

Personal care appliances is set to see declining sales in 2020, due to a large proportion of the workforce staying at home (for example, due to working-from-home). Therefore, consumers do not feel the need to dress up or invest as much into personal ...

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Country Report

Country Report

Personal Care Appliances in the Czech Republic

Jan 2021

Although hair care appliances posted negative results in volume terms for a third successive year in 2020, the rate of decline was marginal, and lower than that recorded in 2019. The category saw increased demand for various product types due to ...

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Country Report

Country Report

Personal Care Appliances in Italy

Jan 2021

Coronavirus (COVID-19) and the subsequent lockdown had a negative impact on the use and sales of personal care appliances in Italy. As consumers worked from and spent longer hours in the home due to home seclusion, the need or desire to shave/trim ...

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Country Report

Country Report

Personal Care Appliances in Hong Kong, China

Jan 2021

Hair care appliances saw a volume sales increase in 2020 given home seclusion. Some health-conscious consumers were wary of going out for a haircut amid the threat of COVID-19. Therefore, a number of them decided to buy a hair clipper to cut their ...

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Country Report

Country Report

Personal Care Appliances in Nigeria

Jan 2021

The negative impact of COVID-19 on the economy in Nigeria led to a poor performance for personal care appliances in 2020. The pandemic led to job losses in the country which in turn led to lower consumer disposable incomes, resulting in consumers ...

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Country Report

Country Report

Personal Care Appliances in Morocco

Jan 2021

Fears surrounding the spread of COVID-19 caused Moroccan consumers to be wary of visiting retail stores in 2020. Where possible, many people avoided buying new appliances, including personal care appliances. Purchases were also forgotten or postponed...

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Country Report

Country Report

Personal Care Appliances in Mexico

Jan 2021

Retail volume sales of personal care appliances had been in decline for most of the review period, and COVID-19 accelerated this trend due to its negative effect on consumer confidence. Retail volume sales of personal care appliances fell at their ...

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Country Report

Country Report

Personal Care Appliances in China

Jan 2021

Personal care appliances saw a marked deceleration of volume growth in 2020 as a result of the COVID-19 crisis, with measures to limit the spread of the disease, including home seclusion, working and studying from home, and social distancing, leading...

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