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Personal Care Appliances

Market research on the personal care appliances industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Country Report

Country Report

Personal Care Appliances in Canada

Feb 2020

Personal care appliances saw a second year of retail volume decline in 2019. Although some smaller categories saw growth, the largest category, oral care appliances, saw another year of decline. Body shavers also continued to decline in 2019, as ...

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Personal Care Appliances in Austria

Feb 2020

Social media and beauty, fitness and health and wellness trends contributed to the further retail volume growth of personal care appliances in Austria in 2019. Consumers of all ages not only want to feel healthier but also to look their best and ...

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Personal Care Appliances in Norway

Feb 2020

Volume sales growth and declines are seen across different sub-categories in personal care appliances, ranging from the highest growth within electric toothbrush units and the steepest decline in hair care appliances. Within this somewhat fragmented ...

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Personal Care Appliances in Argentina

Feb 2020

There is a growing trend in Argentina of men looking for personal care products. Taking care to look attractive is no longer an exclusive element of the feminine universe, thus brands are focusing on providing personal care appliances such as ...

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Personal Care Appliances in the US

Jan 2020

US consumers increasingly view oral care appliances as a great benefit to their wellbeing, and other personal care appliances are proving their worth to consumers concerned with skin and hair health. Helped by dentist recommendations and years of ...

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Personal Care Appliances in the United Kingdom

Jan 2020

Electric facial cleansers have been enjoying dynamic growth in the UK thanks to being a new product in the marketplace. Although this momentum is now beginning to slow down as the products become increasingly mainstream, healthy demand still ...

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Personal Care Appliances in Chile

Jan 2020

Men are becoming more aware of their personal care, taking greater interest in their appearance and fashion in general. Much of this stems from the rise of social media platforms such as Instagram, Twitter and YouTube, where people regularly post ...

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Personal Care Appliances in Turkey

Jan 2020

A respectable proportion of consumers in Turkey perceive personal care appliances to be somewhat of a luxury, especially during times of economic hardship. Although sales of personal care appliances recorded dynamic retail volume growth at the ...

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Personal Care Appliances in Romania

Jan 2020

Personal care appliances registered another year of retail volume sales growth in 2019 due to economic factors and changing consumer lifestyles. Romanians are increasingly concerned about their image and are showing a higher propensity to spend on ...

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Personal Care Appliances in the United Arab Emirates

Jan 2020

The United Arab Emirates maintains the highest internet penetration rate among its neighbouring countries thanks to the highly developed network structure of the Emirates. The United Arab Emirates is home to over 200 nationalities constituting 80% of...

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Personal Care Appliances in South Korea

Jan 2020

The growing popularity of beauty devices is a major driver of growth of personal care appliances. Beauty devices, such as body shavers, electric facial cleansers and hair care appliances are growing in line with consumer demand. Consumers are ...

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Personal Care Appliances in Colombia

Jan 2020

Sales of personal care appliances continue to benefit from Colombia’s improving economic performance. Even during periods of economic slowdown, personal care appliances tend to perform reasonably well, as Colombian consumers strive to maintain an ...

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Personal Care Appliances in Ukraine

Jan 2020

With Ukraine’s economy seeing healthy growth consumer income rose at the end of the review period with this encouraging more consumers to invest in their appearance. Hair care appliances remained the dominant category but due to its maturity it saw ...

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Personal Care Appliances in South Africa

Jan 2020

The personal care appliances industry is being driven by product replacement and upgrades as well as the expansion of private label offerings. It is often observed that consumers are not willing to spend excessive amounts of money on these ...

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Personal Care Appliances in India

Jan 2020

Personal care appliances grew strongly at the end of the review period. While consumers are becoming increasingly interested in personal grooming, growing numbers are looking to engage in styling regimens at home for convenience and affordability. ...

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Personal Care Appliances in the Czech Republic

Jan 2020

In 2019, electrical facial cleaners saw a huge rise in demand and the strongest category growth due to the massive marketing efforts of the Swedish brand Foreo and its campaign supported by Sephora, Alza.cz Marianout and Fann Perfumery....

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Personal Care Appliances in Singapore

Jan 2020

Personal care appliances recorded an improved performance in 2019, driven by the strong growth experienced by the largest category of hair care appliances. The latter received a boost in 2019 following the excitement surrounding the launch of Dyson’s...

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Personal Care Appliances in Hungary

Jan 2020

Personal care appliances is heavily influenced by grooming trends and the media, with consumers often looking to emulate celebrities or sports stars, such as footballers. As a result, players utilise various online platforms and social media sites to...

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Personal Care Appliances in Malaysia

Jan 2020

Electric facial cleansers are popular among younger consumers, who tend to value personal appearance and looks more, with demand being particularly high among women with higher disposable incomes. The convenient and hassle-free nature of such ...

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Personal Care Appliances in Portugal

Jan 2020

Personal care performance was hindered by a decline in shaving amongst consumers in 2019. As beards are still considered to be in vogue, men are turning to beard trimmers in place of shavers. Depilators and epilators also continue to decline, still ...

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