Executive Summary

Feb 2019
PROSPECTS
Changing consumer habits support category sales

Personal care appliances was one of the fastest growing consumer appliances categories in Russia in 2018. The category benefitted from traditional consumer groups, such as a female audience with strong demand for hair care appliances, and some emerging user categories, such as men grooming their beards with body shavers.

Body shavers is the most dynamic performer

Body shavers are related to style and appearance. The category registered the fastest retail volume growth, in addition to being the second biggest category in retail volume terms within personal care appliances.

Battery toothbrush units losing importance

Battery toothbrush units, which was once a significant innovation, in 2018 demonstrated a sharp decline in retail volume terms and is expected to continue declining over the forecast period, thus hampering the growth of overall oral care appliances. Battery toothbrush units faces fierce competition from electric toothbrush units, due to its durability, ease of usage and greater advantages provided.

COMPETITIVE LANDSCAPE
Philips leads personal care appliances in a fragmented landscape

Personal care appliances is highly fragmented, with many players, and with not many changes registered in retail volume share in 2018. Philips led overall, despite losing marginal retail volume share.

Economy brands in demand

Golder Electronics ranked second in personal care appliances in 2018, maintaining stable retail volume share. Its most significant performance was in hair care appliances, which is the biggest category within personal care appliances.

Private label is vanishing

In 2018, private label was hardly visible within personal care appliances and recorded a sharp decline in volume sales. Consumers are rather sceptical about the quality of private label, especially for personal care appliances.

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Personal Care Appliances in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Personal Care Appliances in Russia?
  • What are the major brands in Russia?
  • What is the share for hair care appliances?
  • Is an increased focus on health and beauty driving electric tooth brush sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Personal Care Appliances in Russia - Category analysis

HEADLINES

PROSPECTS

Changing consumer habits support category sales
Body shavers is the most dynamic performer
Battery toothbrush units losing importance

COMPETITIVE LANDSCAPE

Philips leads personal care appliances in a fragmented landscape
Economy brands in demand
Private label is vanishing

CATEGORY DATA

Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Body Shavers by Format: % Volume 2013-2018
Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 7 NBO Company Shares of Personal Care Appliances 2014-2018
Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Russia - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to grow
Major shift to the economy segment
Heavyweights lead major appliances, while small appliances is fragmented
Consolidation and internet retailing notable trends
Possible barriers to strong future development

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources