Personal Services in India

Country Report

About This Report

Mar 2019

In 2017 industry witnessed slower growth, as demonetisation policy and new goods and services tax stifled consumer and business confidence

Industry is forecasted to post 15% CAGR during 2017-2022, owing to overall increases in consumer disposable incomes and greater demand for wellness and beauty services in India

Digitisation and economic formalization are expected to gradually bring operational changes for local service providers

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Personal Services in India

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Personal Services in India



Spending on personal services to rise in line with structural reforms and growing household earnings
Demand for wellness services to be driven by soaring domestic tourism and rising health awareness
Indians increasingly spend on beauty services

Competitive Landscape

IT solutions slowly spreads within the industry
Industry gradually shifts towards the formal sector

Industry Overview

Chart 1 Turnover 2002-2022
Chart 2 Value Added 2012-2017, LCU million
Chart 3 Profit and Profit Margin 2012-2017
Chart 4 Turnover by Category 2012-2017, LCU million
Chart 5 Solariums, Spas and Similar Services Turnover 2002-2022
Chart 6 Hairdressing and Beauty Treatment Turnover 2002-2022
Chart 7 Washing and Cleaning Turnover 2002-2022
Chart 8 Funeral and Related Services Turnover 2002-2022
Chart 9 Absolute Growth by Category, LCU million

Cost Structure

Chart 10 Cost Structure 2012-2017, LCU million
Chart 11 Costs' Structure
Chart 12 B2B Costs
Chart 13 Evolution of B2B Costs 2012-2017

Market Structure

Chart 14 Market Structure 2012-2017, LCU million
Chart 15 Market Structure by Category 2012-2017, LCU million


Chart 16 Market Structure by Buyer 2012-2017
Chart 17 Demand Structure
Chart 18 B2B Buyers
Chart 19 Evolution of B2B Buyers 2012-2017


Chart 20 Employment Statistics and Productivity 2012-2017

Industry Context

Chart 21 Industry vs GDP Performance 2002-2022, % Y-O-Y growth
Chart 22 Personal Services vs Other Industries 2002-2022, LCU million
Chart 23 Industry Turnover by Region 2017, USD million
Chart 24 Personal Services in Asia Pacific 2002-2022, USD million