Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Strategy Briefing

Personal Wipes in Latin America

Sep 2018

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Personal wipes in Latin America continue to see growth, despite economic disruptions, recording one of the highest growth rates worldwide. With the exception of Venezuela, all countries in the region maintain a positive trend in value and volume sales. While baby wipes still accounts for the majority of sales, the region sees ongoing innovation and product differentiation within personal wipes. Euromonitor projects sustained growth of personal wipes in the region through 2022.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Baby wipes account for majority of sales

Growth across region

Personal wipes recorded a CAGR of 3.5% over 2012-2017. With the exception of Venezuela,all markets in the region maintained positive growth. The lack of growth in Venezuela can be attributed to an overall decrease in the consumption of non-essential goods within the country. The markets in Uruguay and Peru saw the best performance.

Versatility and affordability of baby wipes

Baby wipes continue to dominate personal wipes, with 90% of personal wipes value in 2017.Latin American consumers see these wipes as a quality affordable product that can be applied to a variety of tasks. The presence of high-count bulk packages also offers an advantage to consumers, making baby wipes the cheapest option for easy cleansing.

Focus on natural and healthy

The growing tendency among consumers to look for more natural products has resulted in the launch of many products across the region that are chemical free, hypoallergenic, and/or include natural ingredients. Leading players and small brands in the industry have been influenced by the trend, which will continue to remain relevant in future years.

Private label continues to grow

Retail value share for private label in personal wipes has been on the rise. Although still small in absolute value, private label continues to capture consumer attention. Competing on a combination of quality and price, these products appeal to cost-conscious consumers,especially low-income consumers.

Optimistic future for personal wipes

Personal wipes is projected to see growth across all product types in the region, with especially high growth rates in Brazil through 2022. In 2017, the country continue to recover from the economic recession, with a reported GDP increase of 1%. Positive economic outlooks is expected to support demand and increased consumption of personal wipes.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Regional Overview

Putting Latin America into context: third fastest growing globally

An optimistic future for personal wipes

Baby wipes drive wipes penetration

Niche categories make headways in some markets

Peru and Brazil see greatest absolute growth

Innovation and product differentiation fuels growth

Retail distribution landscapes vary across the region

Modern grocers play a strong role in wipes distribution

Leading Companies and Brands

Private label penetrates markets

Kimberly-Clark remains on top

Other international brands seek opportunities in the region

Huggies prevails, also on the back of its diaper brand equity

Forecast Projections

Overall positive prospects for personal wipes in Latin America

Increased brand and product diversification in coming years

GDP and population important factors, but soft drivers will play a role

Soft drivers to complement GDP and population

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Personal Wipes in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Baby wipes account for majority of sales

Growth across region

Versatility and affordability of baby wipes

Focus on natural and healthy

Private label continues to grow

Optimistic future for personal wipes

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Latin America into context: third fastest growing globally

An optimistic future for personal wipes

Baby wipes drive wipes penetration

Niche categories make headways in some markets

Peru and Brazil see greatest absolute growth

Innovation and product differentiation fuels growth

Retail distribution landscapes vary across the region

Modern grocers play a strong role in wipes distribution

Leading Companies and Brands

Private label penetrates markets

Kimberly-Clark remains on top

Other international brands seek opportunities in the region

Huggies prevails, also on the back of its diaper brand equity

Forecast Projections

Overall positive prospects for personal wipes in Latin America

Increased brand and product diversification in coming years

GDP and population important factors, but soft drivers will play a role

Soft drivers to complement GDP and population

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports