PEST Analysis: Bhutan

October 2021

Although Bhutan has solid rankings for peace and terrorism, a lack of trade freedom is inhibiting economic freedom. Owing to the Coronavirus (COVID-19) pandemic and its effect on tourism, the economy is likely to struggle in the short term, although hydropower generation will be supportive. Bhutan suffers from a small consumer market and an ageing populace, but poverty has been reduced significantly. Internet and mobile use are on the rise, and the country hopes to trial a digital currency.

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Overview:

Country Profiles examine the economic and political trends in 210 countries and associated regions, serving as a one-stop-shop for data and analysis on the economy, political landscape and the business environment. This report series allows you to understand the macro-economic environment as a basis for strategic planning.

If you're in the Sustainability industry in Bhutan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Sustainability in Bhutan report includes:

  • Analysis of the country's political and macroeconomic stability 
  • An overview of the economic structure and major industries
  • Latest economic performance

This report answers:

  • What is the economic outlook?
  • How stable is the political environment?
  • What are the country's risks and vulnerabilities?
  • What are the best sectors for investment?
  • Where should we focus our expansion strategy?
  • Which countries are moving up the value added chain away from primary sectors?

PEST Analysis: Bhutan

PEST ANALYSIS

Chart 1 Main PEST Points in Bhutan

POLITICAL ENVIRONMENT

Chart 2 Political Environment Dynamics in Bhutan Summary 1 Political Environment Analysis in Bhutan

ECONOMIC ENVIRONMENT

Chart 3 Economic Environment Dynamics in Bhutan Summary 2 Economic Environment Analysis in Bhutan

SOCIAL ENVIRONMENT

Chart 4 Social Environment Dynamics in Bhutan Summary 3 Social Environment Analysis in Bhutan

TECHNOLOGICAL ENVIRONMENT

Chart 5 Technological Environment Dynamics in Bhutan Summary 4 Technological Environment Analysis in Bhutan
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  • Develop market entry/exit strategies
  • Understand the likely path of economic growth
  • Examine risks and vulnerabilities of economies to support critical decision-making

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