Liechtenstein has improved its image as a tax haven, whilst consumers and businesses enjoy a very low tax burden. However, the monarch wields considerable power. Although the economy is well diversified, it underperformed the regional average in 2020. As one of the wealthiest nations in the world, this bodes well for discretionary spending categories, but its populace is ageing rapidly although living longer. Universal internet use and high mobile penetration characterise the technology space.
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