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Strategy Briefing

Pet Care 2012 Part 2: Distribution and Competitive Landscape

56 pages, Apr 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While pet care continues to stay firm and retain growth, times are not without challenges. Changing consumer habits, shifts in distribution as well as slower paced economies are contributing to an increasingly competitive marketplace. Where to go and who to target are among the issues analysed in this report.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Pet shops maintain their lead in emerging markets…

Pet shops remain one of the most important specialist retailers for pet care, and are gaining ground in emerging markets. They are especially relevant to premium manufacturers given their expertise and knowledge of specific needs.

…but pet care retailing has become even more consolidated

Despite the continued importance of pet shops, non-specialist grocery retailers are expanding in developed and emerging markets alike. Their appeal in both continues to stem from their competitive prices and general convenience.

Mars becomes global pet care leader thanks to varied brand portfolio

Mars’ global leadership stems from its well-known mid-priced brands, such as Pedigree and Whiskas. Continued gains for grocery retailers should further benefit its competitive position. However, Mars is wisely not ignoring specialist retailers, and has been stepping up promotions for Royal Canin worldwide.

Nestlé needs to fight back more strongly

Despite the success of Beneful, Nestlé now trails Mars, largely on account of its weaker presence in emerging markets. That said, gains for grocery retailers could also benefit Nestlé at the expense of rivals such as Hills.

Brazil is the most important emerging pet care market…

In line with wider global economic trends, emerging markets will increasingly drive overall pet care sales worldwide. Of these markets, Brazil remains both the largest and best performing by retail value.

…followed by Russia

Russia is another emerging pet care market to watch, and one where Mars is already well positioned. Among emerging markets, Russia will make the second biggest contribution to absolute retail value growth over 2012-2017.

Don’t forget about China

With some 1.3 billion consumers and already high levels of pet ownership, China is too big to ignore. Unusually, sales of pet products are already quite strong, exceeding sales of pet food in retail value terms.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Delivery format

PDF/Word
Downloadable from MyPages

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Introduction

Scope

Objectives of global briefing

Key findings

Retail Distribution Landscape

Where do the world’s consumers shop for pet care?

Non-grocery still dominates, but is slowly losing retail value share

Gradually shift towards modern grocery retailers

Greater concentration in emerging markets

Pet shops’ “educational” character is key for emerging markets

Pet shops r einvent themselves to remain competitive

Veterinary clinics: Good news for therapeutic manufacturers

Pet superstores: A mixed outlook?

Growing pet superstores: A cause for concern?

Fressnapf a good example of regional expansion

PetSmart a smarter way to bridge pet superstore with online

Internet sales: A small but growing slice of the pet care pie

Internet retailing: New opportunities

Competitive Landscape

Top five companies control nearly half of global pet care sales

The clash of pet c are t itans: Mars vs Nestl é

Competitive landscape

Focus on Mars

Focus on Nestlé

But not all perform equally…

Top 10 largest brands reflect different market challenges

Top 10 premium brands face divergent fortunes

Top two players by main brands and regions

Third and fourth players by main brands and regions

In a nutshell…

Private Label: Premiumisation…

…as well as more for less

Focus on Brazil

Stand out market in Latin America: Brazil

Growing pet ownership rates means plenty of untapped potential

Potential f urther s trengthened by distribution c hannels

Dry dog and cat food by price platform

Focus on Russia

Stand out market in Eastern Europe: Russia

Macro-economics favour p et c are

Buoyant Russian market with plenty of potential

Russian consumers o pt for mid-priced p et f ood

Focus on China

Stand out market in Asia Pacific: China

China drives regional and global pet products

Plenty of untapped potential for dog and cat food

Demographic trends favour pet ownership

Premium pet f ood e xpected to lead Chinese m arket

Final Conclusions

The years ahead

Brazil and Russia will continue to drive g lobal p et c are performance

Final conclusions

Report Definitions

Report terminology

Product category definitions

Retail distribution definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Pet Care 2012 Part 2: Distribution and Competitive Landscape

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Pet shops maintain their lead in emerging markets…

…but pet care retailing has become even more consolidated

Mars becomes global pet care leader thanks to varied brand portfolio

Nestlé needs to fight back more strongly

Brazil is the most important emerging pet care market…

…followed by Russia

Don’t forget about China

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Retail Distribution Landscape

Where do the world’s consumers shop for pet care?

Non-grocery still dominates, but is slowly losing retail value share

Gradually shift towards modern grocery retailers

Greater concentration in emerging markets

Pet shops’ “educational” character is key for emerging markets

Pet shops r einvent themselves to remain competitive

Veterinary clinics: Good news for therapeutic manufacturers

Pet superstores: A mixed outlook?

Growing pet superstores: A cause for concern?

Fressnapf a good example of regional expansion

PetSmart a smarter way to bridge pet superstore with online

Internet sales: A small but growing slice of the pet care pie

Internet retailing: New opportunities

Competitive Landscape

Top five companies control nearly half of global pet care sales

The clash of pet c are t itans: Mars vs Nestl é

Competitive landscape

Focus on Mars

Focus on Nestlé

But not all perform equally…

Top 10 largest brands reflect different market challenges

Top 10 premium brands face divergent fortunes

Top two players by main brands and regions

Third and fourth players by main brands and regions

In a nutshell…

Private Label: Premiumisation…

…as well as more for less

Focus on Brazil

Stand out market in Latin America: Brazil

Growing pet ownership rates means plenty of untapped potential

Potential f urther s trengthened by distribution c hannels

Dry dog and cat food by price platform

Focus on Russia

Stand out market in Eastern Europe: Russia

Macro-economics favour p et c are

Buoyant Russian market with plenty of potential

Russian consumers o pt for mid-priced p et f ood

Focus on China

Stand out market in Asia Pacific: China

China drives regional and global pet products

Plenty of untapped potential for dog and cat food

Demographic trends favour pet ownership

Premium pet f ood e xpected to lead Chinese m arket

Final Conclusions

The years ahead

Brazil and Russia will continue to drive g lobal p et c are performance

Final conclusions

Report Definitions

Report terminology

Product category definitions

Retail distribution definitions

Why buy this report?

Want to find out more about this report?

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