The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2013
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While pet care continues to stay firm and retain growth, times are not without challenges. Changing consumer habits, shifts in distribution as well as slower paced economies are contributing to an increasingly competitive marketplace. Where to go and who to target are among the issues analysed in this report.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Pet shops remain one of the most important specialist retailers for pet care, and are gaining ground in emerging markets. They are especially relevant to premium manufacturers given their expertise and knowledge of specific needs.
Despite the continued importance of pet shops, non-specialist grocery retailers are expanding in developed and emerging markets alike. Their appeal in both continues to stem from their competitive prices and general convenience.
Mars’ global leadership stems from its well-known mid-priced brands, such as Pedigree and Whiskas. Continued gains for grocery retailers should further benefit its competitive position. However, Mars is wisely not ignoring specialist retailers, and has been stepping up promotions for Royal Canin worldwide.
Despite the success of Beneful, Nestlé now trails Mars, largely on account of its weaker presence in emerging markets. That said, gains for grocery retailers could also benefit Nestlé at the expense of rivals such as Hills.
In line with wider global economic trends, emerging markets will increasingly drive overall pet care sales worldwide. Of these markets, Brazil remains both the largest and best performing by retail value.
Russia is another emerging pet care market to watch, and one where Mars is already well positioned. Among emerging markets, Russia will make the second biggest contribution to absolute retail value growth over 2012-2017.
With some 1.3 billion consumers and already high levels of pet ownership, China is too big to ignore. Unusually, sales of pet products are already quite strong, exceeding sales of pet food in retail value terms.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.