Pet Care 2012 Part 2: Distribution and Competitive Landscape

Pet shops maintain their lead in emerging markets…

Pet shops remain one of the most important specialist retailers for pet care, and are gaining ground in emerging markets. They are especially relevant to premium manufacturers given their expertise and knowledge of specific needs.

…but pet care retailing has become even more consolidated

Despite the continued importance of pet shops, non-specialist grocery retailers are expanding in developed and emerging markets alike. Their appeal in both continues to stem from their competitive prices and general convenience.

Mars becomes global pet care leader thanks to varied brand portfolio

Mars’ global leadership stems from its well-known mid-priced brands, such as Pedigree and Whiskas. Continued gains for grocery retailers should further benefit its competitive position. However, Mars is wisely not ignoring specialist retailers, and has been stepping up promotions for Royal Canin worldwide.

Nestlé needs to fight back more strongly

Despite the success of Beneful, Nestlé now trails Mars, largely on account of its weaker presence in emerging markets. That said, gains for grocery retailers could also benefit Nestlé at the expense of rivals such as Hills.

Brazil is the most important emerging pet care market…

In line with wider global economic trends, emerging markets will increasingly drive overall pet care sales worldwide. Of these markets, Brazil remains both the largest and best performing by retail value.

…followed by Russia

Russia is another emerging pet care market to watch, and one where Mars is already well positioned. Among emerging markets, Russia will make the second biggest contribution to absolute retail value growth over 2012-2017.

Don’t forget about China

With some 1.3 billion consumers and already high levels of pet ownership, China is too big to ignore. Unusually, sales of pet products are already quite strong, exceeding sales of pet food in retail value terms.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings
   

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Delivery format

PDF/Word
Downloadable from MyPages