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Strategy Briefing

Pet Care: Corporate Strategies

54 pages, Sep 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global pet care market is undergoing a period of rapid evolution, driven by a range of factors, including pet humanisation, changing demographics and the rise of digital technology. This briefing analyses the various strategies implemented by the major pet care players, as well as smaller, up-and-coming rivals, in response to developing challenges. It also considers potential future strategic directions in light of likely market developments.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Widespread upmarket shift in demand

The phenomenon of pet humanisation is driving an upmarket shift in demand around the world, though this is manifesting differently in developed and emerging markets.

Premiumisation strategies

In line with the widespread premiumisation trend, the major pet care players are focusing on developing the upper ends of their offers.

Evolution of the natural trend

The natural pet food trend has become firmly established in the mainstream in the US, with demand evolving towards areas such as raw food.

Geographic expansion of the natural trend

Several markets beyond the US are seeing the emergence of significant natural pet food trends.

Diversification of the consumer base

Demographic developments and changing attitudes to pets are leading to significant diversification of the pet care consumer base and encouraging a more segmented approach to the development and marketing of pet care products.

Growing role for digital

The embedding of digital technologies in consumers’ everyday lives, underpinned by the proliferation of mobile devices, and the need for more refined targeting of consumers are bolstering the importance of pet care players’ digital strategies.

Rise of internet retailing

E-commerce is playing an increasingly important role in the distribution of pet care products in both developed and emerging markets. The proliferation of smartphones has notably expanded internet access, particularly in emerging markets.

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Introduction

Scope

Key findings

Value outpacing volume

Emerging market differences

Strategic Evaluation

Top 10 global players in 2015

Premiumisation a common theme

Mars looks upmarket

Nestlé’s corporate strategy in tune with prevailing trends

Nestlé addressing emerging market weakness

Colgate places strong emphasis on science

JM Smucker gets straight down to work

Spectrum Brands targeting Western European premiumisation

Blue Buffalo facing significant challenges

Blue Buffalo moving to the next stage

WellPet responding to raw food threat

Freshpet in tune with evolution of the natural trend

Opportunities for local players

Natural Trend

Natural pet food here to stay

Major players forced to respond to natural trend

Looking beyond the US

Taking natural products to Asia Pacific

Growing acceptance of raw products

Where does the natural trend go from here?

M&A Activity

Consolidation as leaders target upmarket trends

M&A activity 2013-2016

Motivation for further acquisitions

New Consumers

Goodbye to the typical pet owner

Younger consumers provide upmarket potential

Targeting the iGeneration

Growing influence of ethical consumerism

Targeting the best friend’s man?

Dogs as status symbols

Growing Focus on Digital

Digital marketing taking centre stage

The rise of internet retailing

Mars targeting expansion of e-commerce in China

Acquisitive activity extends into digital arena

Nestlé using digital to personalise pet care offer

Time for Treats

Fast-growing categories

Developed markets driving cat treats and mixers growth

US to dominate dog treats and mixers growth

Need to balance tensions in treats

New Avenues for Growth

Convergence with human health trends

Pet quantification

Conclusions

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Megatrends

Strategy Briefing

Pet Care: Corporate Strategies

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Widespread upmarket shift in demand

Premiumisation strategies

Evolution of the natural trend

Geographic expansion of the natural trend

Diversification of the consumer base

Growing role for digital

Rise of internet retailing

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Value outpacing volume

Emerging market differences

Strategic Evaluation

Top 10 global players in 2015

Premiumisation a common theme

Mars looks upmarket

Nestlé’s corporate strategy in tune with prevailing trends

Nestlé addressing emerging market weakness

Colgate places strong emphasis on science

JM Smucker gets straight down to work

Spectrum Brands targeting Western European premiumisation

Blue Buffalo facing significant challenges

Blue Buffalo moving to the next stage

WellPet responding to raw food threat

Freshpet in tune with evolution of the natural trend

Opportunities for local players

Natural Trend

Natural pet food here to stay

Major players forced to respond to natural trend

Looking beyond the US

Taking natural products to Asia Pacific

Growing acceptance of raw products

Where does the natural trend go from here?

M&A Activity

Consolidation as leaders target upmarket trends

M&A activity 2013-2016

Motivation for further acquisitions

New Consumers

Goodbye to the typical pet owner

Younger consumers provide upmarket potential

Targeting the iGeneration

Growing influence of ethical consumerism

Targeting the best friend’s man?

Dogs as status symbols

Growing Focus on Digital

Digital marketing taking centre stage

The rise of internet retailing

Mars targeting expansion of e-commerce in China

Acquisitive activity extends into digital arena

Nestlé using digital to personalise pet care offer

Time for Treats

Fast-growing categories

Developed markets driving cat treats and mixers growth

US to dominate dog treats and mixers growth

Need to balance tensions in treats

New Avenues for Growth

Convergence with human health trends

Pet quantification

Conclusions

Conclusions

Why buy this report?

Want to find out more about this report?

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