The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2016
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The global pet care market is undergoing a period of rapid evolution, driven by a range of factors, including pet humanisation, changing demographics and the rise of digital technology. This briefing analyses the various strategies implemented by the major pet care players, as well as smaller, up-and-coming rivals, in response to developing challenges. It also considers potential future strategic directions in light of likely market developments.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The phenomenon of pet humanisation is driving an upmarket shift in demand around the world, though this is manifesting differently in developed and emerging markets.
In line with the widespread premiumisation trend, the major pet care players are focusing on developing the upper ends of their offers.
The natural pet food trend has become firmly established in the mainstream in the US, with demand evolving towards areas such as raw food.
Several markets beyond the US are seeing the emergence of significant natural pet food trends.
Demographic developments and changing attitudes to pets are leading to significant diversification of the pet care consumer base and encouraging a more segmented approach to the development and marketing of pet care products.
The embedding of digital technologies in consumers’ everyday lives, underpinned by the proliferation of mobile devices, and the need for more refined targeting of consumers are bolstering the importance of pet care players’ digital strategies.
E-commerce is playing an increasingly important role in the distribution of pet care products in both developed and emerging markets. The proliferation of smartphones has notably expanded internet access, particularly in emerging markets.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.