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Country Report

Pet Care in

Pet Care in Russia

May 2020

US$2,100

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Executive Summary

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Despite marginally slower growth, pet care continues to grow supported by increasing pet population and urban consumers’ consideration of pets’ wellbeing

Pet care in Russia recorded a positive performance in 2020 although demand was marginally impacted by economic instability and ongoing price increases in the average unit price due to an increase in VAT. While this scenario supported demand for economy pet food, local consumers have also become accustomed to searching for discounted products within the mid-priced and even premium segments as they look to improve their pets’ nutritional intake where they can as they increasingly become concerned about their wellbeing.

Pet humanisation trend remains relevant in Russia supporting demand for treats

Pet humanisation remained a relevant trend in Russia as owners increasingly viewed certain domestic animals as members of the family, as they become more concerned about their health, wellbeing and comfort. Therefore, in addition to nutritional needs, Russians like to indulge their pets, leading to the strong performances of both cat and dog treats in 2020.

Both global and domestic producers see further potential of pet care and invest in manufacturing facilities

The competitive landscape of pet care continued to be marked by the strong leadership of global players Mars and Nestlé which continued to lead the major categories of cat food and dog food as they benefit from strong brand recognition, consumer trust and wide distribution, in addition to the notable presence of domestic players which can either offer lower-priced products due to affordable local materials, or specialise in more niche areas of the market including premium segments. One evident trend however, was how committed both local and global players are to further developing pet care in Russia with a number of manufacturers investing in expanding their manufacturing facilities and production capacity.

Specialist pet shops continue to lose ground to modern grocery retailers and e-commerce

Specialist pet shops continued to lose relevance as a distribution channel for pet care in Russia as modern grocery retailers such as supermarkets benefit from high consumer footfall and an expanding offer of the largest categories of cat food and dog food. On the other hand, pet shops retained its dominance of other pet food due to the specialist nature associated with pets under this category including reptiles and fish.

Further demand predicted for pet care over the forecast period in line with increasing pet population and further potential to narrow the prepared gap

Pet care in Russia is predicted to record increasing demand over the forecast period in line with the growing pet population and the rising adoption rates of pets within local households. The market has further strong potential for development due to the low prepared gap, which although lower amongst dog food, could also be improved within cat food considering the greater popularity of cats in the country.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Pet Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Russia?
What are the major brands in Russia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Russia

EXECUTIVE SUMMARY

Despite marginally slower growth, pet care continues to grow supported by increasing pet population and urban consumers’ consideration of pets’ wellbeing

Pet humanisation trend remains relevant in Russia supporting demand for treats

Both global and domestic producers see further potential of pet care and invest in manufacturing facilities

Specialist pet shops continue to lose ground to modern grocery retailers and e-commerce

Further demand predicted for pet care over the forecast period in line with increasing pet population and further potential to narrow the prepared gap

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Russia

HEADLINES

PROSPECTS

Rising demand for small mammal/reptile food drives growth in line with growing population of these pets in Russia

Slow growth for fish food and bird food as these pet types do not benefit from pet humanisation trend

Pet shops remains dominant distribution channel due to specialist knowledge regarding the care and maintenance of other pets

COMPETITIVE LANDSCAPE

Tetra Werke retains overall leadership of other pet care due to dominance of fish food

Biofarmtoks continues to make gains as local distributor for Mealberry

E-commerce continues to gradually gain ground in distributing other pet food

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Russia

HEADLINES

PROSPECTS

Ongoing demand for pet healthcare and pet dietary supplements as owners look to support wellbeing of their companions

Cat litter retains highest value share in line with high ownership of this pet type

Other pet products not deemed essential and linked to disposable incomes

COMPETITIVE LANDSCAPE

Cat litter becomes increasingly competitive landscape led by Mars

Price and necessity remain determining factors in the purchase of pet products

Pet shops continues to lose ground to supermarkets and e-commerce but retains importance regarding the distribution of specialist licensed products

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Cat Food in Russia

HEADLINES

PROSPECTS

Higher ownership rate of cats supports category’s ongoing demand

Mid-priced wet cat food retains preference amongst cat owners

Polarising trends within dry cat food

COMPETITIVE LANDSCAPE

Leading global players invest in new launches and expanding production facilities

Local player looks to strengthen its position through investment in premium segment

Grocery retailers and e-commerce continue to gain momentum due to increasing demand for convenience

CATEGORY INDICATORS

Table 41 Cat Owning Households: % Analysis 2015-2020
Table 42 Cat Population 2015-2020
Table 43 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Cat Food by Price Band 2020
Table 44 Sales of Cat Food by Category: Volume 2015-2020
Table 45 Sales of Cat Food by Category: Value 2015-2020
Table 46 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Cat Food: % Value 2015-2019
Table 51 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 52 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 53 Distribution of Cat Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 56 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Dog Food in Russia

HEADLINES

PROSPECTS

Prepared gap remains low in dog food but increasing awareness of importance of maintaining a dog’s health through a more balanced diet supports sales

Strong growth for dog treats linked to pet humanisation trend as urban consumers more likely to perceive dogs as part of the family

Development of dog food will continue to be driven by economy and mid-priced segments

COMPETITIVE LANDSCAPE

Mars remains dominant, with further investment in local production by expanding manufacturing capacity

Nestlé records strong performance due to share gain for newer launches

Greater segmentation and tailored nutrition to meet a dog’s specific needs expected from producers over the forecast period

CATEGORY INDICATORS

Table 58 Dog Owning Households: % Analysis 2015-2020
Table 59 Dog Population 2015-2020
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Dog Food by Price Band 2020
Table 61 Sales of Dog Food by Category: Volume 2015-2020
Table 62 Sales of Dog Food by Category: Value 2015-2020
Table 63 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Dog Food: % Value 2015-2019
Table 68 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 69 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 70 Distribution of Dog Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Despite marginally slower growth, pet care continues to grow supported by increasing pet population and urban consumers’ consideration of pets’ wellbeing

Pet humanisation trend remains relevant in Russia supporting demand for treats

Both global and domestic producers see further potential of pet care and invest in manufacturing facilities

Specialist pet shops continue to lose ground to modern grocery retailers and e-commerce

Further demand predicted for pet care over the forecast period in line with increasing pet population and further potential to narrow the prepared gap

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in Russia

EXECUTIVE SUMMARY

Despite marginally slower growth, pet care continues to grow supported by increasing pet population and urban consumers’ consideration of pets’ wellbeing

Pet humanisation trend remains relevant in Russia supporting demand for treats

Both global and domestic producers see further potential of pet care and invest in manufacturing facilities

Specialist pet shops continue to lose ground to modern grocery retailers and e-commerce

Further demand predicted for pet care over the forecast period in line with increasing pet population and further potential to narrow the prepared gap

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Russia

HEADLINES

PROSPECTS

Rising demand for small mammal/reptile food drives growth in line with growing population of these pets in Russia

Slow growth for fish food and bird food as these pet types do not benefit from pet humanisation trend

Pet shops remains dominant distribution channel due to specialist knowledge regarding the care and maintenance of other pets

COMPETITIVE LANDSCAPE

Tetra Werke retains overall leadership of other pet care due to dominance of fish food

Biofarmtoks continues to make gains as local distributor for Mealberry

E-commerce continues to gradually gain ground in distributing other pet food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Russia

HEADLINES

PROSPECTS

Ongoing demand for pet healthcare and pet dietary supplements as owners look to support wellbeing of their companions

Cat litter retains highest value share in line with high ownership of this pet type

Other pet products not deemed essential and linked to disposable incomes

COMPETITIVE LANDSCAPE

Cat litter becomes increasingly competitive landscape led by Mars

Price and necessity remain determining factors in the purchase of pet products

Pet shops continues to lose ground to supermarkets and e-commerce but retains importance regarding the distribution of specialist licensed products

CATEGORY DATA

Cat Food in Russia

HEADLINES

PROSPECTS

Higher ownership rate of cats supports category’s ongoing demand

Mid-priced wet cat food retains preference amongst cat owners

Polarising trends within dry cat food

COMPETITIVE LANDSCAPE

Leading global players invest in new launches and expanding production facilities

Local player looks to strengthen its position through investment in premium segment

Grocery retailers and e-commerce continue to gain momentum due to increasing demand for convenience

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Russia

HEADLINES

PROSPECTS

Prepared gap remains low in dog food but increasing awareness of importance of maintaining a dog’s health through a more balanced diet supports sales

Strong growth for dog treats linked to pet humanisation trend as urban consumers more likely to perceive dogs as part of the family

Development of dog food will continue to be driven by economy and mid-priced segments

COMPETITIVE LANDSCAPE

Mars remains dominant, with further investment in local production by expanding manufacturing capacity

Nestlé records strong performance due to share gain for newer launches

Greater segmentation and tailored nutrition to meet a dog’s specific needs expected from producers over the forecast period

CATEGORY INDICATORS

CATEGORY DATA

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