Executive Summary

Jun 2019
Consumers’ economic caution continues to challenge pet care manufacturers

Pet food in Russia is seeing moderate price increases, in line with or slightly higher than the inflation rate. As a result of economic downturn and the decline in consumers’ expenditure, there is high promotional pressure in a number of consumer goods categories, including pet food.

Russian consumers are generally very rational in terms of spending and try to save.

This is reflected in pet products: buyers look for low prices on products which they can stock up on and try to buy large packs in order to obtain a better price. This behaviour puts pressure on manufacturers trying to maintain pre-economic crisis profits.

Owners’ attachment to their pets offers opportunities for manufacturers

Pet owners have a very strong emotional attachment to their pets. Interestingly, there are more pets than children in Russia.

More domestic manufacturers enter the competition

Two international players continue to dominate pet care: Mars Inc and Nestlé SA. In 2018, both companies opened new pet food manufacturing plants in Russia.

Modern retail and internet retailing do best but offline chain expansion holds prospects

Internet retailing is the fastest growing channel for pet care in Russia. Modern retail is also growing, while sales in offline specialist pet stores are slowing down.

Pet care expects steady development

Pet care in Russia has great potential, with sales boosted by the increasing pet population and greater use of internet retailing and modern retail channels. Specialist pet stores, both chains and single stores, are expected to lose share of economy goods as pet owners increasingly use them solely for premium or therapeutic products, influenced by premiumisation and pet humanisation trends.

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Pet Care in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Pet Care in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Russia?
  • What are the major brands in Russia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in Russia

EXECUTIVE SUMMARY

Consumers’ economic caution continues to challenge pet care manufacturers
Russian consumers are generally very rational in terms of spending and try to save.
Owners’ attachment to their pets offers opportunities for manufacturers
More domestic manufacturers enter the competition
Modern retail and internet retailing do best but offline chain expansion holds prospects
Pet care expects steady development

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Russia

HEADLINES

PROSPECTS

Cat food buoyant with a preference for wet food among cats and their owners
All price segments expected to grow at similar rates
Cats’ pickiness leans towards quality ingredients, but price is a key part of the purchase decision

COMPETITIVE LANDSCAPE

Mars continues to lead cat food in this highly concentrated category
Nestlé increases its value share of cat food
Domestic manufacturers continue to put up a fight

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Russia

HEADLINES

PROSPECTS

The shift to prepared dog food supports sales of dry food
Little change expected in price segments
Healthier and more natural dog food products set to appear as owners take more notice of what they feed themselves and their dogs

COMPETITIVE LANDSCAPE

Mars loses in value as price-conscious dog owners opt for cheaper, but quality brands
Nestlé focuses on premium brands with healthcare benefits
Investment in local production shows the commitment of domestic players to gaining share

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Russia

HEADLINES

PROSPECTS

The appeal of small mammals and reptiles as pets is growing
Bird and fish food see minimal volume growth
Pet shops dominates the distribution of other pet food

COMPETITIVE LANDSCAPE

Tetra dominates tracked sales of fish food
International manufacturers continue to lead bird food sales, but smaller players are not to be ignored
Small mammal/reptile food remains concentrated

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Russia

HEADLINES

PROSPECTS

Cat litter sales remain steady while other pet products recovers
Pet healthcare and pet dietary supplements set to grow fastest
Specialist pet stores dominate sales of pet healthcare

COMPETITIVE LANDSCAPE

New cat litter can indicate infections
Cost is key in other pet products, but quality is persuasive
Competition grows in pet healthcare as owners want the best for their animal

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024