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Country Report

Pet Care in

Pet Care in Russia

42 pages, May 2018

US$2,100

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Executive Summary

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Increased consumer caution becomes a challenge for manufacturers

Having survived the most acute stage of economic crisis in the review period with relative success, pet care in Russia experienced a delayed effect of the downturn. As the real GDP turned to growth following two years of recession, pet care maintained positive – albeit declining – value growth towards the end of the review period.

Low prepared gap leaves great opportunities for dog and cat food growth in 2018

The consumption rate of prepared food for both dogs and cats in Russia was very low and remained behind most other countries in Eastern Europe. Dogs and cats are often fed with leftovers, especially in rural areas, where people tend to have lower incomes.

Both domestic and international manufacturers show increasing interest in pet food

In 2018 pet care in Russia will remain led by two international giants, Mars and Nestlé Russia, who together accounted for around two thirds of all pet care value sales in 2017. Both companies demonstrated an increasing value share dynamic and staked a claim on Russia as one of their core markets.

Modern grocery retailers and internet retailing compete successfully

In 2018 pet care distribution is likely to see the continuing trend of increasing value share for the modern grocery retailers channel. This will be in line with the long-standing general trend of modern retail development in Russia.

Stable development of pet care is expected over the forecast period

Over the forecast period pet care is expected to see stable development in terms of value sales and product diversity. Despite the slow forecast real GDP growth, popularisation of premium dog and cat food varieties including holistic and organic, will likely continue after the declining interest they experienced since the 2014 crisis.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Pet Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Russia?
What are the major brands in Russia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Russia

EXECUTIVE SUMMARY

Increased consumer caution becomes a challenge for manufacturers

Low prepared gap leaves great opportunities for dog and cat food growth in 2018

Both domestic and international manufacturers show increasing interest in pet food

Modern grocery retailers and internet retailing compete successfully

Stable development of pet care is expected over the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Pet Products in Russia

HEADLINES

PROSPECTS

Cat litter loses value share despite the expected increase in popularity

Pet healthcare sees the strongest value dynamic

Other pet products recovers after a drop during the review period

COMPETITIVE LANDSCAPE

Competition intensifies in cat litter

Domestic brands hold strong positions

Other pet products move towards greater fragmentation

CATEGORY DATA

Table 19 Sales of Pet Products by Category: Value 2013-2018
Table 20 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 21 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 22 Sales of Other Pet Products by Type: % Value 2013-2018
Table 23 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 24 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Cat Food in Russia

HEADLINES

PROSPECTS

Cat food is set to see stable growth despite maturity

Little change expected in the split between wet and dry cat food

All price bands see similar value and volume performance

COMPETITIVE LANDSCAPE

Cat food is expected to remain highly concentrated

Private label development has strong potential in cat food

Domestic manufacturers focus on wet cat food format

CATEGORY INDICATORS

Table 25 Cat Owning Households: % Analysis 2013-2018
Table 26 Cat Population 2013-2018
Table 27 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 28 Sales of Cat Food by Category: Volume 2013-2018
Table 29 Sales of Cat Food by Category: Value 2013-2018
Table 30 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 31 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 32 Sales of Premium Cat Food by Category: Value 2013-2018
Table 33 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 34 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 35 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 36 NBO Company Shares of Cat Food: % Value 2013-2017
Table 37 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 38 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 39 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 40 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 41 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Russia

HEADLINES

PROSPECTS

Overall growth is forecast for dog food

Little change in type and split by price platform

Development of internet retailing favours dog food sales in larger packs

COMPETITIVE LANDSCAPE

Dog food in Russia remains highly concentrated

Domestic manufacturers fail to reach a significant value share in dog food

Premium non-therapeutic dog food sees more organic and holistic options

CATEGORY INDICATORS

Table 43 Dog Owning Households: % Analysis 2013-2018
Table 44 Dog Population 2013-2018
Table 45 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 46 Sales of Dog Food by Category: Volume 2013-2018
Table 47 Sales of Dog Food by Category: Value 2013-2018
Table 48 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 49 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 50 Sales of Premium Dog Food by Category: Value 2013-2018
Table 51 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 52 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 53 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 54 NBO Company Shares of Dog Food: % Value 2013-2017
Table 55 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 56 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 57 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 58 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 59 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 60 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Russia

HEADLINES

PROSPECTS

Increasing population of small mammals drives other pet food

Other pet food distribution is concentrated in non-grocery specialists

Other pet food manufacturers aim to make other pets more popular

COMPETITIVE LANDSCAPE

Dominance of international manufacturers continues in other pet food

Manufacturers of other pet food show little innovative effort

Grey market sales limit other pet food development

CATEGORY INDICATORS

Table 61 Other Pet Population 2013-2018

CATEGORY DATA

Table 62 Sales of Other Pet Food by Category: Volume 2013-2018
Table 63 Sales of Other Pet Food by Category: Value 2013-2018
Table 64 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 65 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 66 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 67 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 68 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 69 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 71 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Increased consumer caution becomes a challenge for manufacturers

Low prepared gap leaves great opportunities for dog and cat food growth in 2018

Both domestic and international manufacturers show increasing interest in pet food

Modern grocery retailers and internet retailing compete successfully

Stable development of pet care is expected over the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in Russia

EXECUTIVE SUMMARY

Increased consumer caution becomes a challenge for manufacturers

Low prepared gap leaves great opportunities for dog and cat food growth in 2018

Both domestic and international manufacturers show increasing interest in pet food

Modern grocery retailers and internet retailing compete successfully

Stable development of pet care is expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Pet Products in Russia

HEADLINES

PROSPECTS

Cat litter loses value share despite the expected increase in popularity

Pet healthcare sees the strongest value dynamic

Other pet products recovers after a drop during the review period

COMPETITIVE LANDSCAPE

Competition intensifies in cat litter

Domestic brands hold strong positions

Other pet products move towards greater fragmentation

CATEGORY DATA

Cat Food in Russia

HEADLINES

PROSPECTS

Cat food is set to see stable growth despite maturity

Little change expected in the split between wet and dry cat food

All price bands see similar value and volume performance

COMPETITIVE LANDSCAPE

Cat food is expected to remain highly concentrated

Private label development has strong potential in cat food

Domestic manufacturers focus on wet cat food format

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Russia

HEADLINES

PROSPECTS

Overall growth is forecast for dog food

Little change in type and split by price platform

Development of internet retailing favours dog food sales in larger packs

COMPETITIVE LANDSCAPE

Dog food in Russia remains highly concentrated

Domestic manufacturers fail to reach a significant value share in dog food

Premium non-therapeutic dog food sees more organic and holistic options

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Russia

HEADLINES

PROSPECTS

Increasing population of small mammals drives other pet food

Other pet food distribution is concentrated in non-grocery specialists

Other pet food manufacturers aim to make other pets more popular

COMPETITIVE LANDSCAPE

Dominance of international manufacturers continues in other pet food

Manufacturers of other pet food show little innovative effort

Grey market sales limit other pet food development

CATEGORY INDICATORS

CATEGORY DATA

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