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Learn moreMay 2020
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Pet care in Russia recorded a positive performance in 2020 although demand was marginally impacted by economic instability and ongoing price increases in the average unit price due to an increase in VAT. While this scenario supported demand for economy pet food, local consumers have also become accustomed to searching for discounted products within the mid-priced and even premium segments as they look to improve their pets’ nutritional intake where they can as they increasingly become concerned about their wellbeing.
Pet humanisation remained a relevant trend in Russia as owners increasingly viewed certain domestic animals as members of the family, as they become more concerned about their health, wellbeing and comfort. Therefore, in addition to nutritional needs, Russians like to indulge their pets, leading to the strong performances of both cat and dog treats in 2020.
The competitive landscape of pet care continued to be marked by the strong leadership of global players Mars and Nestlé which continued to lead the major categories of cat food and dog food as they benefit from strong brand recognition, consumer trust and wide distribution, in addition to the notable presence of domestic players which can either offer lower-priced products due to affordable local materials, or specialise in more niche areas of the market including premium segments. One evident trend however, was how committed both local and global players are to further developing pet care in Russia with a number of manufacturers investing in expanding their manufacturing facilities and production capacity.
Specialist pet shops continued to lose relevance as a distribution channel for pet care in Russia as modern grocery retailers such as supermarkets benefit from high consumer footfall and an expanding offer of the largest categories of cat food and dog food. On the other hand, pet shops retained its dominance of other pet food due to the specialist nature associated with pets under this category including reptiles and fish.
Pet care in Russia is predicted to record increasing demand over the forecast period in line with the growing pet population and the rising adoption rates of pets within local households. The market has further strong potential for development due to the low prepared gap, which although lower amongst dog food, could also be improved within cat food considering the greater popularity of cats in the country.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.