Pet food in Russia is seeing moderate price increases, in line with or slightly higher than the inflation rate. As a result of economic downturn and the decline in consumers’ expenditure, there is high promotional pressure in a number of consumer goods categories, including pet food.
This is reflected in pet products: buyers look for low prices on products which they can stock up on and try to buy large packs in order to obtain a better price. This behaviour puts pressure on manufacturers trying to maintain pre-economic crisis profits.
Pet owners have a very strong emotional attachment to their pets. Interestingly, there are more pets than children in Russia.
Two international players continue to dominate pet care: Mars Inc and Nestlé SA. In 2018, both companies opened new pet food manufacturing plants in Russia.
Internet retailing is the fastest growing channel for pet care in Russia. Modern retail is also growing, while sales in offline specialist pet stores are slowing down.
Pet care in Russia has great potential, with sales boosted by the increasing pet population and greater use of internet retailing and modern retail channels. Specialist pet stores, both chains and single stores, are expected to lose share of economy goods as pet owners increasingly use them solely for premium or therapeutic products, influenced by premiumisation and pet humanisation trends.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Russia for free:
The Pet Care in Russia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Pet Care market research database.