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Country Report

Pet Care in

Pet Care in Russia

Apr 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on pet care

Pet care saw higher retail volume and current value growth in 2020 than earlier in the review period. The increase in growth was caused by COVID-19 social distancing precautions and remote working and schooling during the first months of the year, as people spent more time at home and interacted more with their pets, creating tighter connections.

COVID-19 country impact

Restrictions to prevent the spread of COVID-19 were introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to other nationalities as the virus spread.

Company response

In 2020, the main players in both cat food and dog food remained Mars and Nestlé, which together accounted for around two thirds of sales in each category. One of the most recognisable and popular brand is Mars’s Royal Canin, due to powerful marketing, high quality and usage of big data in marketing.

Retailing shift

E-commerce saw notable growth in its share of distribution in 2020, and this is expected to continue, although at a slower rate, in 2021. Growth has mainly been seen in the big cities, where COVID-19 lockdown restrictions have been stricter due to high infection rates and consumers are more concerned about contracting the virus.

What next for pet care?

After seeing two years of dynamic, above-average growth, from 2022 the rates of retail volume and current value increase are set to slow for the rest of the forecast period. However, all categories are expected to remain in positive territory throughout the forecast period, as Russia’s per capita spending on pet care has much potential for growth, and the rise in the pet population is also expected to contribute to rising sales.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Pet Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Russia?
What are the major brands in Russia?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Russia

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Russia

KEY DATA FINDINGS

2021 IMPACT

Solid growth as more prepared food is fed, with polarisation seen

Dog treats performs well, but dry dog food is most popular

Move towards local products and changes in distribution

RECOVERY AND OPPORTUNITIES

Solid growth expected, with premium segment set to drive growth from a low base

Opportunities for growth in private label

Marketplaces likely to drive growth in e-commerce moving forward

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Russia

KEY DATA FINDINGS

2021 IMPACT

Cat food remains the largest category and maintains dynamic growth

Rise of e-commerce mainly at the expense of pet shops

Global players have brands across price segments which offers some protection

RECOVERY AND OPPORTUNITIES

Solid but slowing rates of growth set to be maintained

More innovation expected in cat food, which may even increase the consumer base

Continued growth for e-commerce due to the numerous benefits of this channel

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Russia

KEY DATA FINDINGS

2021 IMPACT

Dynamic growth continues as more people adopt small mammals/reptiles

COVID-19 leads to changes in the competitive landscape in fish food

Move to e-commerce reduces the distribution share of pet shops

RECOVERY AND OPPORTUNITIES

Rising pet population will contribute to continued growth

Measures to limit imports will change the competitive landscape

Innovations based on different pet characteristics likely to continue

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Russia

KEY DATA FINDINGS

2021 IMPACT

Concern for pets’ wellbeing leads to dynamic growth for pet healthcare

Consumers treat their pets during lockdown, driving growth for other pet products

Rising import costs affect unit prices and more consumers turn to private label

RECOVERY AND OPPORTUNITIES

Pet humanisation will contribute to growth in other pet products

Growth set to be driven by pet healthcare as consumer awareness rises

Cat litter set to remain the largest category due to necessity and maturity

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Russia

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Russia

KEY DATA FINDINGS

2021 IMPACT

Solid growth as more prepared food is fed, with polarisation seen

Dog treats performs well, but dry dog food is most popular

Move towards local products and changes in distribution

RECOVERY AND OPPORTUNITIES

Solid growth expected, with premium segment set to drive growth from a low base

Opportunities for growth in private label

Marketplaces likely to drive growth in e-commerce moving forward

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Russia

KEY DATA FINDINGS

2021 IMPACT

Cat food remains the largest category and maintains dynamic growth

Rise of e-commerce mainly at the expense of pet shops

Global players have brands across price segments which offers some protection

RECOVERY AND OPPORTUNITIES

Solid but slowing rates of growth set to be maintained

More innovation expected in cat food, which may even increase the consumer base

Continued growth for e-commerce due to the numerous benefits of this channel

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Russia

KEY DATA FINDINGS

2021 IMPACT

Dynamic growth continues as more people adopt small mammals/reptiles

COVID-19 leads to changes in the competitive landscape in fish food

Move to e-commerce reduces the distribution share of pet shops

RECOVERY AND OPPORTUNITIES

Rising pet population will contribute to continued growth

Measures to limit imports will change the competitive landscape

Innovations based on different pet characteristics likely to continue

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Russia

KEY DATA FINDINGS

2021 IMPACT

Concern for pets’ wellbeing leads to dynamic growth for pet healthcare

Consumers treat their pets during lockdown, driving growth for other pet products

Rising import costs affect unit prices and more consumers turn to private label

RECOVERY AND OPPORTUNITIES

Pet humanisation will contribute to growth in other pet products

Growth set to be driven by pet healthcare as consumer awareness rises

Cat litter set to remain the largest category due to necessity and maturity

CATEGORY DATA

Why buy this report?

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