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Strategy Briefing

Pet Food in Latin America

54 pages, Apr 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growing middle classes, the spread of certain diseases associated with dogs and cats as well as rapid urbanisation are fuelling the massive increase in size in both value and volume of the pet food market in Latin America. Due to these factors, Latin America has outperformed all other regions in terms of CAGR during the period from 2011 to 2016. The strong market size and performance of Brazil is largely responsible for fuelling this growth.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Dog and cat food dominates

With the exception of Costa Rica, dog and cat food sales far exceed sales of other types of pet food. This is good for the market as dogs and cats are much more expensive to feed than other pets, especially dogs.

Scope for growth in terms of future market size

Pets are mainly kept by individuals and families living in urban areas. Hence, rapid urbanisation in Latin America due to migration from poorer rural areas is very good news for the pet food industry across the continent. The spread of diseases associated with dogs and cats in the region is particularly concerning for pet owners and is contributing to the growth of prescribed food, which in turn is helping the nutritious pet food market to grow. In addition, increasing consciousness regarding pet health increases the demand for nutritious pet food in Latin America. Finally, the region has recently started to see increased demand for premium pet food products.

Brazil by far the largest pet food market

Brazil is the third largest pet food market in the world after the US and China. Future growth projections indicate that Brazil is forecast to maintain its position among the top 10 biggest markets throughout the forecast period to 2021. Mexico also ranks highly and is not far behind. Slightly over two thirds of all pet food sold in Latin America is sold in Brazil.

Significant parts of Latin America lag far behind the major markets

There is an enormous difference in the volume of pet food being sold in the major economies of the region such as Brazil, Mexico and Argentina in comparison to the smaller ones such as Uruguay, the Dominican Republic and Bolivia. The market in these countries is negligible and is remaining fairly constant.

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Introduction

Scope

Key findings

Regional Overview

Putting Latin America into context

Market forecast to grow significantly

Man’s best friend

Polarity in pet ownership made clear

A time of change

Strong growth in dog and cat food but room for growth exists

Room for growth

Preferred distribution still finding its feet in Latin America (1)

Preferred distribution still finding its feet in Latin America (2)

Leading Companies and Brands

Overwhelming market consolidation

Regional brands lag behind the multinational big players

Little change in brand rankings

Forecast Projections

Steady growth forecast in the major economies (1)

Steady growth forecast in the major economies (2)

Country Snapshots

Brazil: Market context

Brazil: Competitive and retail landscape

Mexico: Market context

Mexico: Competitive and retail landscape

Argentina: Market context

Argentina: Competitive and retail landscape

Chile: Market context

Chile: Competitive and retail landscape

Venezuela: Market context

Venezuela: Competitive and retail landscape

Colombia: Market context

Colombia: Competitive and retail landscape

Peru: Market context

Peru: Competitive and retail landscape

Costa Rica: Market context

Guatemala: Market context

Ecuador: Market context

Uruguay: Market context

Dominican Republic: Market context

Bolivia: Market context

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

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Megatrends

Strategy Briefing

Pet Food in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Dog and cat food dominates

Scope for growth in terms of future market size

Brazil by far the largest pet food market

Significant parts of Latin America lag far behind the major markets

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Latin America into context

Market forecast to grow significantly

Man’s best friend

Polarity in pet ownership made clear

A time of change

Strong growth in dog and cat food but room for growth exists

Room for growth

Preferred distribution still finding its feet in Latin America (1)

Preferred distribution still finding its feet in Latin America (2)

Leading Companies and Brands

Overwhelming market consolidation

Regional brands lag behind the multinational big players

Little change in brand rankings

Forecast Projections

Steady growth forecast in the major economies (1)

Steady growth forecast in the major economies (2)

Country Snapshots

Brazil: Market context

Brazil: Competitive and retail landscape

Mexico: Market context

Mexico: Competitive and retail landscape

Argentina: Market context

Argentina: Competitive and retail landscape

Chile: Market context

Chile: Competitive and retail landscape

Venezuela: Market context

Venezuela: Competitive and retail landscape

Colombia: Market context

Colombia: Competitive and retail landscape

Peru: Market context

Peru: Competitive and retail landscape

Costa Rica: Market context

Guatemala: Market context

Ecuador: Market context

Uruguay: Market context

Dominican Republic: Market context

Bolivia: Market context

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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