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Strategy Briefing

Pet Healthcare and Dietary Supplements

46 pages, Jun 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As pet humanisation deepens all over the world and pet owners spend more time with their pets, pet healthcare is gaining renewed importance. Moreover, many pet “parents” are very health conscious, leading to the increasing prominence of pet dietary supplements. Overall, markets show varied performances but opportunities abound.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Pet health focus is driven by demographics…

Demographic changes are taking place, with more people moving from rural to urban areas. In big cities, many people live in flats, with space becoming more limited, thus fomenting closer contact with their pets.

…And continued humanisation

The way owners relate with their pets, treating them as proper family members or even substitutes for children, also means that pet health has become more important, driving sales of pet products.

The US remains key for pet healthcare market…

In 2013, the US remained the most valuable market. This was partly due to a sluggish recovery and economic uncertainty, which encouraged pet owners to take on more preventative measures and thus adopt pet healthcare and supplements as a way to curtail future vet visits.

…But emerging markets are picking up pace

Although starting from a lower base, emerging markets are gathering pace in sales of pet healthcare and dietary supplements. The role played by major manufacturers as well as the specialist retail channel, has been key to this development.

Tougher competitive landscape

The pet healthcare competitive landscape is dominated by two main players. Sanofi is the leader, through its well-known brand Frontline, whilst Bayer AG is the second leading player, with its Advantage brand.

Pet dietary supplements are still a niche

Pet dietary supplements is still a niche category. Competition from functional premium food might hinder its development in the long run. Players in this category need to invest in consumer education.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives of global briefing

Key findings

Overview

D emographic factors impact pet care

Accelerated growth in urban population

Rise of smaller households

Rise in disposable incomes benefits pet products

Pet products is a diverse market

Innovation is a must-have to drive growth in cat litter

Global pet healthcare sees differing performances

The slow but rising appeal of p et dietary supplements

Other pet products: Diverse and full of potential

Pet Healthcare Main Markets

Italy: Largest W estern European market

Global pet healthcare

US large and booming

Canada: Good prospects due to rising consumer awareness

Australia: Pet humanisation keeps up

Emerging markets increasingly important

Brazilian healthcare driven by growing pet humanisation

Taiwan: A small but vibrant market

Eastern Europe: Still in the early stages

Some emerging markets offer good prospects…

…Others still need a boost

Dietary Supplements

The rising appeal of dietary supplements

Pet dietary supplements also growing

Owners awareness drives sales in dietary supplements

Competitive Landscape

Pet products: A fragmented competitive landscape

Pet healthcare: Two players lead

Competitive landscape besides the leaders

Growing interest from smaller players stimulates healthcare

Pet supplements: Small and fragmented

Conclusion

Pet products have good fortunes on the cards

Global pet healthcare has a strong outlook

Key growth markets

Pet dietary supplements offer good opportunities

Definitions

Report terminology

Product category definitions

Retail distribution definitions

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Megatrends

Strategy Briefing

Pet Healthcare and Dietary Supplements

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Pet health focus is driven by demographics…

…And continued humanisation

The US remains key for pet healthcare market…

…But emerging markets are picking up pace

Tougher competitive landscape

Pet dietary supplements are still a niche

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Overview

D emographic factors impact pet care

Accelerated growth in urban population

Rise of smaller households

Rise in disposable incomes benefits pet products

Pet products is a diverse market

Innovation is a must-have to drive growth in cat litter

Global pet healthcare sees differing performances

The slow but rising appeal of p et dietary supplements

Other pet products: Diverse and full of potential

Pet Healthcare Main Markets

Italy: Largest W estern European market

Global pet healthcare

US large and booming

Canada: Good prospects due to rising consumer awareness

Australia: Pet humanisation keeps up

Emerging markets increasingly important

Brazilian healthcare driven by growing pet humanisation

Taiwan: A small but vibrant market

Eastern Europe: Still in the early stages

Some emerging markets offer good prospects…

…Others still need a boost

Dietary Supplements

The rising appeal of dietary supplements

Pet dietary supplements also growing

Owners awareness drives sales in dietary supplements

Competitive Landscape

Pet products: A fragmented competitive landscape

Pet healthcare: Two players lead

Competitive landscape besides the leaders

Growing interest from smaller players stimulates healthcare

Pet supplements: Small and fragmented

Conclusion

Pet products have good fortunes on the cards

Global pet healthcare has a strong outlook

Key growth markets

Pet dietary supplements offer good opportunities

Definitions

Report terminology

Product category definitions

Retail distribution definitions

Why buy this report?

Want to find out more about this report?

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