The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more46 pages, Jun 2013
US$1,200Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
As pet humanisation deepens all over the world and pet owners spend more time with their pets, pet healthcare is gaining renewed importance. Moreover, many pet “parents” are very health conscious, leading to the increasing prominence of pet dietary supplements. Overall, markets show varied performances but opportunities abound.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Demographic changes are taking place, with more people moving from rural to urban areas. In big cities, many people live in flats, with space becoming more limited, thus fomenting closer contact with their pets.
The way owners relate with their pets, treating them as proper family members or even substitutes for children, also means that pet health has become more important, driving sales of pet products.
In 2013, the US remained the most valuable market. This was partly due to a sluggish recovery and economic uncertainty, which encouraged pet owners to take on more preventative measures and thus adopt pet healthcare and supplements as a way to curtail future vet visits.
Although starting from a lower base, emerging markets are gathering pace in sales of pet healthcare and dietary supplements. The role played by major manufacturers as well as the specialist retail channel, has been key to this development.
The pet healthcare competitive landscape is dominated by two main players. Sanofi is the leader, through its well-known brand Frontline, whilst Bayer AG is the second leading player, with its Advantage brand.
Pet dietary supplements is still a niche category. Competition from functional premium food might hinder its development in the long run. Players in this category need to invest in consumer education.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.