Pet Healthcare and Dietary Supplements

Pet health focus is driven by demographics…

Demographic changes are taking place, with more people moving from rural to urban areas. In big cities, many people live in flats, with space becoming more limited, thus fomenting closer contact with their pets.

…And continued humanisation

The way owners relate with their pets, treating them as proper family members or even substitutes for children, also means that pet health has become more important, driving sales of pet products.

The US remains key for pet healthcare market…

In 2013, the US remained the most valuable market. This was partly due to a sluggish recovery and economic uncertainty, which encouraged pet owners to take on more preventative measures and thus adopt pet healthcare and supplements as a way to curtail future vet visits.

…But emerging markets are picking up pace

Although starting from a lower base, emerging markets are gathering pace in sales of pet healthcare and dietary supplements. The role played by major manufacturers as well as the specialist retail channel, has been key to this development.

Tougher competitive landscape

The pet healthcare competitive landscape is dominated by two main players. Sanofi is the leader, through its well-known brand Frontline, whilst Bayer AG is the second leading player, with its Advantage brand.

Pet dietary supplements are still a niche

Pet dietary supplements is still a niche category. Competition from functional premium food might hinder its development in the long run. Players in this category need to invest in consumer education.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment