Executive Summary

May 2018
PROSPECTS
Price hikes and supply problems cause demand in pet products to contract

Pet products contracted strongly in volume terms in 2018 as Venezuela’s economic crisis resulted in widespread product and raw material shortages, skyrocketing prices and the erosion of consumer purchasing power. The negative effects of the crisis were compounded by the fact that with the exception of pet healthcare, most product types in this category were not regarded as essential by pet owners.

Pet healthcare remains the largest category in value terms

Pet healthcare remained the dominant category in pet products in value terms in 2018. While pet healthcare products are regarded as being more essential than other product types, they tend to be purchased infrequently, usually on veterinary advice.

Other pet products is dominated by accessories

Accessories remained by far the largest category within other pet products in value terms in 2018. Among the most common product types in this category are toys, collars and leashes, and bowls for dogs and cats.

COMPETITIVE LANDSCAPE
Bayer maintains its lead pet products in 2017

Bayer continued to lead pet products in value terms in 2017. It remained the leading player in pet healthcare with its flagship brands Advantage (flea treatment), Drontal (worming treatment) and Asuntol (tick soap).

Economic crisis discourages innovation

There were no notable new launches detected in any pet products categories in 2017. As difficulties in accessing foreign currency resulted in shortages of raw materials and finished products, companies were focused on maintaining availability of their core brands, and therefore unable or unwilling to invest in new product developments.

Multinationals continue to lead pet products

Multinationals accounted for the biggest share of pet products current value sales in 2017, thanks largely to the strength of companies like Bayer, Calox International CA and Pfizer (Venezuela) SA in pet healthcare. Such companies offer internationally recognised brands, and have longstanding reputations for quality and expertise when it comes to pet healthcare products.

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Pet Products in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Venezuela?
  • What are the major brands in Venezuela?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Venezuela - Category analysis

HEADLINES

PROSPECTS

Price hikes and supply problems cause demand in pet products to contract
Pet healthcare remains the largest category in value terms
Other pet products is dominated by accessories

COMPETITIVE LANDSCAPE

Bayer maintains its lead pet products in 2017
Economic crisis discourages innovation
Multinationals continue to lead pet products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2013-2018
Table 2 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 3 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 4 Sales of Other Pet Products by Type: % Value 2013-2018
Table 5 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Pet Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic crisis continues to undermine demand for packaged pet food products
Pet care prices skyrocket due to hyperinflation
Competitive environment contracts as trading conditions worsen
Supermarkets and pet shops remain the leading pet care distribution channels
Challenging economic climate will continue to hamper development of pet care

MARKET INDICATORS

Table 7 Pet Populations 2013-2018

MARKET DATA

Table 8 Sales of Pet Food by Category: Volume 2013-2018
Table 9 Sales of Pet Care by Category: Value 2013-2018
Table 10 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 11 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Pet Food: % Value 2013-2017
Table 13 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 14 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 16 Distribution of Pet Care by Format: % Value 2013-2018
Table 17 Distribution of Pet Care by Format and Category: % Value 2018
Table 18 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 19 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 20 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 21 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 22 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources