Pfizer Inc in Consumer Health

November 2017

Pfizer’s sales over the review period 2012-2017 posted a CAGR of 5% that resulted in absolute global retail sales growth of USD1.4 billion, though Pfizer fell slightly in overall company ranking from fourth place to fifth in 2017 due to the Sanofi/Boehringer Ingelheim merger. Though Advil remains number one globally in analgesics, most of Pfizer’s portfolio growth occurred through the vitamin brand Centrum and dietary supplement brands Caltrate and Emergen-C.

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Euromonitor International's report on Pfizer Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy. Company and market share data provide a detailed look at the financial position of Pfizer Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pfizer Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Pfizer Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report


Strategic Evaluation

Key company facts
Pfizer: A bird’s-eye view
Performance by brand and geography

Strategic evaluation

Hints at a possible sell-off of Pfizer’s consumer health portfolio
Reckitt Benckiser would see major gains in US market
Nestlé SA would become a player in global consumer health
SWOT: Pfizer Inc
Pfizer across consumer health categories

Competitive Positioning

Pfizer’s growth relative to the industry
Pfizer maintains strong growth despite slight slide in ranking
Pfizer remains top heavy when it comes to brand strength
Development in key consumer health categories
Pfizer in global consumer health

Market Assessment

Centrum leads growth in vitamin sales
Advil remains Pfizer’s mainstay in global analgesics
Nexium pushes Pfizer into the global top 10 in digestive remedies
Nexium and Centrum drive growth in the US
Gaining ground in vitamins in China
Portfolio losses in Canada offset by gains
Great opportunity for future growth in Latin America
Shifting focus: Emerging markets

Geographic and Category Opportunities

Centrum expanding beyond North America
Advil maintains number one spot in global analgesics sales
Probiotic supplements in Russia driving growth in Eastern Europe
Latin America: A strategic priority
Growth in the Middle East and Africa focused on Saudi Arabia
Losing ground in analgesics
Gaining ground in digestive remedies - But for how long?
Looking ahead, many strategic opportunities exist for Pfizer

Brand Strategy

Caltrate’s future lies in Asia Pacific
An unclear outlook for Nexium
Robitussin seeing strong growth in the US
Emergen-C holding off competitor Airborne (RB) in the US
US sales keep Preparation H in top spot in haemorrhoid treatments
Pfizer: Leading consumer health brands


Research and development


Pfizer: Opportunities and challenges


Acquisition on the horizon?

Data Parameters and Report Definitions

Data parameters and report definitions

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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