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Pinduoduo

January 2021

Pinduoduo, founded in 2015, is one of the fastest growing e-commerce marketplaces in China. The company has pioneered interactive e-commerce, embedding social elements into the online shopping process with its team purchase model. The company has quickly gained a huge user base by encouraging users to share product information on their social networking sites in return for deep discounts. The company generated CNY1.4 trillion in gross merchandise value in the 12 months to September 2020.

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Overview:

Euromonitor International's report on Pinduoduo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Pinduoduo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pinduoduo Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Pinduoduo Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Pinduoduo : key company facts
Pinduoduo’s marketplace strategy
Pinduoduo’s marketplace strategy in context
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