Pinduoduo, founded in 2015, is one of the fastest growing e-commerce marketplaces in China. The company has pioneered interactive e-commerce, embedding social elements into the online shopping process with its team purchase model. The company has quickly gained a huge user base by encouraging users to share product information on their social networking sites in return for deep discounts. The company generated CNY1.4 trillion in gross merchandise value in the 12 months to September 2020.
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Euromonitor International's report on Pinduoduo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Pinduoduo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pinduoduo Inc.
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