国内ビール市場はビール人口減少、消費者の健康志向により、年々減少傾向にあります。メーカーはプレミアムビール市場への集中、特定の小売業者への限定製品の販売など、数々の取り組みを通して減少を最小限に抑え、成長につなげていく努力をしています。また規模は小さいですが、クラフトビールの発展は減少傾向にあるビール市場に、新たな刺激を与えています。
国内ビール市場動向とメーカーの取り組み
7/8/2014
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