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A los consumidores en Chile les encanta la mayonesa

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Los chilenos añaden rutinariamente mayonesa a las papas fritas pero también a muchas otras comidas que incluyen hamburguesas, papas, maíz y hot dogs.  Alrededor de 2,28 kgs de mayonesa serán consumidos por persona en el país en 2013 y la premiumización está empujando el aspecto de valor del mercado aún más arriba.  Marcas como Hellman’s Premium y Kraft son las de más rápido crecimiento en el mercado aunque cuestan casi el doble que las marcas más económicas.

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