Retail Channels Our experts provide analysis on the retail industry, featuring insights from a local to global level on where and how consumers will shop across both traditional and emerging retail channels.
Find content by

Can Companies Afford to Overlook Informal Retail in African Markets?

Christy Tawii Profile Picture
Christy Tawii Bio

Euromonitor’s research manager Christy Tawii and Doctor Beate Stiehler-Mulder from the University of Johannesburg discuss the significant role of informal retailing in Sub-Saharan Africa. Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of consumers across all income groups and are expected to continue to play a vital role in the future. This podcast will help businesses understand how to tap into this important retail sector.

For further insight, read our report, Why Informal Retailers in Africa Cannot Be Ignored

Interested in more insights? Subscribe to our content

Latest Insights


Euromonitor International 22 November 2022

The Gen Z Beauty Consumer

Olivia Stelmaszczyk 26 October 2022

Shop Our Reports

Global Inflation Tracker: Q4 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and…

View Report

The Changing Face of Customer Loyalty

The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention…

View Report

Digital Disruptors: The Global Competitive Landscape of Social Media

Social media platforms have established relevance beyond communication. Rapid evolution has increased their importance in the new consumer journey.…

View Report
Related Content Why Informal Retailers in Africa Cannot be Ignored Learn More