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Can Companies Afford to Overlook Informal Retail in African Markets?

4/14/2022
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Euromonitor’s research manager Christy Tawii and Doctor Beate Stiehler-Mulder from the University of Johannesburg discuss the significant role of informal retailing in Sub-Saharan Africa. Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of consumers across all income groups and are expected to continue to play a vital role in the future. This podcast will help businesses understand how to tap into this important retail sector.

For further insight, read our report, Why Informal Retailers in Africa Cannot Be Ignored

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