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Distribution Trends in Pet Care

1/7/2013
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In developed markets, many consumers purchase pet food and pet care products from grocery stores, which provide convenience shopping in one location and at all hours of the day. In emerging markets, pet owners purchase their supplies from pet shops and pet superstores. Many emerging market consumers are first time pet owners, and these channels offer employees supplying knowledge about the benefits of commercialized pet food to emerging market consumers.

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