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Fashion Friday: Green Beauty Growth Potential in the Nordics

Peder Kraugerud Profile Picture
Peder Kraugerud Bio

Consumer demand and interest for natural and organic products have grown substantially in the Nordics over the last decade. However, there is a clear lack of a single ecolabel with clear standards. As a result, multiple trade and industry associations in the region are calling for legislators to address the issue and create one single holistic ecolabel, which could help green beauty products’ market to develop to its full potential.

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