The watch market has undergone a change in recent years, successfully transforming from a necessity to a fashion item marked by social status and individuality. Smart watches, which have recently come into the market, will not yet make an impact in the market – especially on watches in the high-priced range. In fact, many traditional watch companies are starting to manufacture their own smart watches to offset any sales lost to consumer electronics companies. Emily Cox and Yuiko Mitani discuss these trends.
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