Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21
Home and Technology Our insights capture shifts in consumer lifestyles and themes impacting the global home and technology markets, including new business models, sustainability, innovation and the future home.
Find content by

Nippon Paper To Pursue China’s Diaper Market

1/25/2016
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

In January of 2016 Nippon Paper announced its plans to enter China’s diaper market as an original equipment manufacturer. Given China’s significant consumer base and consumer preference for quality Japanese diaper brands, the move is not without its merits. However, a number of factors need to be considered with respect to China’s future diaper demand. The change in one-child policy also comes amidst social and economic transformations that do not always work in favour of having more children. Moreover, as a latecomer into the marketplace, Nippon will be facing an intense competition from international and domestic players, with already well-established reputation.

Interested in more insights? Subscribe to our content

Latest Insights

Tissue World Magazine Virtual Conference

Euromonitor International 20 September 2021

Domestic Hygiene in Developing Markets

Anjali Jain 07 September 2021

Shop Our Reports

Afh Tissue: Global Business Dynamic and Demand

The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the…

View Report

Traditional Toys in Asia Pacific

Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on…

View Report

Voice of the Industry: Consumer Electronics 2021

This report surveyed industry experts on how they are trying to reinvent the business and shared their plans to move production away from China.

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More