Carbonates sales have been declining in many developed markets including the US, Germany, and Italy as consumers shift to healthier beverages. Yet demand for premium craft soda has been rising among millennials. The rise of premium soda has been occurring concurrently with the rise of fast casual restaurants that use higher quality ingredients. Fountain volume sales of Coca-Cola and Pepsi through foodservice have been hit hard in these markets. Seeking to replicate the success of craft sodas, a number of carbonates producers introduced premium fountain soda programmes at the May 2016 National Restaurant Association Show. This podcast discusses how changes in consumer preferences for foodservice and soft drinks is impacting the carbonates category in developed markets.
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