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Product Development of Soft Drink Companies: A Look Ahead

10/18/2016
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A common theme among soft drink companies is an effort to bring more premium products to the mass market by using familiar brands with upgraded packaging, added functional benefits and new flavours. Many soft drink companies are attempting to counteract their underperforming carbonates with premium still beverages. Both PepsiCo and Coca-Cola have been somewhat successful in this effort, especially in North America.

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