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The Power of Online Consumer Reviews

10/16/2014
Daphne Kasriel-Alexander Profile Picture
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Consumers listen to and trust their peers more than the brands they are purchasing from. The new post-recessionary consumer is more cautious than their predecessors and will rarely make a purchase without checking out other consumers' opinions first. More brands are building up their social media presence as a tactic to connect with these online consumers directly and to collect these reviews to feature on their websites.

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