Polishes in Belarus

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Polishes industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Polishes industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Polishes in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Polishes in Belarus?
  • Which are the leading brands in Polishes in Belarus?
  • How are products distributed in Polishes in Belarus?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Polishes in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

With more time spent at home in 2020, people have more time to polish
The leading competitors maintain their positions, offering a wider range of popular shoe polishes
Discounts and price-points are key competitive tactics to gain value sales in furniture and floor polish

RECOVERY AND OPPORTUNITIES

Stronger value growth for shoe polish as consumers defer buying new shoes
Manufacturers expected to invest in other home care products, instead of polish
New product development in shoe polish

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2015-2020 Table 2 Sales of Polishes by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Polishes: % Value 2016-2020 Table 4 LBN Brand Shares of Polishes: % Value 2017-2020 Table 5 Forecast Sales of Polishes by Category: Value 2020-2025 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Home Care in Belarus - Industry Overview

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020 Table 9 Sales of Home Care by Category: % Value Growth 2015-2020 Table 10 Sales of Home Care by Category: Value 2015-2020 Table 11 Sales of Home Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Home Care: % Value 2016-2020 Table 13 LBN Brand Shares of Home Care: % Value 2017-2020 Table 14 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 15 Distribution of Home Care by Format: % Value 2015-2020 Table 16 Distribution of Home Care by Format and Category: % Value 2020 Table 17 Forecast Sales of Home Care by Category: Value 2020-2025 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2020-2025 Table 19 Forecast Sales of Home Care by Category: Value 2020-2025 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY INDICATORS

Table 21 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 22 Sales of Laundry Care by Category: Value 2015-2020 Table 23 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 24 Sales of Laundry Care by Category: Value 2015-2020 Table 25 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 26 Sales of Laundry Aids by Category: Value 2015-2020 Table 27 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 28 Sales of Laundry Aids by Category: Value 2015-2020 Table 29 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 30 Sales of Laundry Detergents by Category: Value 2015-2020 Table 31 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 32 Sales of Laundry Detergents by Category: Value 2015-2020 Table 33 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 35 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 36 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 37 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 38 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 39 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 40 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 41 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025 Table 42 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 43 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 44 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 45 Sales of Dishwashing by Category: Value 2015-2020 Table 46 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 47 Sales of Dishwashing by Category: Value 2015-2020 Table 48 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 50 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 51 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 52 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025 Table 53 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 54 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 55 Sales of Surface Care by Category: Value 2015-2020 Table 56 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 57 Sales of Surface Care by Category: Value 2015-2020 Table 58 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2020 Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2020 Table 65 NBO Company Shares of Surface Care: % Value 2016-2020 Table 66 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 67 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025 Table 69 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 71 Sales of Bleach: Value 2015-2020 Table 72 Sales of Bleach: % Value Growth 2015-2020 Table 73 Sales of Bleach: Value 2015-2020 Table 74 Sales of Bleach: % Value Growth 2015-2020 Table 75 Sales of Bleach: Value 2016-2018 Table 76 Sales of Bleach: % Value Growth 2016-2018 Table 77 NBO Company Shares of Bleach: % Value 2016-2020 Table 78 LBN Brand Shares of Bleach: % Value 2017-2020 Table 79 Forecast Sales of Bleach: Value 2020-2025 Table 80 Forecast Sales of Bleach: % Value Growth 2020-2025 Table 81 Forecast Sales of Bleach: Value 2020-2025 Table 82 Forecast Sales of Bleach: % Value Growth 2020-2025

CATEGORY DATA

Table 83 Sales of Toilet Care by Category: Value 2015-2020 Table 84 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 85 Sales of Toilet Care by Category: Value 2015-2020 Table 86 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 87 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 88 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 89 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 90 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025 Table 91 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 92 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 93 Sales of Polishes by Category: Value 2015-2020 Table 94 Sales of Polishes by Category: % Value Growth 2015-2020 Table 95 Sales of Polishes by Category: Value 2015-2020 Table 96 Sales of Polishes by Category: % Value Growth 2015-2020 Table 97 NBO Company Shares of Polishes: % Value 2016-2020 Table 98 LBN Brand Shares of Polishes: % Value 2017-2020 Table 99 Forecast Sales of Polishes by Category: Value 2020-2025 Table 100 Forecast Sales of Polishes by Category: % Value Growth 2020-2025 Table 101 Forecast Sales of Polishes by Category: Value 2020-2025 Table 102 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 103 Sales of Air Care by Category: Value 2015-2020 Table 104 Sales of Air Care by Category: % Value Growth 2015-2020 Table 105 Sales of Air Care by Category: Value 2015-2020 Table 106 Sales of Air Care by Category: % Value Growth 2015-2020 Table 107 NBO Company Shares of Air Care: % Value 2016-2020 Table 108 LBN Brand Shares of Air Care: % Value 2017-2020 Table 109 Forecast Sales of Air Care by Category: Value 2020-2025 Table 110 Forecast Sales of Air Care by Category: % Value Growth 2020-2025 Table 111 Forecast Sales of Air Care by Category: Value 2020-2025 Table 112 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 113 Sales of Home Insecticides by Category: Value 2015-2020 Table 114 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 115 Sales of Home Insecticides by Category: Value 2015-2020 Table 116 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 118 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 119 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 120 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025 Table 121 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 122 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Home Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?

MARKET INDICATORS

Table 123 Households 2015-2020

MARKET DATA

Table 124 Sales of Home Care by Category: Value 2015-2020 Table 125 Sales of Home Care by Category: % Value Growth 2015-2020 Table 126 NBO Company Shares of Home Care: % Value 2016-2020 Table 127 LBN Brand Shares of Home Care: % Value 2017-2020 Table 128 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 129 Distribution of Home Care by Format: % Value 2015-2020 Table 130 Distribution of Home Care by Format and Category: % Value 2020 Table 131 Forecast Sales of Home Care by Category: Value 2020-2025 Table 132 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources
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This report originates from Passport, our Polishes research and analysis database.

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