Polo Ralph Lauren Corp in Luxury Goods

Company Profile

About This Report

May 2013

Ralph Lauren is a leader in US luxury but remains a modest player in international markets. The company plans to tackle this challenge with aggressive retail expansion in China where it took direct control over its operations in 2009. In the US market, despite its strength in designer apparel (ready-to-wear), it remains weak in key growth categories including luxury accessories and luxury jewellery and timepieces.

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Polo Ralph Lauren Corp in Luxury Goods

Euromonitor International's report on Polo Ralph Lauren Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Polo Ralph Lauren Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Polo Ralph Lauren Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Polo Ralph Lauren Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Ralph Lauren pursues multi-brand strategy
By division, wholesale overtakes retail in 2012
Ralph Lauren assumes more control in international markets
Ralph Lauren discontinues poorly performing segments
SWOT: Ralph Lauren Corp
Key strategic challenges and objectives

Competitive Positioning

Top luxury players in the US
US dominates Ralph Lauren sales
US players target "accessible luxury"

Market Assessment

China to lead growth in Asia Pacific
Designer apparel to lead in absolute value terms
New store openings help to drive growth in US market

Designer Apparel (Ready-to-wear)

Ralph Lauren retrenches in China to drive growth
Menswear opportunities in the US market
Ralph Lauren must establish itself as luxury player in China

Luxury Accessories

Ralph Lauren should focus on developing luxury accessories

Luxury Access

Chase Coach market share in China

Luxury Jewellery and Timepieces

Ralph Lauren/Richemont partners in jewellery and timepieces
Demand driven by emerging markets in jewellery and timepieces
Strategies for growth in US luxury jewellery and timepieces

Super Premium Beauty and Personal Care

Ralph Lauren well positioned in US fragrance

Brand Strategy

Ralph Lauren – master of segmentation


Ralph Lauren relies on third party sourcing


Opportunities in luxury accessories and "hard" luxury