Ralph Lauren is a leader in US luxury but remains a modest player in international markets. The company plans to tackle this challenge with aggressive retail expansion in China where it took direct control over its operations in 2009. In the US market, despite its strength in designer apparel (ready-to-wear), it remains weak in key growth categories including luxury accessories and luxury jewellery and timepieces.
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Euromonitor International's report on Polo Ralph Lauren Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.
Company and market share data provide a detailed look at the financial position of Polo Ralph Lauren Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Polo Ralph Lauren Corp.
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