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Pomelo Fashion Co Ltd

January 2021

Pomelo Fashion is a Thailand-based apparel company with a presence in both the online and offline channels. It is expanding in the Southeast Asia region. It emphasises personalisation features on its online platform, with the aim of assisting customers to choose the right product from the large number available. It is also expanding its offline points of sale, which enable customers to try on the products. The pandemic has helped to increase the popularity of Pomelo Fashion across the region.

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Overview:

Euromonitor International's report on Pomelo Fashion Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Pomelo Fashion Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pomelo Fashion Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Pomelo Fashion Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Pomelo Fashion: key company facts
Pomelo Fashion omnichannel investments
Pomelo Fashion omnichannel strategy in context
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