Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Asia Pacific: The New Innovation Hub

Jul 2020

As Asia Pacific becomes increasingly connected, digital inclusion and accessibility become key in the post-pandemic business environment in the region. The report reviews the impact of the crisis on key factors influencing business developments and ...

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Future Demographic

Future Demographic

Turkey in 2040: The Future Demographic

Jul 2020

Driven by natural increase, Turkey’s population will surge by 13.0% up to 2040, becoming the largest Western European country from 2020 onwards. Climbing longevity and falling fertility rates will boost the ageing trend as older groups swell, however...

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Future Demographic

Future Demographic

Costa Rica in 2040: The Future Demographic

Jul 2020

Population growth in Costa Rica in 2019-2040 will be propelled by positive, yet declining, natural change and net migration. Ageing will be a key demographic trend as older age cohorts surge, compounded by drops in birth rates and rising longevity. ...

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Future Demographic

Future Demographic

France in 2040: The Future Demographic

Jul 2020

A combination of positive net migration and natural increase will drive population growth in France up to 2040. Ageing will be a key trend, with huge rises in 70+ age groups, affecting the consumer landscape and putting further pressure on state ...

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Future Demographic

Future Demographic

Middle East and Africa in 2040: The Future Demographic

Jul 2020

Driven by strong natural increase, the Middle East and Africa will be the fastest growing world region up to 2040, providing vast opportunities for businesses. Though the ageing trend hastens, the region will continue to be the youngest due to strong...

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Future Demographic

Future Demographic

Panama in 2040: The Future Demographic

Jul 2020

Rapid population growth in Panama up to 2040 will be driven mainly by natural increase but also by positive net migration. The ageing trend will accelerate affecting the consumer landscape somewhat as older groups rise rapidly, however high birth ...

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Future Demographic

Future Demographic

Oman in 2040: The Future Demographic

Jul 2020

Population growth in Oman will be driven by a combination of natural increase and net migration up to 2040. While ageing will accelerate, it will not have a huge impact on the consumer landscape as older groups remain relatively small as a proportion...

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Future Demographic

Future Demographic

Ghana in 2040: The Future Demographic

Jun 2020

Natural increase will be the sole driver of rapid population growth in Ghana up to 2040. While the ageing trend will accelerate, the proportion of older groups in the population will stay low and Ghana should remain among the youngest countries ...

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Future Demographic

Future Demographic

Australia in 2040: The Future Demographic

Jun 2020

Robust net migration and natural increase will propel population growth in Australia up to 2040. Ageing will accelerate, but relatively strong birth rates and youthful immigration will slow the process somewhat. Australians tend to have elevated ...

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Future Demographic

Future Demographic

Japan in 2040: The Future Demographic

Jun 2020

Depopulation in Japan up to 2040 will be driven by natural decrease, as net migration remains relatively low. High and increasing longevity and low birth rates will accelerate the ageing trend, with Japan remaining among the oldest countries globally...

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Future Demographic

Future Demographic

Italy in 2040: The Future Demographic

Jun 2020

Natural decrease will drive depopulation in Italy up to 2040, despite positive net migration. The ageing trend will affect the country’s demographics as older groups surge and birth and fertility rates remain extremely low. Italians should carry on ...

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Strategy Briefing

Strategy Briefing

Ageing Matters: The Future of Older Populations

Jun 2020

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic ...

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Future Demographic

Future Demographic

Lebanon in 2040: The Future Demographic

Jun 2020

After peaking in 2018, Lebanon’s population is set to decline up to 2031 due to exceptionally high rates of negative net migration, after this point natural increase will drive slow population growth once more. As older groups surge the ageing trend ...

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Future Demographic

Future Demographic

Serbia in 2040: The Future Demographic

Jun 2020

Continued depopulation in Serbia up to 2040 will be driven by natural decrease. The ageing trend will carry on accelerating with 70+ age cohorts experiencing swift growth, therefore affecting consumer trends and increasing the burden on state ...

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Future Demographic

Future Demographic

Honduras in 2040: The Future Demographic

May 2020

Robust population growth in Honduras up to 2040 will be driven by strong natural increase, as net migration remains negative. Even though the ageing trend will hasten, high, yet declining birth rates ensure that Honduras continues to be an extremely ...

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Future Demographic

Future Demographic

Sri Lanka in 2040: The Future Demographic

May 2020

Natural increase will drive modest population growth in Sri Lanka, before it starts to decline from 2039 led by negative net migration. Rapid ageing, with fast growth in 60+ age cohorts will impact the future consumer landscape and put pressure on ...

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Future Demographic

Future Demographic

Eastern Europe in 2040: The Future Demographic

May 2020

Eastern Europe will continue to be the only world region to experience depopulation up to 2040, as natural change remains negative. Acceleration of the ageing trend will continue to be a key theme up to 2040, transforming the consumer landscape and ...

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Future Demographic

Future Demographic

Jordan in 2040: The Future Demographic

May 2020

Natural increase will drive population growth in Jordan up to 2040. Nevertheless, growth in numbers of foreign citizens will be strong and they will account for nearly 40% of the population by 2040. While ageing will accelerate with older age groups ...

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Future Demographic

Future Demographic

Slovenia in 2040: The Future Demographic

May 2020

Natural decrease will propel continued depopulation in Slovenia up to 2040. Ageing will quicken as 70+ age cohorts surge and most others drop, transforming the consumer landscape. Life expectancy in Slovenia will continue to improve, remaining the ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Millennials and Generation Z

May 2020

The Coronavirus (COVID-19) outbreak and its resulting recession will have a long-lasting impact on younger generations. This is the second recession faced by millennials, while the Gen Z cohort is coming of age and reaching key milestones in life. ...

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