Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Future Demographic

Future Demographic

Switzerland in 2030: The Future Demographic

Jul 2019

Strong net migration rates will be the dominant driver of rapid population growth in Switzerland up to 2030. Ageing is set to accelerate as older groups expand swiftly, transforming the demographic landscape further. Life expectancy will continue to ...

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Future Demographic

Future Demographic

Cameroon in 2030: The Future Demographic

Jul 2019

Strong and rising rates of natural change will drive rapid population growth in Cameroon up to 2030. While Cameroon will experience a moderate ageing trend, it will remain one the world’s youngest countries due to extremely high birth rates and low ...

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Future Demographic

Future Demographic

Sweden in 2030: The Future Demographic

Jul 2019

Strong net migration and natural change will drive rapid population growth in Sweden up to 2030. Ageing will be relatively slow due to high birth rates and immigration of young people. Life expectancy will continue to climb, remaining one of the ...

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Future Demographic

Future Demographic

Bulgaria in 2030: The Future Demographic

Jul 2019

Escalating depopulation in Bulgaria up to 2030 will be driven by negative rates of both natural change and net migration. Bulgaria will continue to be the oldest Eastern European country as the ageing trend accelerates, consequently impacting the ...

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Future Demographic

Future Demographic

Egypt in 2030: The Future Demographic

Jul 2019

Positive natural change will drive population growth in Egypt up to 2030. While ageing will accelerate, Egypt will remain an extremely young country in 2030 with nearly 60% of the population aged 30 years or below. Certain health issues will become ...

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Strategy Briefing

Strategy Briefing

Brand New Cities: Consumer Markets of the Future

Jul 2019

New city building runs parallel with the current urbanisation trend - but also with the increasing role developing markets are playing in the global economy. It is estimated that 400-500 newly built cities are in the pipeline over the next 30 years -...

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Future Demographic

Future Demographic

Taiwan in 2030: The Future Demographic

Jul 2019

After peaking in 2022, Taiwan’s population will begin to drop as positive net migration will no longer be able to counteract negative natural change. Ageing, compounded by falling birth rates and increasing life expectancy, will be a key trend ...

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Strategy Briefing

Strategy Briefing

Future of the Family: Generation Z as Homemakers

Jul 2019

Generation Z, the largest population segmentation, is starting to reach adulthood and by the 2030s many will have formed family. With their unique characteristics, Gen Z will shape the future family structure, with households becoming smaller and ...

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Future Demographic

Future Demographic

Philippines in 2030: The Future Demographic

Jul 2019

Rapid population growth in the Philippines up to 2030 will be driven by positive natural change, as net migration remains negative. While the ageing trend will intensify with surging growth in the 60+ cohorts, this will be from a low base. Therefore,...

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Strategy Briefing

Strategy Briefing

Why Population Insights Matter for Business Strategy

Jun 2019

Consumer and labour markets around the world are shaped by population change. Understanding the data and future demographic shifts will enable businesses to prepare, strategise and adapt their products and services to the most important consumer ...

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Future Demographic

Future Demographic

Romania in 2030: The Future Demographic

Jun 2019

Progressively negative natural change will be the dominant driver of continued depopulation in Romania up to 2030, while negative net migration will also contribute. Romania will continue to be one of the oldest countries in the world as ageing ...

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Future Demographic

Future Demographic

United Arab Emirates (UAE) in 2030: The Future Demographic

Jun 2019

Positive, albeit declining, natural change and net migration will drive population growth in the UAE up to 2030. Reliance on foreign labour means that foreign citizens will continue to account for a huge 88% of the population in 2030. While older age...

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Future Demographic

Future Demographic

Nigeria in 2030: The Future Demographic

Jun 2019

Positive natural change encouraged by extremely, high yet declining, birth rates will propel Nigeria’s high rate of population growth up to 2030. While ageing will accelerate in Nigeria, it will remain one of the youngest countries globally in 2030 ...

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Future Demographic

Future Demographic

Peru in 2030: The Future Demographic

Jun 2019

Relatively rapid population growth in Peru up to 2030 will be propelled by positive natural change as a result of high, yet declining, birth rates. While the ageing process will accelerate, the country will remain comparatively young with over 60% of...

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Future Demographic

Future Demographic

Czech Republic in 2030: The Future Demographic

Jun 2019

Positive net migration will drive population growth in the Czech Republic, however after 2026 depopulation will occur due to increasingly negative rates of natural change. As the birth rate drops and life expectancy increases, the ageing trend will ...

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Future Demographic

Future Demographic

Bolivia in 2030: The Future Demographic

Jun 2019

Positive natural change will continue to be the key driver of rapid population growth up to 2030. The ageing trend will hasten, but relatively high birth and fertility rates and low life expectancy ensure that Bolivia continues to be one of the ...

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Future Demographic

Future Demographic

Colombia in 2030: The Future Demographic

Jun 2019

Positive natural change will continue to be the only driver of population growth in Colombia up to 2030. Rapid growth in older age groups, alongside a declining child population, mean that Colombia will continue to be one of the older regional ...

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Future Demographic

Future Demographic

Hong Kong, China in 2030: The Future Demographic

Jun 2019

Net migration will be the key driver of population growth in Hong Kong up to 2030. Low fertility, falling birth rates and increasingly high life expectancy will compound the ageing trend, impacting the demographic landscape with over a quarter of the...

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Future Demographic

Future Demographic

Kenya in 2030: The Future Demographic

Jun 2019

Population growth in Kenya up to 2030 will be driven by positive, yet declining, natural change. Live births will increase every year up to 2030, despite declining birth and fertility rates, due to rises in the number of women of childbearing age. ...

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Future Demographic

Future Demographic

Kuwait in 2030: The Future Demographic

Jun 2019

Natural change will become the dominant driver of population growth in Kuwait up to 2030. However, the country’s reliance on foreign labour means growth in foreign citizens will remain strong, and they will account for an enormous 70% of the ...

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