Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Future Demographic

Future Demographic

Honduras in 2040: The Future Demographic

May 2020

Robust population growth in Honduras up to 2040 will be driven by strong natural increase, as net migration remains negative. Even though the ageing trend will hasten, high, yet declining birth rates ensure that Honduras continues to be an extremely ...

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Future Demographic

Future Demographic

Sri Lanka in 2040: The Future Demographic

May 2020

Natural increase will drive modest population growth in Sri Lanka, before it starts to decline from 2039 led by negative net migration. Rapid ageing, with fast growth in 60+ age cohorts will impact the future consumer landscape and put pressure on ...

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Future Demographic

Future Demographic

Eastern Europe in 2040: The Future Demographic

May 2020

Eastern Europe will continue to be the only world region to experience depopulation up to 2040, as natural change remains negative. Acceleration of the ageing trend will continue to be a key theme up to 2040, transforming the consumer landscape and ...

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Future Demographic

Future Demographic

Jordan in 2040: The Future Demographic

May 2020

Natural increase will drive population growth in Jordan up to 2040. Nevertheless, growth in numbers of foreign citizens will be strong and they will account for nearly 40% of the population by 2040. While ageing will accelerate with older age groups ...

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Future Demographic

Future Demographic

Slovenia in 2040: The Future Demographic

May 2020

Natural decrease will propel continued depopulation in Slovenia up to 2040. Ageing will quicken as 70+ age cohorts surge and most others drop, transforming the consumer landscape. Life expectancy in Slovenia will continue to improve, remaining the ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Millennials and Generation Z

May 2020

The Coronavirus (COVID-19) outbreak and its resulting recession will have a long-lasting impact on younger generations. This is the second recession faced by millennials, while the Gen Z cohort is coming of age and reaching key milestones in life. ...

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Future Demographic

Future Demographic

Asia Pacific in 2040: The Future Demographic

May 2020

Population growth in Asia Pacific will be driven by positive, yet declining, natural increase in 2019-2040. As ageing accelerates it will impact the consumer landscape somewhat, however the region will continue to be relatively young globally. ...

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Future Demographic

Future Demographic

Myanmar in 2040: The Future Demographic

May 2020

Strong natural increase will drive population growth in Myanmar up to 2040. Ageing will hasten, with older groups expanding at the fastest pace, as birth rates decline, yet the country will remain young in a regional context. While longevity is set ...

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Future Demographic

Future Demographic

Slovakia in 2040: The Future Demographic

May 2020

Natural decrease will be the main driver of depopulation in 2026-2040 in Slovakia, despite net migration staying positive. Ageing will continue to accelerate, burdening state resources and impacting the consumer landscape as more enter retirement. ...

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Future Demographic

Future Demographic

Paraguay in 2040: The Future Demographic

May 2020

Positive, albeit declining, rates of natural increase should drive swift population growth in Paraguay up to 2040, as net migration remains negative. Though ageing will accelerate, relatively low longevity and high birth rates mean that Paraguay will...

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Future Demographic

Future Demographic

Bosnia and Herzegovina in 2040: The Future Demographic

May 2020

Ongoing depopulation in Bosnia and Herzegovina up to 2040 will be driven by both negative natural increase and net migration. At the same time, ageing will continue to accelerate with 70+ age cohorts experiencing rapid growth while all other groups ...

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Future Demographic

Future Demographic

Bangladesh in 2040: The Future Demographic

Apr 2020

Positive natural increase will drive swift population growth in Bangladesh up to 2040. While the country is ageing, still relatively high birth rates mean that the median age will remain low in a regional context. Improvements in living standards and...

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Future Demographic

Future Demographic

El Salvador in 2040: The Future Demographic

Apr 2020

Natural increase will continue to be the sole driver of population growth in El Salvador in 2019-2040. Ageing will accelerate with rapid growth in older cohorts while younger age groups will decline impacting the consumer landscape somewhat, however ...

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Future Demographic

Future Demographic

Cambodia in 2040: The Future Demographic

Mar 2020

Natural increase will drive rapid population expansion in Cambodia up to 2040. While ageing will accelerate, Cambodia will remain one of the youngest regional countries due to its relatively high birth and fertility rates. Improvements in living ...

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Future Demographic

Future Demographic

Laos in 2040: The Future Demographic

Mar 2020

Positive, albeit declining, natural change will lead rapid population growth in Laos in 2019-2040, while net migration remains negative. Even though the ageing trend should hasten, Laos will continue to be one of the younger regional countries ...

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Future Demographic

Future Demographic

Tanzania in 2040: The Future Demographic

Mar 2020

Rapid population growth up to 2040 in Tanzania will be driven by strong, yet declining, rates of natural change. While the ageing trend will hasten, Tanzania will remain one of the youngest countries globally in 2040 as a result of exceptionally high...

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Future Demographic

Future Demographic

Canada in 2040: The Future Demographic

Mar 2020

Net migration will drive population increase in Canada in 2019-40, accounting for over 80% of growth. Therefore, the population will become progressively more diverse with over one in four residents born overseas by the end of this timeframe. Ageing ...

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Future Demographic

Future Demographic

Iraq in 2040: The Future Demographic

Mar 2020

Vigorous population growth in Iraq up to 2040 will be driven by strong, yet declining, natural increase. High, albeit waning, fertility and birth rates mean that the country will remain extremely young in a global context and the increasing share of ...

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Future Demographic

Future Demographic

Ethiopia in 2040: The Future Demographic

Mar 2020

Strong positive natural change will drive swift population growth in Ethiopia up to 2040. Despite a rapid rise in older age groups and the median age, the country will remain young with nearly 60% of the population being under 30 years old. Some ...

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