Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Future Demographic

Future Demographic

New Zealand in 2030: The Future Demographic

Dec 2019

Population growth in New Zealand in 2018-2030 will be driven by a combination of positive strong, albeit declining, net migration and natural change. Ageing will accelerate rapidly up to 2030 when a fifth of the population will be of retirement age, ...

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Future Demographic

Future Demographic

Portugal in 2030: The Future Demographic

Dec 2019

As natural change becomes increasingly negative Portugal’s population will diminish further up to 2030, despite positive net migration. Older age groups will increase rapidly and ageing will accelerate, causing further transformation of the consumer ...

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Future Demographic

Future Demographic

Croatia in 2030: The Future Demographic

Dec 2019

Depopulation will persist in the coming years as natural change becomes progressively more negative. Ageing will continue to be a key theme as 70+ age cohorts surge and all others decline, altering the consumer landscape. Croatians will live even ...

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Strategy Briefing

Strategy Briefing

The 8 Billion World

Nov 2019

The world will hit the eight billion population landmark by 2024. This growth will bring with it both challenges and opportunities for economies and businesses alike. A growing population can be a boon to economic growth and private consumption if ...

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Future Demographic

Future Demographic

Norway in 2030: The Future Demographic

Nov 2019

Swift population growth in Norway up to 2030 will be driven by a combination of strong net migration and natural change. While the ageing trend will accelerate, it will be relatively slow compared to other regional countries due to high and rising ...

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Future Demographic

Future Demographic

Latvia in 2030: The Future Demographic

Nov 2019

Low birth rates will be the main driver of depopulation in Latvia up to 2030, while negative net migration will also contribute. Latvia will become the third oldest regional country by 2030 as the ageing trend accelerates, putting additional pressure...

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Strategy Briefing

Strategy Briefing

Kids and Tweens in Western Europe: Opportunities in Toys

Nov 2019

Though kids and tweens will experience a declining share in Western Europe‘s total population, rising income, changing value and the move to smaller households will create opportunities for traditional toys and games businesses. Brands need to adapt ...

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Future Demographic

Future Demographic

Greece in 2030: The Future Demographic

Oct 2019

Continued depopulation in Greece up to 2030 will be propelled by negative natural change due to low birth and fertility rates, alongside high death rates. Accelerated ageing, making Greece the oldest regional country by 2030, will be a major ...

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Future Demographic

Future Demographic

Belgium in 2030: The Future Demographic

Oct 2019

A combination of positive net migration and natural change will drive population growth in Belgium up to 2030. Ageing will remain a key theme, as older groups increase rapidly, transforming the demographic landscape. While Belgians live longer than ...

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Future Demographic

Future Demographic

Uganda in 2030: The Future Demographic

Oct 2019

Rapid population expansion in Uganda up to 2030 will be predominantly due to strong positive natural change, encouraged by particularly high birth and fertility rates. Despite a slight rise in median age, low life expectancy and high birth rates mean...

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Future Demographic

Future Demographic

Uruguay in 2030: The Future Demographic

Oct 2019

Population growth in Uruguay up to 2030 will be driven solely by positive, yet declining, natural change. As older groups swell and the under 30 groups decline, ageing will be a key demographic trend, compounded by increasingly high life expectancy ...

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Future Demographic

Future Demographic

Finland in 2030: The Future Demographic

Oct 2019

Population growth in Finland up to 2030 will be exclusively driven by positive net migration, while birth rates will continue to fall and fertility will remain extremely low. With more than a quarter of the population aged over 65 by 2030 the ...

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Future Demographic

Future Demographic

South Korea in 2030: The Future Demographic

Sep 2019

Depopulation is set to occur in South Korea from 2028, as positive net migration is no longer able to counteract negative natural change. With amongst the lowest fertility rates and most elevated life expectancy globally, South Korea’s population ...

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Future Demographic

Future Demographic

Austria in 2030: The Future Demographic

Sep 2019

Positive net migration will be the prominent driver of population growth in Austria up to 2030, despite natural change remaining positive until 2027. The country will become increasingly diverse with over a fifth of the country made up of foreign ...

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Future Demographic

Future Demographic

Angola in 2030: The Future Demographic

Sep 2019

Angola’s exceptionally rapid population growth up to 2030 will be driven by positive natural change due to extremely high birth and fertility rates. Low life expectancy and high birth rates mean that Angola will remain one of the youngest countries ...

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Future Demographic

Future Demographic

Lithuania in 2030: The Future Demographic

Sep 2019

Continued depopulation in Lithuania up to 2030 will be driven mainly by progressively negative natural change, but negative net migration will also contribute. As ageing accelerates Lithuania will continue to be one of the oldest regional countries, ...

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Future Demographic

Future Demographic

Iran in 2030: The Future Demographic

Sep 2019

Population growth in Iran will be driven solely by positive natural change up to 2030. Ageing will remain a key demographic trend, as birth rates fall and life expectancy rises, with the median age remaining extremely high regionally. Unhealthier ...

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Future Demographic

Future Demographic

Venezuela in 2030: The Future Demographic

Aug 2019

Rapid population growth in Venezuela up to 2030 will be driven by positive, albeit declining, natural change. While the ageing trend is set to hasten, comparatively high birth and fertility rates and low life expectancy mean that Venezuela will ...

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Future Demographic

Future Demographic

North Macedonia in 2030: The Future Demographic

Aug 2019

Positive natural change will be the sole driver of population growth in North Macedonia up to 2022, after which point depopulation will occur as deaths begin to surpass births. Meanwhile, the ageing trend will continue to accelerate due to dropping ...

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Future Demographic

Future Demographic

Switzerland in 2030: The Future Demographic

Jul 2019

Strong net migration rates will be the dominant driver of rapid population growth in Switzerland up to 2030. Ageing is set to accelerate as older groups expand swiftly, transforming the demographic landscape further. Life expectancy will continue to ...

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