Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Future Demographic

Future Demographic

Saudi Arabia in 2030: The Future Demographic

Dec 2018

In 2030, the population of Saudi Arabia will reach 39.5 million, an increase of 19.9% from 2017. Population gains will be driven by particularly high increases in the 50+ age cohorts, however Saudi Arabia will remain amongst the youngest countries in...

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Future Demographic

Future Demographic

India in 2030: The Future Demographic

Dec 2018

In 2030, the population of India will reach nearly 1.5 billion, an increase of 13.0% from 2017. While this represents relatively strong population growth, with India becoming the largest country in the world in 2027, it will continue to decelerate ...

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Strategy Briefing

Strategy Briefing

Urban Mobility: What the Future Holds for Cities

Dec 2018

Devising sustainable transport is becoming a progressively important topic for urban planners, with 60% of the world’s population set to be living in cities by 2030. The late review period saw remarkable changes in urban mobility, influenced by ...

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Strategy Briefing

Strategy Briefing

Spotlight on “The Borrowers”, A Top 10 Global Consumer Trend for 2018

Dec 2018

At the beginning of the year, Euromonitor International published its whitepaper Top 10 Global Consumer Trends for 2018 and identified “The Borrowers” as one of the ones to watch. This update reviews the traction of the trend during 2018....

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Future Demographic

Future Demographic

Brazil in 2030: The Future Demographic

Nov 2018

In 2030, the population of Brazil will reach 225 million, an increase of 7.7% from 2017. Increasing deaths, falling births and low net migration mean that population growth will slow down every year over this timeframe. Meanwhile, the country will ...

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Future Demographic

Future Demographic

Thailand in 2030: The Future Demographic

Nov 2018

In 2030, the population of Thailand will reach 69.6 million, an overall increase of 0.9% from 2017. Deaths are set to outnumber births for the first time in 2026 and by 2028 positive net migration will no longer be able to mitigate decline. The urban...

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Strategy Briefing

Strategy Briefing

Top 5 Markets With the Largest Foreign Populations

Nov 2018

Migration continues to occur intensively, making the global consumer market more diversified and interconnected. In some countries, foreign citizens have become an integral part of the labour force and driver of population and consumer market growth....

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Strategy Briefing

Strategy Briefing

Generation X: The Forgotten-yet-Powerful Consumers

Oct 2018

Generation X (born between 1965 and 1979) is often forgotten by marketers, yet its members are powerful consumers, as they are now in their best-earning years and are usually decision-makers in companies and their extended families. Gen Xers are ...

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Future Demographic

Future Demographic

Mexico in 2030: The Future Demographic

Oct 2018

In 2030, the population of Mexico will reach 137 million, an increase of 11.3% from 2017. Population growth will continue to slow in 2017-2030 due to falling births and rising deaths and the country will age rapidly, compounded by falling fertility ...

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Future Demographic

Future Demographic

Indonesia in 2030: The Future Demographic

Oct 2018

In 2030, Indonesia will be the fourth largest country in the world with a population of 296 million, an increase of 12.0% from 2017. While this represents relatively strong population growth, it will continue to decelerate over this period due to ...

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Future Demographic

Future Demographic

Poland in 2030: The Future Demographic

Sep 2018

In 2030, the population of Poland will reach 38.0 million, a decrease of 1.1% from 2017. Negative natural change, caused by low fertility, declining numbers of women of childbearing age and increasing deaths, is responsible for this decline. Net ...

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Strategy Briefing

Strategy Briefing

Understanding Millennials as Parents

Sep 2018

Millennial parents are changing the way they raise their children compared with previous generations. These changes, whether they are career-driven, health-conscious or equality-focused, are affecting how they spend their money and make purchasing ...

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Strategy Briefing

Strategy Briefing

Global Overview of Megacities

Aug 2018

Over half of the world’s megacities are located in Asia Pacific, with China accounting for nearly a fifth in 2017. Over 2017-2030, six new cities are expected to join the megacity scene, with most being in developing markets, mainly in Africa. ...

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Strategy Briefing

Strategy Briefing

China Demographics: With Challenges Come Opportunities

Aug 2018

China’s consumer landscape is changing, as falling birth rates, rising wealth, higher life expectancy and migration are driving major shifts in the country’s demography. Slowing population growth, rapid ageing and increased health risks undermine ...

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Strategy Briefing

Strategy Briefing

Baby Boomers: Old is Gold in Home and Garden

Aug 2018

Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...

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Future Demographic

Future Demographic

Algeria in 2030: The Future Demographic

Aug 2018

In 2030, the population of Algeria will reach 48.8 million, an increase of 18.2% from 2017. In 2017-2030 Algeria’s population will age rapidly, compounded by falling birth rates and fertility as well as increasing life expectancy. At the same time, ...

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Future Demographic

Future Demographic

Spain in 2030: The Future Demographic

Aug 2018

In 2030, the population of Spain will reach 45.8 million, a decline of 1.6% from 2017. Falling births and increasing deaths mean that negative natural change will accelerate in 2017-2030. At the same time, the Spanish population will age rapidly and ...

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Future Demographic

Future Demographic

The Netherlands in 2030: The Future Demographic

Jul 2018

In 2030, the population of the Netherlands will reach 17.9 million, an increase of 5.1% from 2017. Net migration will be a key driver of population growth during this timeframe, accounting for over two-thirds, meanwhile natural change will remain ...

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Strategy Briefing

Strategy Briefing

Education in Asia Pacific

Jul 2018

With turnover of USD1.3 trillion, Asia Pacific is the largest and fastest-expanding education market in the world. While India and Indonesia are set to witness record CAGRs, China is to remain the regional leader in terms of absolute revenue growth. ...

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Future Demographic

Future Demographic

Costa Rica in 2030: The Future Demographic

Jul 2018

In 2030, the population of Costa Rica will reach 5.5 million, an increase of 12.1% from 2017. Declining natural change due to falling births and increasing deaths, alongside falling net migration, mean that population growth will slow down in ...

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