Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Future Demographic

Future Demographic

Switzerland in 2040: The Future Demographic

May 2021

Net migration will be the main driver of population expansion in Switzerland in 2020-2040. The ageing trend is expected to hasten over this time, as already elevated longevity climbs further and fertility remains low, impacting consumer trends. ...

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Future Demographic

Future Demographic

Taiwan in 2040: The Future Demographic

May 2021

Population decline from 2022-2040, will be led by natural decrease as deaths overtake births. Ageing will continue to be a major demographic trend as birth rates drop and longevity climbs, transforming the consumer landscape as lifestyles and ...

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Strategy Briefing

Strategy Briefing

Childrenswear in Asia Pacific

May 2021

After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents ...

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Strategy Briefing

Strategy Briefing

Global City Trends

Apr 2021

Cities of the future will be shaped by a number of trends, including increasing urban digitalisation and connectivity, growing sustainability, better urban planning management, increasing consumer purchasing power in developing and emerging cities, ...

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Future Demographic

Future Demographic

Czech Republic in 2040: The Future Demographic

Apr 2021

Depopulation will occur in the Czech Republic from 2024-2040 when positive net migration is no longer able to counteract natural decrease. Ageing will continue to be a key trend as older age groups rise and working age population declines, ...

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Future Demographic

Future Demographic

Egypt in 2040: The Future Demographic

Apr 2021

Natural increase will be the main driver of population expansion in Egypt in 2020-2040. While the ageing trend will hasten, Egypt will remain relatively young in a global context. A growing working age population could create a demographic dividend ...

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Future Demographic

Future Demographic

Philippines in 2040: The Future Demographic

Apr 2021

Swift population expansion in the Philippines in 2020-2040 will be solely driven by positive rates of natural change. Ageing will accelerate, altering consumer trends somewhat as the population structure changes, however the country will remain ...

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Future Demographic

Future Demographic

Peru in 2040: The Future Demographic

Apr 2021

Population expansion in Peru in 2020-2040 will be boosted solely by natural increase. Ageing will hasten, but the country will remain relatively young, although consumer trends will change as the population composition alters. Urbanisation will ...

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Future Demographic

Future Demographic

Romania in 2040: The Future Demographic

Apr 2021

A combination of natural decrease and negative net migration will lead to further depopulation in Romania in 2020-2040. Ageing is set to hasten further, as older age groups rise rapidly while younger groups shrink, bringing about a change in ...

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Future Demographic

Future Demographic

Kenya in 2040: The Future Demographic

Mar 2021

Natural increase will be the only driver of population growth in Kenya in 2020-2040. Ageing will accelerate over this time, but Kenya will remain young in a global context. An expanding workforce over this timeframe will create the potential of an ...

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Future Demographic

Future Demographic

Hong Kong in 2040: The Future Demographic

Mar 2021

Positive net migration will be the main driver of population expansion in Hong Kong up to 2040, as natural change turns negative after 2023. Ageing is set to accelerate due to high and climbing longevity and low fertility, changing the population ...

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Future Demographic

Future Demographic

Bolivia in 2040: The Future Demographic

Mar 2021

Natural increase will be the sole driver of rapid population expansion in Bolivia in 2020-2040. Ageing should accelerate over this timeframe, but comparatively low life expectancy and high birth rates maintain Bolivia’s status as one of the younger ...

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Future Demographic

Future Demographic

Colombia in 2040: The Future Demographic

Mar 2021

Natural increase will boost population expansion in Colombia in 2020-2040. Low and falling birth rates and rising longevity will accelerate the ageing trend impacting consumer trends, as older groups expand rapidly. Urbanisation will hasten with ...

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Future Demographic

Future Demographic

Nigeria in 2040: The Future Demographic

Mar 2021

Natural increase will be the main driver of strong population growth in Nigeria in 2020-2040, ensuring it continues to be the largest regional country. As many young people enter working age over this timeframe, Nigeria could benefit from a ...

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Future Demographic

Future Demographic

Iran in 2040: The Future Demographic

Mar 2021

Natural increase will be the sole driver of population growth in Iran in 2020-2040. As birth rates fall and longevity climbs, ageing will accelerate with Iran’s median age continuing to be elevated in a regional context. A significant rise in older ...

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Future Demographic

Future Demographic

Kuwait in 2040: The Future Demographic

Feb 2021

Natural increase will be the main driver of population growth in Kuwait up to 2040, while net migration will have a smaller impact. The number of foreign citizens will still increase over this time, but will account for a lower proportion of the ...

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Future Demographic

Future Demographic

United Arab Emirates in 2040: The Future Demographic

Feb 2021

Natural increase will be the main driver of population expansion in the United Arab Emirates in 2020-2040. Net migration rates will be negative or low up to 2040, though reliance on foreign labour means foreign citizens will continue to account for ...

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Strategy Briefing

Strategy Briefing

Voice of the Industry: Consumer Lifestyles

Feb 2021

In the Voice of the Industry (VOI) series, Euromonitor connects with industry professionals to explore trends and innovations. This report draws on insights from a new addition to the series, VOI Lifestyles, and explores how and why businesses are ...

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Future Demographic

Future Demographic

Pakistan in 2040: The Future Demographic

Feb 2021

Natural increase will be the sole driver of swift population growth in Pakistan in 2020-2040, as net migration remains negative. Ageing will be quite slow over this timeframe, with the country remaining extremely young in a regional context due to ...

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Future Demographic

Future Demographic

Kazakhstan in 2040: The Future Demographic

Jan 2021

Elevated rates of natural increase will boost Kazakhstan’s population significantly in 2019-2040. Meanwhile, swift growth in older age groups will prevail impacting on consumer trends somewhat, although elevated birth rates will keep the median age ...

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