Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Future Demographic

Future Demographic

Uganda in 2030: The Future Demographic

Oct 2019

Rapid population expansion in Uganda up to 2030 will be predominantly due to strong positive natural change, encouraged by particularly high birth and fertility rates. Despite a slight rise in median age, low life expectancy and high birth rates mean...

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Future Demographic

Future Demographic

Uruguay in 2030: The Future Demographic

Oct 2019

Population growth in Uruguay up to 2030 will be driven solely by positive, yet declining, natural change. As older groups swell and the under 30 groups decline, ageing will be a key demographic trend, compounded by increasingly high life expectancy ...

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Future Demographic

Future Demographic

Finland in 2030: The Future Demographic

Oct 2019

Population growth in Finland up to 2030 will be exclusively driven by positive net migration, while birth rates will continue to fall and fertility will remain extremely low. With more than a quarter of the population aged over 65 by 2030 the ...

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Future Demographic

Future Demographic

South Korea in 2030: The Future Demographic

Sep 2019

Depopulation is set to occur in South Korea from 2028, as positive net migration is no longer able to counteract negative natural change. With amongst the lowest fertility rates and most elevated life expectancy globally, South Korea’s population ...

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Future Demographic

Future Demographic

Austria in 2030: The Future Demographic

Sep 2019

Positive net migration will be the prominent driver of population growth in Austria up to 2030, despite natural change remaining positive until 2027. The country will become increasingly diverse with over a fifth of the country made up of foreign ...

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Future Demographic

Future Demographic

Angola in 2030: The Future Demographic

Sep 2019

Angola’s exceptionally rapid population growth up to 2030 will be driven by positive natural change due to extremely high birth and fertility rates. Low life expectancy and high birth rates mean that Angola will remain one of the youngest countries ...

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Future Demographic

Future Demographic

Lithuania in 2030: The Future Demographic

Sep 2019

Continued depopulation in Lithuania up to 2030 will be driven mainly by progressively negative natural change, but negative net migration will also contribute. As ageing accelerates Lithuania will continue to be one of the oldest regional countries, ...

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Future Demographic

Future Demographic

Iran in 2030: The Future Demographic

Sep 2019

Population growth in Iran will be driven solely by positive natural change up to 2030. Ageing will remain a key demographic trend, as birth rates fall and life expectancy rises, with the median age remaining extremely high regionally. Unhealthier ...

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Future Demographic

Future Demographic

Venezuela in 2030: The Future Demographic

Aug 2019

Rapid population growth in Venezuela up to 2030 will be driven by positive, albeit declining, natural change. While the ageing trend is set to hasten, comparatively high birth and fertility rates and low life expectancy mean that Venezuela will ...

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Future Demographic

Future Demographic

North Macedonia in 2030: The Future Demographic

Aug 2019

Positive natural change will be the sole driver of population growth in North Macedonia up to 2022, after which point depopulation will occur as deaths begin to surpass births. Meanwhile, the ageing trend will continue to accelerate due to dropping ...

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Future Demographic

Future Demographic

Switzerland in 2030: The Future Demographic

Jul 2019

Strong net migration rates will be the dominant driver of rapid population growth in Switzerland up to 2030. Ageing is set to accelerate as older groups expand swiftly, transforming the demographic landscape further. Life expectancy will continue to ...

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Future Demographic

Future Demographic

Cameroon in 2030: The Future Demographic

Jul 2019

Strong and rising rates of natural change will drive rapid population growth in Cameroon up to 2030. While Cameroon will experience a moderate ageing trend, it will remain one the world’s youngest countries due to extremely high birth rates and low ...

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Future Demographic

Future Demographic

Sweden in 2030: The Future Demographic

Jul 2019

Strong net migration and natural change will drive rapid population growth in Sweden up to 2030. Ageing will be relatively slow due to high birth rates and immigration of young people. Life expectancy will continue to climb, remaining one of the ...

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Future Demographic

Future Demographic

Bulgaria in 2030: The Future Demographic

Jul 2019

Escalating depopulation in Bulgaria up to 2030 will be driven by negative rates of both natural change and net migration. Bulgaria will continue to be the oldest Eastern European country as the ageing trend accelerates, consequently impacting the ...

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Future Demographic

Future Demographic

Egypt in 2030: The Future Demographic

Jul 2019

Positive natural change will drive population growth in Egypt up to 2030. While ageing will accelerate, Egypt will remain an extremely young country in 2030 with nearly 60% of the population aged 30 years or below. Certain health issues will become ...

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Strategy Briefing

Strategy Briefing

Brand New Cities: Consumer Markets of the Future

Jul 2019

New city building runs parallel with the current urbanisation trend - but also with the increasing role developing markets are playing in the global economy. It is estimated that 400-500 newly built cities are in the pipeline over the next 30 years -...

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Future Demographic

Future Demographic

Taiwan in 2030: The Future Demographic

Jul 2019

After peaking in 2022, Taiwan’s population will begin to drop as positive net migration will no longer be able to counteract negative natural change. Ageing, compounded by falling birth rates and increasing life expectancy, will be a key trend ...

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Strategy Briefing

Strategy Briefing

Future of the Family: Generation Z as Homemakers

Jul 2019

Generation Z, the largest population segmentation, is starting to reach adulthood and by the 2030s many will have formed family. With their unique characteristics, Gen Z will shape the future family structure, with households becoming smaller and ...

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Future Demographic

Future Demographic

Philippines in 2030: The Future Demographic

Jul 2019

Rapid population growth in the Philippines up to 2030 will be driven by positive natural change, as net migration remains negative. While the ageing trend will intensify with surging growth in the 60+ cohorts, this will be from a low base. Therefore,...

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Strategy Briefing

Strategy Briefing

Why Population Insights Matter for Business Strategy

Jun 2019

Consumer and labour markets around the world are shaped by population change. Understanding the data and future demographic shifts will enable businesses to prepare, strategise and adapt their products and services to the most important consumer ...

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