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Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Future Demographic

Future Demographic

Uzbekistan in 2030: The Future Demographic

Jan 2020

Uzbekistan’s population will expand rapidly up to 2030, led by high, yet declining, natural increase. Despite a hastening of the ageing trend, Uzbekistan will continue to be a relatively young country as declining birth rates stay strong and life ...

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Future Demographic

Future Demographic

Qatar in 2030: The Future Demographic

Jan 2020

Net migration will remain the dominant driver of population growth in Qatar up to 2030, while foreign citizens will continue to account for an enormous 88% of the total population over this time due to a reliance on foreign labour. The country will ...

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Future Demographic

Future Demographic

Turkmenistan in 2030: The Future Demographic

Jan 2020

Propelled by strong, yet declining, natural increase due to high birth and fertility rates, Turkmenistan’s population will continue to grow at a relatively fast pace up to 2030. While the ageing trend will accelerate, encouraged by drops in the birth...

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Strategy Briefing

Strategy Briefing

Consumers in 2020

Dec 2019

Global consumer expenditure is forecast to account for 56.1% of world GDP in 2020 or USD49.7 trillion in constant terms. This report will provide some key insights from the digital, household, income, expenditure and population perspectives. For ...

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Future Demographic

Future Demographic

Israel in 2030: The Future Demographic

Dec 2019

Substantial population growth in Israel up to 2030 will be driven predominantly by positive natural increase. Ageing will advance and the country will continue to be significantly older than the region overall. Good living standards mean people in ...

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Future Demographic

Future Demographic

Hungary in 2030: The Future Demographic

Dec 2019

Continued depopulation in Hungary up to 2030 will be driven by increasingly negative natural change as birth rates drop, though net migration will remain positive. Ageing, as well as health issues resulting from unhealthier modern lifestyles, will ...

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Future Demographic

Future Demographic

New Zealand in 2030: The Future Demographic

Dec 2019

Population growth in New Zealand in 2018-2030 will be driven by a combination of positive strong, albeit declining, net migration and natural change. Ageing will accelerate rapidly up to 2030 when a fifth of the population will be of retirement age, ...

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Future Demographic

Future Demographic

Portugal in 2030: The Future Demographic

Dec 2019

As natural change becomes increasingly negative Portugal’s population will diminish further up to 2030, despite positive net migration. Older age groups will increase rapidly and ageing will accelerate, causing further transformation of the consumer ...

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Future Demographic

Future Demographic

Croatia in 2030: The Future Demographic

Dec 2019

Depopulation will persist in the coming years as natural change becomes progressively more negative. Ageing will continue to be a key theme as 70+ age cohorts surge and all others decline, altering the consumer landscape. Croatians will live even ...

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Strategy Briefing

Strategy Briefing

The 8 Billion World

Nov 2019

The world will hit the eight billion population landmark by 2024. This growth will bring with it both challenges and opportunities for economies and businesses alike. A growing population can be a boon to economic growth and private consumption if ...

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Future Demographic

Future Demographic

Norway in 2030: The Future Demographic

Nov 2019

Swift population growth in Norway up to 2030 will be driven by a combination of strong net migration and natural change. While the ageing trend will accelerate, it will be relatively slow compared to other regional countries due to high and rising ...

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Future Demographic

Future Demographic

Latvia in 2030: The Future Demographic

Nov 2019

Low birth rates will be the main driver of depopulation in Latvia up to 2030, while negative net migration will also contribute. Latvia will become the third oldest regional country by 2030 as the ageing trend accelerates, putting additional pressure...

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Strategy Briefing

Strategy Briefing

Kids and Tweens in Western Europe: Opportunities in Toys

Nov 2019

Though kids and tweens will experience a declining share in Western Europe‘s total population, rising income, changing value and the move to smaller households will create opportunities for traditional toys and games businesses. Brands need to adapt ...

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Future Demographic

Future Demographic

Greece in 2030: The Future Demographic

Oct 2019

Continued depopulation in Greece up to 2030 will be propelled by negative natural change due to low birth and fertility rates, alongside high death rates. Accelerated ageing, making Greece the oldest regional country by 2030, will be a major ...

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Future Demographic

Future Demographic

Belgium in 2030: The Future Demographic

Oct 2019

A combination of positive net migration and natural change will drive population growth in Belgium up to 2030. Ageing will remain a key theme, as older groups increase rapidly, transforming the demographic landscape. While Belgians live longer than ...

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Future Demographic

Future Demographic

Uganda in 2030: The Future Demographic

Oct 2019

Rapid population expansion in Uganda up to 2030 will be predominantly due to strong positive natural change, encouraged by particularly high birth and fertility rates. Despite a slight rise in median age, low life expectancy and high birth rates mean...

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Future Demographic

Future Demographic

Uruguay in 2030: The Future Demographic

Oct 2019

Population growth in Uruguay up to 2030 will be driven solely by positive, yet declining, natural change. As older groups swell and the under 30 groups decline, ageing will be a key demographic trend, compounded by increasingly high life expectancy ...

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Future Demographic

Future Demographic

Finland in 2030: The Future Demographic

Oct 2019

Population growth in Finland up to 2030 will be exclusively driven by positive net migration, while birth rates will continue to fall and fertility will remain extremely low. With more than a quarter of the population aged over 65 by 2030 the ...

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Future Demographic

Future Demographic

South Korea in 2030: The Future Demographic

Sep 2019

Depopulation is set to occur in South Korea from 2028, as positive net migration is no longer able to counteract negative natural change. With amongst the lowest fertility rates and most elevated life expectancy globally, South Korea’s population ...

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Future Demographic

Future Demographic

Austria in 2030: The Future Demographic

Sep 2019

Positive net migration will be the prominent driver of population growth in Austria up to 2030, despite natural change remaining positive until 2027. The country will become increasingly diverse with over a fifth of the country made up of foreign ...

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