Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Future Demographic

Future Demographic

Nigeria in 2040: The Future Demographic

Mar 2021

Natural increase will be the main driver of strong population growth in Nigeria in 2020-2040, ensuring it continues to be the largest regional country. As many young people enter working age over this timeframe, Nigeria could benefit from a ...

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Future Demographic

Future Demographic

Iran in 2040: The Future Demographic

Mar 2021

Natural increase will be the sole driver of population growth in Iran in 2020-2040. As birth rates fall and longevity climbs, ageing will accelerate with Iran’s median age continuing to be elevated in a regional context. A significant rise in older ...

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Future Demographic

Future Demographic

Kuwait in 2040: The Future Demographic

Feb 2021

Natural increase will be the main driver of population growth in Kuwait up to 2040, while net migration will have a smaller impact. The number of foreign citizens will still increase over this time, but will account for a lower proportion of the ...

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Future Demographic

Future Demographic

United Arab Emirates in 2040: The Future Demographic

Feb 2021

Natural increase will be the main driver of population expansion in the United Arab Emirates in 2020-2040. Net migration rates will be negative or low up to 2040, though reliance on foreign labour means foreign citizens will continue to account for ...

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Strategy Briefing

Strategy Briefing

Voice of the Industry: Consumer Lifestyles

Feb 2021

In the Voice of the Industry (VOI) series, Euromonitor connects with industry professionals to explore trends and innovations. This report draws on insights from a new addition to the series, VOI Lifestyles, and explores how and why businesses are ...

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Future Demographic

Future Demographic

Pakistan in 2040: The Future Demographic

Feb 2021

Natural increase will be the sole driver of swift population growth in Pakistan in 2020-2040, as net migration remains negative. Ageing will be quite slow over this timeframe, with the country remaining extremely young in a regional context due to ...

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Future Demographic

Future Demographic

Kazakhstan in 2040: The Future Demographic

Jan 2021

Elevated rates of natural increase will boost Kazakhstan’s population significantly in 2019-2040. Meanwhile, swift growth in older age groups will prevail impacting on consumer trends somewhat, although elevated birth rates will keep the median age ...

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Future Demographic

Future Demographic

Morocco in 2040: The Future Demographic

Jan 2021

Natural increase will be the sole driver of population growth in Morocco in 2019-2040, as net migration remains negative. Ageing will accelerate as birth rates drop further and longevity climbs, transforming consumer trends somewhat as population ...

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Strategy Briefing

Strategy Briefing

Engaging Millennials and Generation Z in the Coronavirus Era

Jan 2021

Engaging millennials and Generation Z consumers matters now more than ever, as the disruptions experienced by these unique generations since the outbreak of Coronavirus (COVID-19) have accelerated both challenges and opportunities for businesses. To ...

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Future Demographic

Future Demographic

Dominican Republic in 2040: The Future Demographic

Jan 2021

Natural increase will be the sole driver of population expansion in the Dominican Republic up to 2040. While ageing will be a key trend, with rapid growth in the elderly and a decline in the younger age groups, the country will remain relatively ...

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Strategy Briefing

Strategy Briefing

Consumers in 2021

Dec 2020

Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights ...

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Strategy Briefing

Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution...

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Future Demographic

Future Demographic

United Kingdom in 2040: The Future Demographic

Dec 2020

Positive net migration will be the main driver of UK population growth in 2019-2040. Ageing will be a key demographic trend over this time, transforming consumer trends and putting further pressure on state resources. Immigrants will make up over a ...

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Future Demographic

Future Demographic

South Africa in 2040: The Future Demographic

Dec 2020

Natural increase and modest net migration rates should drive population growth in South Africa in 2019-2040. While ageing will be rapid as birth rates decline and longevity rises, South Africa will remain a relatively young country in a global ...

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Future Demographic

Future Demographic

Singapore in 2040: The Future Demographic

Dec 2020

Positive net migration will be the key driver of population growth in Singapore in 2019-2040. Ageing, compounded by low birth rates and rising longevity, will remain a key demographic trend which is set to transform the consumer landscape further, as...

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Future Demographic

Future Demographic

China in 2040: The Future Demographic

Dec 2020

China‘s population is set to peak in 2029, after which point it will decline due to natural change turning negative. Consumer trends should transform and further pressure will be put on state resources as the population ages rapidly up to 2040, ...

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Future Demographic

Future Demographic

Germany in 2040: The Future Demographic

Nov 2020

After peaking in 2024, depopulation will occur in Germany up to 2040 as falling net migration rates are no longer able to mitigate increasingly negative natural change. As birth rates drop and longevity climbs, ageing will accelerate transforming ...

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Future Demographic

Future Demographic

Chile in 2040: The Future Demographic

Nov 2020

Population expansion in Chile in 2019-2040 will be driven by natural increase. Ageing will speed up, transforming consumer trends and putting increased pressure on state resources. Urban shift will remain rapid, as Santiago continues to dominate the ...

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Future Demographic

Future Demographic

Ecuador in 2040: The Future Demographic

Nov 2020

Natural increase will be the main driver of population growth in Ecuador up to 2040. Rising longevity and falling birth rates will accelerate the ageing trend, with fast growth in older cohorts, but Ecuador will remain relatively young in a regional ...

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Future Demographic

Future Demographic

Indonesia in 2040: The Future Demographic

Nov 2020

Comparatively rapid population growth in Indonesia in 2019-2040 will be exclusively driven by natural increase, as net migration remains negative. While the ageing trend will be boosted by falling birth rates and climbing longevity, Indonesia will ...

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