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Strategy Briefing
Portable Consumer Electronics in Asia Pacific
Oct 2018
US$1,325Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Asia Pacific is the largest and fastest growing region for portable consumer electronics globally over the forecast period. Currently, it still lags significantly in terms of units per capita due to consumers’ low disposable income. As most products such as smartphones, imaging devices and portable players reach their saturation point, companies are looking for new product innovations. This results in the rise of wearable electronics and wireless speakers in search for future growth.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Huge growth potential for top two countries in Asia
China is the largest market, with 48% volume share of regional portable consumer electronics sales in 2018. It is also the country with second highest absolute forecast growth from 2018 to 2023. India is the second largest market, with 25% volume share. The untapped market means that it is ranked first in terms of absolute growth over the forecast period.
High utility of smartphones dominate in portable electronics
Mobile phones continue to dominate the industry as smartphones have become a necessity rather than luxury. The uses of smartphones and their applications are endless, ranging from photo-taking, web surfing, accessing social media platforms, communicating and even mobile payments.Internet retailing records fastest growth rate Internet penetration rates and consumers’ confidence in online shopping continue to increase in Asia Pacific. With consistent improvements made to online payment services, security and reliability, internet retailing channel is set to record high growth as consumers in Asia Pacific feel comfortable and confident making online transactions.
Chinese companies gained largest market share
With huge financial backing and investments, Chinese companies are able to expand aggressively into other domestic cities and countries with their affordable smartphone models that are targeted towards the mass market.
Smart wireless speakers and wearable electronics keep things interesting
Since the introduction of the revolutionary smartphones more than a decade ago, portable electronics industry has seen declining growth as most products become obsolete or saturated in the markets. Smart wireless speakers and wearable electronics are shaking things up as they provide fresh and innovative way of interactions with consumers.
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Introduction
Scope
Key findings
Regional Overview
Asia Pacific takes lion share of portable consumer electronics sales
Wireless speakers and wearable electronics spearhead growth
Wearable electronics and portable players grow on the back of novelty
Developing markets show signs of strong mobile phones growth
Growth of mobile phones remain stable while wearable electronics surge
Perpetual reliance on smartphones sustains growth
Smartphones dominate while wireless speakers record strong growth
Electronics and appliance specialist retailers continue to lead sales
Non-store retailing rises for smaller electronic devices
Leading Companies and Brands
Huge capital investments deter growth of smaller companies
Companies targeting mass market gain largest market share
Massive population of China and India present opportunities
Chinese companies gain volume share through inexpensive smartphones
Forecast Projections
Untapped Asian markets are opportunities for growth
Growth driven by product substitution and new product innovations
Country Snapshots
China: market context
China: competitive and retail landscape
India: market context
India: competitive and retail landscape
Japan: market context
Japan: competitive and retail landscape
Indonesia: market context
Indonesia: competitive and retail landscape
South Korea: market context
South Korea: competitive and retail landscape
Philippines: market context
Philippines: competitive and retail landscape
Thailand: market context
Thailand: competitive and retail landscape
Vietnam: market context
Vietnam: competitive and retail landscape
Malaysia: market context
Malaysia: competitive and retail landscape
Taiwan: market context
Taiwan: competitive and retail landscape
Hong Kong, China: market context
Hong Kong, China: competitive and retail landscape
Singapore: market context
Singapore: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- How Luxury is Vulnerable to a Cold Climate | Dec 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Country Reports
- Consumer Electronics in Argentina | Aug 2019
- Consumer Electronics in Australia | Aug 2019
- Consumer Electronics in Austria | Aug 2019
- Consumer Electronics in Brazil | Nov 2019
- Consumer Electronics in Canada | Sep 2020
- Consumer Electronics in Chile | Aug 2019
- Consumer Electronics in China | Sep 2020
- Consumer Electronics in Colombia | Aug 2019
- Consumer Electronics in Denmark | Sep 2020
- Consumer Electronics in Egypt | Aug 2019
- Consumer Electronics in France | Aug 2020
- Consumer Electronics in Germany | Aug 2019
- Consumer Electronics in Greece | Aug 2019
- Consumer Electronics in Hong Kong, China | Aug 2019
- Consumer Electronics in Hungary | Aug 2019
- Consumer Electronics in India | Sep 2019
- Consumer Electronics in Indonesia | Aug 2020
- Consumer Electronics in Israel | Aug 2019
- Consumer Electronics in Italy | Aug 2020
- Consumer Electronics in Japan | Sep 2020
- Consumer Electronics in Malaysia | Sep 2020
- Consumer Electronics in Mexico | Aug 2019
- Consumer Electronics in Morocco | Aug 2019
- Consumer Electronics in Nigeria | Aug 2019
- Consumer Electronics in Norway | Aug 2019
- Consumer Electronics in Poland | Aug 2019
- Consumer Electronics in Portugal | Aug 2019
- Consumer Electronics in Romania | Aug 2019
- Consumer Electronics in Russia | Aug 2020
- Consumer Electronics in Saudi Arabia | Aug 2019
- Consumer Electronics in Singapore | Aug 2019
- Consumer Electronics in South Africa | Sep 2019
- Consumer Electronics in South Korea | Aug 2019
- Consumer Electronics in Spain | Sep 2020
- Consumer Electronics in Sweden | Sep 2020
- Consumer Electronics in Taiwan | Aug 2019
- Consumer Electronics in Thailand | Sep 2020
- Consumer Electronics in the Czech Republic | Aug 2019
- Consumer Electronics in the Netherlands | Aug 2019
- Consumer Electronics in the Philippines | Sep 2020
- Consumer Electronics in the United Arab Emirates | Aug 2019
- Consumer Electronics in the United Kingdom | Aug 2020
- Consumer Electronics in the US | Sep 2020
- Consumer Electronics in Turkey | Aug 2019
- Consumer Electronics in Ukraine | Aug 2019
- Consumer Electronics in Venezuela | Aug 2018
- Consumer Electronics in Vietnam | Aug 2019
Complete Catalogue
Strategy Reports
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- How Luxury is Vulnerable to a Cold Climate | Dec 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Country Reports
- Consumer Electronics in Argentina | Aug 2019
- Consumer Electronics in Australia | Aug 2019
- Consumer Electronics in Austria | Aug 2019
- Consumer Electronics in Brazil | Nov 2019
- Consumer Electronics in Canada | Sep 2020
- Consumer Electronics in Chile | Aug 2019
- Consumer Electronics in China | Sep 2020
- Consumer Electronics in Colombia | Aug 2019
- Consumer Electronics in Denmark | Sep 2020
- Consumer Electronics in Egypt | Aug 2019
- Consumer Electronics in France | Aug 2020
- Consumer Electronics in Germany | Aug 2019
- Consumer Electronics in Greece | Aug 2019
- Consumer Electronics in Hong Kong, China | Aug 2019
- Consumer Electronics in Hungary | Aug 2019
- Consumer Electronics in India | Sep 2019
- Consumer Electronics in Indonesia | Aug 2020
- Consumer Electronics in Israel | Aug 2019
- Consumer Electronics in Italy | Aug 2020
- Consumer Electronics in Japan | Sep 2020
- Consumer Electronics in Malaysia | Sep 2020
- Consumer Electronics in Mexico | Aug 2019
- Consumer Electronics in Morocco | Aug 2019
- Consumer Electronics in Nigeria | Aug 2019
- Consumer Electronics in Norway | Aug 2019
- Consumer Electronics in Poland | Aug 2019
- Consumer Electronics in Portugal | Aug 2019
- Consumer Electronics in Romania | Aug 2019
- Consumer Electronics in Russia | Aug 2020
- Consumer Electronics in Saudi Arabia | Aug 2019
- Consumer Electronics in Singapore | Aug 2019
- Consumer Electronics in South Africa | Sep 2019
- Consumer Electronics in South Korea | Aug 2019
- Consumer Electronics in Spain | Sep 2020
- Consumer Electronics in Sweden | Sep 2020
- Consumer Electronics in Taiwan | Aug 2019
- Consumer Electronics in Thailand | Sep 2020
- Consumer Electronics in the Czech Republic | Aug 2019
- Consumer Electronics in the Netherlands | Aug 2019
- Consumer Electronics in the Philippines | Sep 2020
- Consumer Electronics in the United Arab Emirates | Aug 2019
- Consumer Electronics in the United Kingdom | Aug 2020
- Consumer Electronics in the US | Sep 2020
- Consumer Electronics in Turkey | Aug 2019
- Consumer Electronics in Ukraine | Aug 2019
- Consumer Electronics in Venezuela | Aug 2018
- Consumer Electronics in Vietnam | Aug 2019