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Strategy Briefing

Portable Consumer Electronics in Asia Pacific

Oct 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Asia Pacific is the largest and fastest growing region for portable consumer electronics globally over the forecast period. Currently, it still lags significantly in terms of units per capita due to consumers’ low disposable income. As most products such as smartphones, imaging devices and portable players reach their saturation point, companies are looking for new product innovations. This results in the rise of wearable electronics and wireless speakers in search for future growth.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Huge growth potential for top two countries in Asia

China is the largest market, with 48% volume share of regional portable consumer electronics sales in 2018. It is also the country with second highest absolute forecast growth from 2018 to 2023. India is the second largest market, with 25% volume share. The untapped market means that it is ranked first in terms of absolute growth over the forecast period.

High utility of smartphones dominate in portable electronics

Mobile phones continue to dominate the industry as smartphones have become a necessity rather than luxury. The uses of smartphones and their applications are endless, ranging from photo-taking, web surfing, accessing social media platforms, communicating and even mobile payments.Internet retailing records fastest growth rate Internet penetration rates and consumers’ confidence in online shopping continue to increase in Asia Pacific. With consistent improvements made to online payment services, security and reliability, internet retailing channel is set to record high growth as consumers in Asia Pacific feel comfortable and confident making online transactions.

Chinese companies gained largest market share

With huge financial backing and investments, Chinese companies are able to expand aggressively into other domestic cities and countries with their affordable smartphone models that are targeted towards the mass market.

Smart wireless speakers and wearable electronics keep things interesting

Since the introduction of the revolutionary smartphones more than a decade ago, portable electronics industry has seen declining growth as most products become obsolete or saturated in the markets. Smart wireless speakers and wearable electronics are shaking things up as they provide fresh and innovative way of interactions with consumers.

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Introduction

Scope

Key findings

Regional Overview

Asia Pacific takes lion share of portable consumer electronics sales

Wireless speakers and wearable electronics spearhead growth

Wearable electronics and portable players grow on the back of novelty

Developing markets show signs of strong mobile phones growth

Growth of mobile phones remain stable while wearable electronics surge

Perpetual reliance on smartphones sustains growth

Smartphones dominate while wireless speakers record strong growth

Electronics and appliance specialist retailers continue to lead sales

Non-store retailing rises for smaller electronic devices

Leading Companies and Brands

Huge capital investments deter growth of smaller companies

Companies targeting mass market gain largest market share

Massive population of China and India present opportunities

Chinese companies gain volume share through inexpensive smartphones

Forecast Projections

Untapped Asian markets are opportunities for growth

Growth driven by product substitution and new product innovations

Country Snapshots

China: market context

China: competitive and retail landscape

India: market context

India: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Why buy this report?

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Megatrends

Strategy Briefing

Portable Consumer Electronics in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Huge growth potential for top two countries in Asia

High utility of smartphones dominate in portable electronics

Chinese companies gained largest market share

Smart wireless speakers and wearable electronics keep things interesting

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Asia Pacific takes lion share of portable consumer electronics sales

Wireless speakers and wearable electronics spearhead growth

Wearable electronics and portable players grow on the back of novelty

Developing markets show signs of strong mobile phones growth

Growth of mobile phones remain stable while wearable electronics surge

Perpetual reliance on smartphones sustains growth

Smartphones dominate while wireless speakers record strong growth

Electronics and appliance specialist retailers continue to lead sales

Non-store retailing rises for smaller electronic devices

Leading Companies and Brands

Huge capital investments deter growth of smaller companies

Companies targeting mass market gain largest market share

Massive population of China and India present opportunities

Chinese companies gain volume share through inexpensive smartphones

Forecast Projections

Untapped Asian markets are opportunities for growth

Growth driven by product substitution and new product innovations

Country Snapshots

China: market context

China: competitive and retail landscape

India: market context

India: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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