Portable Consumer Electronics in Middle East and Africa

Delivery

This report comes in PPT.

Key findings

Consumer demand for portable consumer electronics remains strong

Volume sales of portable consumer electronics in the Middle East and Africa are forecast to see significant growth over 2015-2020, with a CAGR of 9%. Saudi Arabia, South Africa and the United Arab Emirates will be the three countries driving growth in the region. However, there exist many opportunities for future growth in the less developed economies, and there are indications that the growth rate will increase rapidly in the near future.

Smartphones dominate the market

Smartphones accounted for 63% of total volume sales in 2020, and will continue to shape the performance of portable consumer electronics. Further advancements in smartphone technology and the increasing functionality of these products will maintain their attractiveness to consumers in the region. The development of more sophisticated mobile networks (4G, 4.5G and 5G) will also boost the popularity and usage of smartphones.

E-commerce is rapidly increasing its share of sales

Internet retailing grew very strongly during the Coronavirus (COVID-19) outbreak, as many consumers switched from store-based shopping to e-commerce. Electronics and appliance specialist retailers in the Middle East and Africa will thus transition to more advanced e-commerce distribution, although store-based retailers will still lead sales in the region over the forecast period.

Smart wearables is the most dynamic category

Smart wearables will continue to see strong growth. Players are positioning these products as a solution for consumers concerned about their health, sports performance and sleep, helping them to evaluate their daily activities. The pandemic could contribute to growth, as consumers become more concerned about their health and fitness.