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Strategy Briefing

Portable Consumer Electronics in Western Europe

Aug 2018

US$1,325

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About This Report

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As one of the largest markets, Western Europe seems to be the most mature market at the moment. While single subcategories such as Wearables and Portable Speakers are thriving, more established categories such as smartphones struggle in Germany and Northern European markets. Overall, new categories have not been able to absorb declining volumes in more established categories. However, the companies at the top remained unchanged to previous years and are poised to keep their ranks in future.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Maturity calls for faster innovation

Western Europe appears to be the most mature market in the Portable Consumer Electronics industry so far. This calls for faster innovation from manufacturers in order to retain customers.

Mobile phones still important for the industry

Mobile phones are still the backbone of the entire Portable Consumer Electronics industry. However, volume growth is slowing down or even declining already. The industry has to find new ways to stay profitable through innovation in other categories.

Wearables seem promising

Among all Portable Consumer categories, Wearables appear to be the most promising as they have outpaced all other categories over the review period. The next step is to push consumers from using Activity Wearables to Smart Wearables, offering greater customization opportunities.

Specialist Retailers remain consumers’ favourite retail channel

Although Internet Retailing has been picking up pace very fast over the last couple of years, Specialist Retailers still hold the majority in terms of retail channel distribution across the entire Western European region.

Strong focus on most important countries

Companies focus their efforts mostly on the largest Western European markets such as the UK, Germany, France and Italy. However, Spain and Turkey also appear to be pushing into this group of countries.

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Introduction

Scope

Key findings

Regional Overview

Western Europe stays steady

Mature markets, little innovation

Mobile phones drive entire industry, but speakers are picking up

Will wearables drive future growth across the region?

Smartphones remain the industry’s backbone, but growth decreases

Wireless speakers and wearables drive growth in largest markets

Specialist retailers remain strong, but struggle to maintain shares

Leading Companies and Brands

Leaving a gap in the middle, premiumisation seems to kick in

Huawei makes its way among the top three in Western Europe

The industry focuses on UK, Germany, Italy and France

Two incumbents and loads of movement

Forecast Projections

Is Western Europe caught up in a zero sum game?

Country Snapshots

United Kingdom: market context

United Kingdom: competitive and retail landscape

Germany: market context

Germany: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Portable Consumer Electronics in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Maturity calls for faster innovation

Mobile phones still important for the industry

Wearables seem promising

Specialist Retailers remain consumers’ favourite retail channel

Strong focus on most important countries

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Western Europe stays steady

Mature markets, little innovation

Mobile phones drive entire industry, but speakers are picking up

Will wearables drive future growth across the region?

Smartphones remain the industry’s backbone, but growth decreases

Wireless speakers and wearables drive growth in largest markets

Specialist retailers remain strong, but struggle to maintain shares

Specialist retailers remain strong, but struggle to maintain shares

Leading Companies and Brands

Leaving a gap in the middle, premiumisation seems to kick in

Huawei makes its way among the top three in Western Europe

The industry focuses on UK, Germany, Italy and France

Two incumbents and loads of movement

Forecast Projections

Is Western Europe caught up in a zero sum game?

Is Western Europe caught up in a zero sum game?

Country Snapshots

United Kingdom: market context

United Kingdom: competitive and retail landscape

Germany: market context

Germany: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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