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Strategy Briefing
Portable Consumer Electronics in Western Europe
Aug 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
As one of the largest markets, Western Europe seems to be the most mature market at the moment. While single subcategories such as Wearables and Portable Speakers are thriving, more established categories such as smartphones struggle in Germany and Northern European markets. Overall, new categories have not been able to absorb declining volumes in more established categories. However, the companies at the top remained unchanged to previous years and are poised to keep their ranks in future.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Maturity calls for faster innovation
Western Europe appears to be the most mature market in the Portable Consumer Electronics industry so far. This calls for faster innovation from manufacturers in order to retain customers.
Mobile phones still important for the industry
Mobile phones are still the backbone of the entire Portable Consumer Electronics industry. However, volume growth is slowing down or even declining already. The industry has to find new ways to stay profitable through innovation in other categories.
Wearables seem promising
Among all Portable Consumer categories, Wearables appear to be the most promising as they have outpaced all other categories over the review period. The next step is to push consumers from using Activity Wearables to Smart Wearables, offering greater customization opportunities.
Specialist Retailers remain consumers’ favourite retail channel
Although Internet Retailing has been picking up pace very fast over the last couple of years, Specialist Retailers still hold the majority in terms of retail channel distribution across the entire Western European region.
Strong focus on most important countries
Companies focus their efforts mostly on the largest Western European markets such as the UK, Germany, France and Italy. However, Spain and Turkey also appear to be pushing into this group of countries.
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Introduction
Scope
Key findings
Regional Overview
Western Europe stays steady
Mature markets, little innovation
Mobile phones drive entire industry, but speakers are picking up
Will wearables drive future growth across the region?
Smartphones remain the industry’s backbone, but growth decreases
Wireless speakers and wearables drive growth in largest markets
Specialist retailers remain strong, but struggle to maintain shares
Specialist retailers remain strong, but struggle to maintain shares
Leading Companies and Brands
Leaving a gap in the middle, premiumisation seems to kick in
Huawei makes its way among the top three in Western Europe
The industry focuses on UK, Germany, Italy and France
Two incumbents and loads of movement
Forecast Projections
Is Western Europe caught up in a zero sum game?
Is Western Europe caught up in a zero sum game?
Country Snapshots
United Kingdom: market context
United Kingdom: competitive and retail landscape
Germany: market context
Germany: competitive and retail landscape
France: market context
France: competitive and retail landscape
Italy: market context
Italy: competitive and retail landscape
Spain: market context
Spain: competitive and retail landscape
Turkey: market context
Turkey: competitive and retail landscape
Netherlands: market context
Netherlands: competitive and retail landscape
Sweden: market context
Sweden: competitive and retail landscape
Portugal: market context
Portugal: competitive and retail landscape
Austria: market context
Austria: competitive and retail landscape
Norway: market context
Norway: competitive and retail landscape
Denmark: market context
Denmark: competitive and retail landscape
Greece: market context
Greece: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Consumer Electronics in Saudi Arabia | Oct 2020
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- Consumer Electronics in the Philippines | Sep 2020
- Consumer Electronics in the United Arab Emirates | Oct 2020
- Consumer Electronics in the United Kingdom | Aug 2020
- Consumer Electronics in the US | Sep 2020
- Consumer Electronics in Turkey | Sep 2020
- Consumer Electronics in Ukraine | Oct 2020
- Consumer Electronics in Venezuela | Aug 2018
- Consumer Electronics in Vietnam | Oct 2020
Complete Catalogue
Strategy Reports
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- How Luxury is Vulnerable to a Cold Climate | Dec 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Country Reports
- Consumer Electronics in Argentina | Oct 2020
- Consumer Electronics in Australia | Oct 2020
- Consumer Electronics in Austria | Oct 2020
- Consumer Electronics in Brazil | Nov 2020
- Consumer Electronics in Canada | Sep 2020
- Consumer Electronics in Chile | Oct 2020
- Consumer Electronics in China | Sep 2020
- Consumer Electronics in Colombia | Oct 2020
- Consumer Electronics in Denmark | Sep 2020
- Consumer Electronics in Egypt | Oct 2020
- Consumer Electronics in France | Aug 2020
- Consumer Electronics in Germany | Oct 2020
- Consumer Electronics in Greece | Oct 2020
- Consumer Electronics in Hong Kong, China | Sep 2020
- Consumer Electronics in Hungary | Oct 2020
- Consumer Electronics in India | Sep 2020
- Consumer Electronics in Indonesia | Aug 2020
- Consumer Electronics in Israel | Oct 2020
- Consumer Electronics in Italy | Aug 2020
- Consumer Electronics in Japan | Sep 2020
- Consumer Electronics in Malaysia | Sep 2020
- Consumer Electronics in Mexico | Oct 2020
- Consumer Electronics in Morocco | Oct 2020
- Consumer Electronics in Nigeria | Oct 2020
- Consumer Electronics in Norway | Sep 2020
- Consumer Electronics in Poland | Oct 2020
- Consumer Electronics in Portugal | Oct 2020
- Consumer Electronics in Romania | Oct 2020
- Consumer Electronics in Russia | Aug 2020
- Consumer Electronics in Saudi Arabia | Oct 2020
- Consumer Electronics in Singapore | Oct 2020
- Consumer Electronics in South Africa | Oct 2020
- Consumer Electronics in South Korea | Oct 2020
- Consumer Electronics in Spain | Sep 2020
- Consumer Electronics in Sweden | Sep 2020
- Consumer Electronics in Taiwan | Oct 2020
- Consumer Electronics in Thailand | Sep 2020
- Consumer Electronics in the Czech Republic | Oct 2020
- Consumer Electronics in the Netherlands | Sep 2020
- Consumer Electronics in the Philippines | Sep 2020
- Consumer Electronics in the United Arab Emirates | Oct 2020
- Consumer Electronics in the United Kingdom | Aug 2020
- Consumer Electronics in the US | Sep 2020
- Consumer Electronics in Turkey | Sep 2020
- Consumer Electronics in Ukraine | Oct 2020
- Consumer Electronics in Venezuela | Aug 2018
- Consumer Electronics in Vietnam | Oct 2020