The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2018
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As one of the largest markets, Western Europe seems to be the most mature market at the moment. While single subcategories such as Wearables and Portable Speakers are thriving, more established categories such as smartphones struggle in Germany and Northern European markets. Overall, new categories have not been able to absorb declining volumes in more established categories. However, the companies at the top remained unchanged to previous years and are poised to keep their ranks in future.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Western Europe appears to be the most mature market in the Portable Consumer Electronics industry so far. This calls for faster innovation from manufacturers in order to retain customers.
Mobile phones are still the backbone of the entire Portable Consumer Electronics industry. However, volume growth is slowing down or even declining already. The industry has to find new ways to stay profitable through innovation in other categories.
Among all Portable Consumer categories, Wearables appear to be the most promising as they have outpaced all other categories over the review period. The next step is to push consumers from using Activity Wearables to Smart Wearables, offering greater customization opportunities.
Although Internet Retailing has been picking up pace very fast over the last couple of years, Specialist Retailers still hold the majority in terms of retail channel distribution across the entire Western European region.
Companies focus their efforts mostly on the largest Western European markets such as the UK, Germany, France and Italy. However, Spain and Turkey also appear to be pushing into this group of countries.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.