Portable Players

Market research on the portable players industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Portable Players in Brazil

Nov 2020

Despite COVID-19, the portable players category still registered double-digit growth in 2020. This was driven by the positive performance of wireless speakers, as every other category saw steeper negative growth, or in the case of e-readers, dropped ...

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Portable Players in Chile

Oct 2020

As the only product recording increasing sales in portable players, the penetration of wireless speakers continues to rise within Chilean households. Given the increasing focus of top players such as Sony on more expensive models, with the entry of ...

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Portable Players in Singapore

Oct 2020

COVID-19 is set to have a mixed impact on portable players, with portable media players of all kinds showing a steeper decline, while wireless speakers continue to perform strongly, boosted by a growing focus on simple-to-install home entertainment....

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Portable Players in Austria

Oct 2020

Beyond the lockdown, COVID-19 is still influencing the behaviour of Austrian consumers as they are spending further time at home. A lot of consumers have therefore taken the opportunity to invest in their home entertainment as uncertainty remains ...

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Portable Players in Morocco

Oct 2020

2020 saw the portable players category continue the performance of 2019, with products demonstrating largely negative growth, with the exception of wireless speakers. The latter category’s positive performance was maintained despite COVID-19, due to ...

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Portable Players in Hungary

Oct 2020

In 2020, driven by the popularity of wireless speakers, portable players recorded retail volume growth. Wireless speakers are appreciated by Hungarians for providing good sound quality, easy usability and portability so that they can be used both ...

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Portable Players in South Korea

Oct 2020

Portable players as a whole continues to record positive volume sales growth, although this is down to the now dominant wireless speakers category. Wireless speakers are already popular due to their flexibility and increasing multifunctionality. ...

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Portable Players in Vietnam

Oct 2020

With non-grocery stores being forced to shut under lockdown rules for most of April, consumers took to buying wireless speakers online, with the “hometainment” trend driving sales. These devices are relatively inexpensive and therefore the ...

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Portable Players in Mexico

Oct 2020

In 2020, portable players is expected to maintain a similar double-digit retail volume growth rate to that seen in the previous year, with little impact anticipated from COVID-19. Despite the economic impact of the measures taken to combat the spread...

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Portable Players in Poland

Oct 2020

Despite a general tightening of belts as a result of the economic impact of the measures taken to control the spread of COVID-19, consumers were still prepared to spend money on products that offer convenience and value for money, with a good example...

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Portable Players in Colombia

Oct 2020

Despite the increasing need for home entertainment during the long periods of quarantine during the COVID-19 epidemic, the economic impacts of the outbreak are forcing many consumers to focus their limited budgets on more essential items such as food...

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Portable Players in Israel

Oct 2020

2020 saw the portable players category maintain the performance of 2019 despite COVID-19. This was thanks to the growth demonstrated by wireless speakers, and the relatively healthy performance of e-readers. Wireless speakers' growth continued with ...

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Portable Players in Germany

Oct 2020

One of the handful of consumer electronics products to still be recording increasing volume sales during 2020, even after the COVID-19 pandemic hit the country, wireless speakers has also been the growth driver of the otherwise shrinking portable ...

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Portable Players in Egypt

Oct 2020

As the dominant category in both retail volume and value terms, wireless speakers continued to drive the performance of portable players in Egypt towards the end of the review period, while demand for portable media players has continued to decline ...

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Portable Players in Greece

Oct 2020

Demand for most product types within portable players in Greece is in long-term decline. As is the case with many other areas of the consumer electronics market, this is primarily due to cannibalisation by smartphones – and to a lesser extent by ...

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Portable Players in Australia

Oct 2020

Overall portable players have been experiencing some impact of the COVID-19 pandemic. E-readers volume sales have continued dropping in 2020, while wireless speakers have been experiencing a slight boost during the pandemic. As Australians were in ...

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Portable Players in the Czech Republic

Oct 2020

Consumers rely on their smartphones now more than ever and particularly since the relatively recent convergence of multimedia such as music, videos and photography. In turn, volume sales of portable multimedia players—the leader in volume sales terms...

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Portable Players in the United Arab Emirates

Oct 2020

The demand for portable media players is set to continue declining drastically in 2020, due to both increased price-sensitivity, and a lack of need for portable devices due to home seclusion and lockdowns. In addition, the growing popularity of ...

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Portable Players in Nigeria

Oct 2020

The growing young adult population, who craved music and fun during the lockdown arising from the COVID-19 pandemic, maintained demand for wireless speakers in 2020, with only a marginal decrease from 2019. Furthermore, working from home and ...

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Portable Players in Ukraine

Oct 2020

In 2020, driven by the popularity of wireless speakers, portable players recorded double-digit retail volume growth. Wireless speakers have benefited from the increased penetration of smartphones and are popular amongst younger consumers leading an ...

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