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Portable Players

Market research on the portable players industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Portable Players in Canada

Sep 2020

Although sales of portable players have been in heavy decline for years, with the notable exception of wireless speakers, the pandemic has reduced demand further in 2020, narrowing sales distribution and causing consumers to cut back significantly on...

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Portable Players in the US

Sep 2020

Portable players experienced declining demand in Q2 2020 as price-sensitive local consumers curbed their expenditure on discretionary items as the pandemic emerged, and economic instability set in. However, whilst this scenario served to exacerbate a...

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Portable Players in Sweden

Sep 2020

The outbreak of COVID-19 in Sweden is expected to result in a double-digit decline in volume growth for 2020, whereas volume growth in 2019 was positive, at 3%. This is driven by a deepening of declines for e-readers and portable media players, while...

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Portable Players in Spain

Sep 2020

While growth rates will be well down on 2019 due to the economic shock of COVID-19, wireless speakers is the only portable players category expected to see volume and current value sales increase over 2020 as a whole. Its expansion will continue to ...

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Portable Players in Denmark

Sep 2020

Despite tightening of belts in 2020 as unemployment rises during the pandemic, a significant number of consumers will still spend money on products that offer convenience and value for money. With quarantine keeping people at home, wireless speakers ...

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Portable Players in Malaysia

Sep 2020

The outbreak of COVID-19 in Malaysia is set to result in a decline in volume growth for 2020, whereas volume growth in 2019 was positive, at 7%. This decline is driven by significant double-digit declines for all portable media players; a result ...

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Portable Players in Japan

Sep 2020

With consumers forced to spend more time at home this has had a mixed impact on sales of portable players in 2020. Portable media players was already under pressure towards the end of the review period with consumers increasingly relying on their ...

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Portable Players in Thailand

Sep 2020

During the digital age, many devices are becoming smaller. Thai consumers have generally responded positively to wireless devices, especially speakers. There are many brands available, demonstrating the level of competition in this category. Thus, ...

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Portable Players in China

Sep 2020

Portable players is projected to continue recording growth in retail volume terms in 2020, despite the challenges posed by COVID-19 and the lockdown. Trapped at home there has been an increased demand for products that can improve and/or enhance the ...

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Portable Players in France

Aug 2020

Demand for e-readers and portable media players has been falling for several years in France, primarily due to cannibalisation by smartphones. Rates of volume sales decline for both product types look set to deepen in 2020 due to the impact of ...

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Portable Players in Russia

Aug 2020

Demand for portable media players in Russia continued to be primarily driven by wireless speakers going into 2020, with the latter rapidly gaining in popularity over the review period due to its innovation and flexibility in terms of portability in, ...

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Portable Players in the United Kingdom

Aug 2020

COVID-19 is set to significantly slow growth in portable players, from 28% in 2019 to 13% in 2020, as many consumers opt out of purchases they consider to be unnecessary. However, the impact has varied considerably from product to product, with ...

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Portable Players in Indonesia

Aug 2020

Portable players is expected to see a double-digit retail volume decline in 2020 overall. In the first half of 2020, retail outlets were forced to close in some areas due to COVID-19, which hampered distribution and therefore sales. Meanwhile, the ...

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Portable Players in Italy

Aug 2020

With strong advertising support and investment from major players such as Amazon’s Audible, audio books are witnessing a surge in interest amongst Italian consumers. This has been supported by the hectic lifestyles of modern consumers, which have ...

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Portable Players in Brazil

Nov 2019

Consuming entertainment is evermore omnipresent across the globe, with Brazilians no different. According to Euromonitor’s Lifestyles survey data, consumers demonstrate an increased need to experience more, with over 60% of Brazilians agreeing with ...

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Portable Players in South Africa

Sep 2019

Wireless speakers is the only product that is registering growth in the portable players category in South Africa. This growth originates from consumers seeking to become increasingly “connected”, which is driven by rapid smartphone penetration. ...

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Portable Players in India

Sep 2019

With consumers increasingly engaging in entertainment on the go, demand for wireless speakers has been soaring. The easy compatibility of these speaker with smartphones, which are the preferred devices for content consumption in India, makes it easy ...

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Portable Players in Germany

Aug 2019

The rise of streaming services was having a double-edged effect on portable player sales at the end of the review period. On the one hand, it is disrupting the “traditional” portable player industry, as portable players are not really needed any more...

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Portable Players in the United Arab Emirates

Aug 2019

As consumers are increasingly shifting to compact and multifunctional consumer electronics in the form of smartphones and tablets, with these able to perform all the functions offered by portable players and rendering these devices unnecessary for ...

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Portable Players in Portugal

Aug 2019

Portable players consists of several different categories which are very different in terms of their maturity and sales. In 2019, portable media players and e-readers failed to reverse the retail volume declines seen over the review period. This was ...

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