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Portable Players

Market research on the portable players industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Portable Players in Portugal

Aug 2019

Portable players consists of several different categories which are very different in terms of their maturity and sales. In 2019, portable media players and e-readers failed to reverse the retail volume declines seen over the review period. This was ...

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Portable Players in Ukraine

Aug 2019

Wireless speakers remained the only portable players area posting volume growth in 2019. The increase in demand for wireless speakers sales can partly be attributed to increased penetration of smartphones. In addition, the fact that a growing number ...

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Portable Players in the Philippines

Aug 2019

Filipinos are some of the most active online consumers, spending significant time on social media platforms, playing online games and streaming films. Multi-functional devices such as smartphones and laptops are best suited to consumers using the ...

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Portable Players in Saudi Arabia

Aug 2019

The portable players category saw some level of growth in 2019, although its positive performance was achieved only as a result of sales of wireless speakers, as all other component categories saw strong negative growth. Due to the young and ...

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Portable Players in Poland

Aug 2019

Both categories of portable media players witnessed another year of steep retail volume declines in 2019. These products are increasingly being regarded as old fashioned and are likely to record significantly lower sales by 2024. Media streaming is ...

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Portable Players in Vietnam

Aug 2019

Until the second half of the review period, portable players seemed in irreversible decline in Vietnam. However, retail volume growth has been recovered thanks to wireless speakers. These products are attractive to a small but growing group of ...

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Portable Players in Australia

Aug 2019

Wireless speakers recorded another strong performance in retail volume terms in 2019, consolidating its dominance of portable players in Australia. The category continues to offer a wider range of products available in retailers in addition to brands...

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Portable Players in France

Aug 2019

Wireless speakers was the only portable players category in France to post growth in volume sales in 2019, and is expected to remain the sole positive performer in this respect over the forecast period. The category will continue to benefit from ...

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Portable Players in Egypt

Aug 2019

Wireless speakers is set to remain the only growth driver in the forecast period. Bluetooth technology has created strong opportunities as there is a need to connect to various consumer electronics. Thus, sales of wireless speakers are increasing in ...

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Portable Players in Italy

Aug 2019

The main challenge and, at the same time, the most important innovative direction for wireless speakers, has turned out to be the development of the smart house, rather than listening to music. Italian consumers have shown an interest in smart ...

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Portable Players in Mexico

Aug 2019

Wireless speakers continued to record dynamic growth in 2019, mainly boosted by the increase in online music services such as Spotify and Apple Music. Mexicans spend on average around three hours a day listening to music, with consumers increasingly ...

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Portable Players in Malaysia

Aug 2019

Wireless speakers recorded the strongest retail volume growth in 2019 and are expected to become increasingly popular over the forecast period, in line with the growing ownership of smartphones, tablets and laptops. Wireless speakers are preferred ...

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Portable Players in the Netherlands

Aug 2019

Wireless speakers volume sales are expected to grow strongly throughout the forecast period. The category will continue to benefit from sustained demand for good quality, highly portable and reasonably priced audio-focused products that allow users ...

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Portable Players in Colombia

Aug 2019

The evolution of wireless audio technology from connected bulky audio systems has helped the category to rapidly expand. Current home portable speakers are equipped with high sound quality and are available in a variety of modern and colourful ...

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Portable Players in the Czech Republic

Aug 2019

While volume growth of e-readers and portable media players continued to decline, volume growth of wireless speakers continued to rise in 2019, although not as rapidly as they did over previous review period years. Since they first appeared in the ...

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Portable Players in Hungary

Aug 2019

Wireless speakers consolidated its leading position within portable players with another year of strong retail volume and current value growth in 2019. Unlike a number of other consumer electronics such as hi-fi systems, digital player docks, digital...

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Portable Players in Turkey

Aug 2019

The portable players category saw continued declines across the board in 2019, particularly portable multimedia and media players, and e-readers. However, although seeing negative growth, wireless speakers saw a considerably healthier performance ...

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Portable Players in the US

Aug 2019

Wireless speakers played a major role in introducing digital assistants to American consumers, and these smart devices lead the category in sales. While technology giants Amazon and Google lead the category in volume sales through sales of their ...

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Portable Players in Spain

Aug 2019

Due to the huge popularity of smartphones and their multiple functions and features, spending on e-readers and portable media players continued to fall sharply in 2019. In portable media players, sales tended to be limited to niche products, such as ...

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Portable Players in the United Kingdom

Aug 2019

Wireless speakers, which is almost entirely driven by smart speakers, is the fastest growing category in consumer electronics in the UK, outpacing wearable electronics by far. Smart speakers are popular with consumers as, with a price of around ...

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