Wireless speakers are e-readers will account for the bulk of retail current value sales of portable players in 2021. Meanwhile, demand for portable media players will continue its rapid decline, as these devices have been usurped by smartphones for most local consumers.
Even before the onset of the pandemic, e-commerce accounted for more than half of retail current value sales of portable players. During 2020, this figure surged to just over three quarters, as COVID-19 restrictions led to the closure of non-essential retail outlets like electronics and appliances specialist retailers, for an extended period.
Harman Rus CIS OOO will retain its lead in portable players during 2020, which is based on the popularity of its JBL brand of wireless speakers. It offers a wide portfolio of wireless speakers that covers all price segments.
Portable players will continue to exhibit strong growth in retail current value sales during 2022 and the forecast period as a whole. Wireless speakers will be the main driver of this growth, with smart wireless speakers set to be particularly popular.
The rate of growth in retail current value sales of e-readers will be much more modest during the forecast period. While local consumers will continue to shift from paper to digital and some existing e-reader owners will upgrade to more sophisticated models, there are clear signs that demand for these products is maturing.
Retail current value sales of portable media players will continue to decline throughout the forecast period, albeit at a somewhat slower rate than in the review period, due to their inability to compete with the convenience and versatility of smartphones. Smartphones, in conjunction with wireless speakers, offer the ability to access a wide range of media sources, which can then be played with high-quality sound.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Portable Players industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!