As natural change becomes increasingly negative Portugal’s population will diminish further up to 2030, despite positive net migration. Older age groups will increase rapidly and ageing will accelerate, causing further transformation of the consumer landscape. While life expectancy will improve, new health challenges due to ageing and stressful modern lifestyles will arise putting added pressure on state resources. Urban population will expand, but generally in smaller urban settings.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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